Analysis of market environment can be done using SWOT Analysis and Porter's five forces Model.

1. Marketing
Environment Analysis
VIJYATA
ASSISTANT PROFESSOR
RANCHI WOMEN’S COLLEGE

2. SWOT
Strength
( Potential resources
strenght and
competitive
capabilities)
Weakness
( Potential resources
weaknesses and
competitive
deficiencies)
Opportunities
(potential company's'
opportunities )
Threats
( Potential external
threats to company's
well-being )

3. Porter’s 5 forces model
Five
Force
Model
Bargaining
power of
Buyers
Bargaining
power of
Suppliers
Threat of
Substitute
Threat of
New
entrants
Rivalry
among
Competitors

4. THANKS!!
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