Marketing orientation ort philosophies depict the various thought processes related to marketing or its evolution

1. MARKETING
ORIENTATION
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2. MARKETING ORIENTATION [PHILOSOPHIES]
Marketing Orientation deals with how companies
tend to make their strategy to undertake the
exchange and transaction of the produce they have
produced or the service they propose to deliver.
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3. EVOLUTION OF MARKETING PHILOSOPHIES
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Production
concept
Product
concept
Selling
concept
Marketing
concept
Societal
concept

4. THE PRODUCTION CONCEPT
Consumers will favour products that are available and
highly affordable and are in abundance, like bread,
milk, egg etc
Focuses on improving production and distribution
efficiency so that the product is always readily
available to buy for the buyer
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5. THE PRODUCT CONCEPT
Consumers will favour products that offer the most in
quality, performance, and innovative features.
E.g. Pierre Cardin Pen , Mac book, Lamborghini
Focuses on making continual product improvements
that enhancement in product features
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6. THE SELLING CONCEPT
The selling concept holds that consumers will not buy
the firm’s products unless it undertakes a large-scale
aggressive selling and promotion effort.
Focuses on undertaking aggressive sales effort in
order to sell whatever has been already produced
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7. THE MARKETING CONCEPT
The marketing concept is a customer-centred
focusing on Sense-and-Respond philosophy. The
produce are need-based, and focused on delivering
the desired product while satisfying the customer
better than competitors do.
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8. THE SOCIETAL CONCEPT
The societal marketing
concept argues that
marketing strategy should
deliver value to customers
in a way that maintains or
improves both the
consumer’s and society’s
wellbeing.
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