Innovative Market Research
Marketing: 4 Management Perspectives
Market Research from a
CEO’s Perspective
Market Research is a focal point
in strategi...
Market Research: Be Proactive
Market Research can
provide valuable information
about new product
launches, barriers to ent...
Marketing from a CEO Perspective
A CEO of a company would focus
on the future growthand
development of the company. It
is ...
Marketing from a Finance Perspective
It allows Managers to stretch their
budgets, assess situations and
invest in the best...
Marketing from a HR and Operations
Perspective
Market Research allows a
Human Resources Manager to
access the well-being o...
Marketing from a Marketing Coordinator
Perspective
Market Research is
the starting point for
any marketing
campaign.
In or...
Innovative Market Research
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Market research from 4 management perspectives

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Whether you're a CEO or HR manager it’s always important to understand your customers.
You must be able to put yourself in their shoes and view your product from their point of view. Market Research helps you to achieve this with real data.

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Market research from 4 management perspectives

  1. 1. Innovative Market Research
  2. 2. Marketing: 4 Management Perspectives Market Research from a CEO’s Perspective Market Research is a focal point in strategic plans developed by a CEO. Market Research from a Finance Perspective A Financial Director must use research to evaluate competitors and budget allocation. Market Research from a HR Perspective A Human Resource manager carries out satisfaction surveys periodically and this research improves the harmony of a workforce. Market Research from a CEO’s Perspective Market Research is a focal point in strategic plans developed by a CEO.
  3. 3. Market Research: Be Proactive Market Research can provide valuable information about new product launches, barriers to entry, niche market identification, competitor analysis, market sector trends and help make strategic business decisions. Strategic performance analysis Customer profiling Develop a business plan for the future Statistical performance analysis New market identification
  4. 4. Marketing from a CEO Perspective A CEO of a company would focus on the future growthand development of the company. It is highly relevant for the CEO role to make informed decisions on an on-going basis. Consciously or subconsciously market research is used on a daily basis when making informed decisions. Being proactive and monitoring changes in customer behaviour is vital. CEO STRATEGY
  5. 5. Marketing from a Finance Perspective It allows Managers to stretch their budgets, assess situations and invest in the best solutions possible. For a financial director, Market Research is about the analysis of the market offerings in order to make cost saving decisions. Market Research allows you to achieve this goal through staff performance analysis, supplier reviews and cost analysis. Market Research can be the difference between spending a lot of money on a bad idea and succeeding in your business.
  6. 6. Marketing from a HR and Operations Perspective Market Research allows a Human Resources Manager to access the well-being of your employees and improvetheir working conditions. The analysis of this information helps you to access employees’ performanceand match them to specific projects. Ithelps us to plan ahead and comparetrends fromyear to year. A company should have a yearly employee satisfaction survey that collects the employees’ feedback
  7. 7. Marketing from a Marketing Coordinator Perspective Market Research is the starting point for any marketing campaign. In order to sell your services or products you need to understand the market where you are trading in. Market Research gives a Marketing Coordinator the information needed to increase the success rate of your marketing campaigns within the budget and resources allocated. It is paramount to know about your service, your competitors, their pricing structure, your buyers’ feedback and key motivators, the entry barriers on new markets, the performance level of your campaigns and the validity of your database. It allows him/her to identify opportunities and the best path to achieve objectives with the best return on investment. The coordination of market research is a day to day process whether you are aware of it or not.
  8. 8. Innovative Market Research

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