2. Introduction
An important aspect of research is the respect and consideration we show
to the people who participate in the study with us. These people are our
colleagues and our subject. Research may involve unethical practices.
Any business activity should practice or conform to ethical behaviour and
BR is no exception. Ethics refers to a code of conduct or norms or
standard of behaviour which guide people’s behaviour in society and
their interpersonal relationship.
The objective of ethics in research is to ensure that no one is harmed or
suffers adverse consequences from research activities.
Some ethical research activity and practices are common, like violating
non-disclosure agreements, breaking promises given to respondents on
confidentiality, misrepresenting results deception etc…..
3. Ethics
Meaning of Ethics
The application of morals to behavior related to the
exchange environment.
Meaning of Moral Standards
Principles that reflect beliefs about what is ethical and
what is unethical.
Meaning of Ethical Dilemma
A situation in which one chooses from alternative courses
of actions, each with different ethical implication.
4. Ethical Issues
Philosophical questions - can’t be answered just
discussed endlessly in pointless debates
Social norms - an expected form of behaviour in a
given situation
Codes of behaviour - particular groups members
5. Ethical Issues in Business Research
Issues of ethics arise primarily out of
researcher’s relations with.
Rights and obligation of the Respondent
Rights and obligation of the Researcher
Rights and obligation of the Sponsor
6. Rights and obligation of the Respondent
The obligation to be truthful
Privacy
Deception
The right to be informed
7. Rights and obligation of the Researcher
The purpose of research is research
Objectivity
Don’t Misrepresenting research
Protect the right to confidentiality of both subjects
and clients
Dissemination of faulty
8. Rights and obligation of the Sponsor
Ethics between buyer and seller
An open relationship with research suppliers
An open relationship with interested parties
Privacy
Commitment to research
Pseudo – pilot studies
9. Sponsors of the Research
Research may be founded through research promotional bodies
like
Research foundation-DRDO
UGC-JRF, SRF, PhD
Research users-planning commission, central and state govt.
Financial institutions- IIFL, Banks and RBI
Business undertakings- Companies
Government departments – Railway, HRD
Indian council and social science research
10. Reference
Kothari, C. R. (2004). Research methodology:
Methods and techniques. New Age International.