Types of retailing formats based on store type

1. RETAIL FORMATS
PART –II (STORE-BASED RETAILING)
VIJYATA
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2. Retailing is as old as civilization, and with times the
business of retailing has undergone various
transformations keeping the central gist of trading to
the final consumer intact.
The store change their format, style of presentation
and assortment, i.e the variety and depth of
merchandise as per the requirements of the customers.
There are different type of retailing formats, which can
be opted by a retailer based on their target market and
own resources.

3. RETAIL FORMATS
Ownership
Independent
Chain
Franchise
Vertical
marketing system
Consumer
Cooperatives
Store-based
Retailing
Food-based
Retailing
Convenience Store
Supermarket
Food-based
Superstore
Limited-line store
General Merchandise
Retailers
Specialty Store
Full-line Discount store
Factory Outlet
Membership Club
Flea Market
Off-price Chain
Traditional
Departmental Store
Non store based
Retailing
Direct Marketing
Mail Orders
Vending Machine
Webstores
Tele-stores
Other

4. Store-Based Retailing
Independent firm VMS
Partially integrated VMS
Food Based
Retailers
Convenience Store
Conventional
Super market
Food based super
store
Limited line store

5. Store-Based Retailing
Convenience
Store
small retailers that
offer a limited variety
of merchandise at
small scale but
convenient locations
ranging from 2,000 -
3,000 sq. ft. These
outlets /stores are
modern versions of
the traditional 'kirana'
stores
Conventional
Super market
There are several food
retailers which offer
convenience of
buying under one
roof .This 'value' and
'feel good' perspective
offered by food
retailers stimulate
customers to try new
and different things.
Superstores are
usually large
supermarkets that
have space area
ranges from 20,000 to
50,000 sq. ft
Food based
super store
Limited line
store
A conventional
supermarket is a
departmentalized
grocery store with a wide
range of dairy products
and household items. A
supermarket offers a
large retail facility with
huge range of
merchandise under
same roof at low prices
by shrinking margins
The box (limited-line)
store is a food-based
discounter that focuses
on a small selection of
items, moderate hours
of operation (compared
with other
supermarkets), few
services, and limited
manufacturer brands

6. Store-Based
Retailing
General
Merchandise
Store
Specialty
Store
Full-line
Discount
store
Factory
Outlet
Membership
Club
Flea Market
Off-price
Chain
Traditional
Departmental
Store

7. Store-Based Retailing
A large retail unit with
an extensive assortment
(width and depth) of
goods and services that
is organized into
separate departments
for purposes of buying,
promotion, customer
service, and control. It
has the most selection of
any general
merchandise retailer,
often serves as the
anchor store in a
shopping center or
district, has strong
credit card penetration,
and is usually part of a
chain
Traditional
Departmental Store
A specialty store
concentrates on
selling one type of
goods or service
line, such as young
women’s apparel. It
usually carries a
narrow but deep
assortment in the
chosen category
and tailors the
strategy to a given
market segment
Specialty
Store
It conveys the image of
a high-volume, low-
cost outlet selling a
broad product
assortment for less
than conventional
prices. Customer
service is not usually
provided within store
departments but at a
centralized area.
Products are normally
sold via self-service
with minimal
assistance in any single
department
Full-line
Discount store
A factory outlet is a
manufacturer-
owned store that
sells closeouts,
discontinued
merchandise,
irregulars, canceled
orders, and
sometimes in-
season, first-quality
merchandise
Factory Outlet

8. Store-Based Retailing
A membership
(warehouse) club
straddles the line
between wholesaling
and retailing. It
appeals to price-
conscious
consumers, who
must be members to
shop there. Some
members are small
business owners and
employees who pay a
membership fee to
buy merchandise at
wholesale prices
Membership
Club
At a flea market,
many retail vendors
sell a range of
products at
discount prices in
plain surroundings.
It is rooted in the
centuries-old
tradition of street
selling—shoppers
touch and sample
items, and haggle
over prices.
Flea Market
Parasite store is a
small store/outlet,
which neither has
its own floor area
nor its own
customer traffic.
The size, nature
and timing of these
stores, depend on
people/ visitors who
are drawn to that
location for their
own reason
Parasite Store
An off-price chain
features brand-
name (sometimes
designer) apparel
and accessories,
footwear (primarily
women’s and
family), linens,
fabrics, cosmetics,
and/or housewares
and sells them at
everyday low prices
in an efficient,
limited-service
environment.
Off-price
Chain

9. THANK YOU !!!
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