Store layout is an arrangement of the store that include space management, product display, network of passages, arrangement for amenities and customer convenience and other facilities required.

1. STORE LAYOUT
VIJYATA

2. STORE LAYOUT
Store layout is an arrangement of the store
that include space management, product
display, network of passages, arrangement
for amenities and customer convenience
and other facilities required.

3. Store design is guided by three
principles:
• Consistency- Consistency entails building a store attributes constantly and
repeatedly around the image that the store wants to project to its core customers.
• Attraction – Attraction stands for the store’s ability to seek customer’s attention
and influence them to make a purchase through promotion, pricing policy and
services
• Productivity – Productivity directs the retailer to charge the store’s atmosphere to
attract the target market in addition to identify and manage various costs associated
with the store design and layout and to identify how each of them reflect into higher
productivity for the store.

4. THE IMPORTANCE OF LAYOUT
• It can guide the flow of customer traffic to all parts of the store, thereby exposure of
merchandise.
• It can provide stooping power for impulse buying.
• It permits the store to maximize the amount of sales space in relation to non-selling
space.
• It aids the customer in selecting and comparing merchandise.
• Departments and merchandise categories can be placed and emphasizes according to
sales potential for maximum effect.
• It provides scope for studies of customer traffic patterns and the 'stopping power'
various types of displays and thereby suggesting alternatives.

5. STORE DESIGN ELEMENTS
Layout
Signage
Feature Areas

6. LAYOUTS
• Retailers use three general types of store layout
design:
▫ GRID
▫ RACETRACK
▫ FREE FORM

7. GRID LAYOUT
The grid layout has parallel
aisles with merchandise on
shelves on both sides of the
aisles. Cash registers are
located at the entrances/exits
of the stores.

8. RACETRACK LAYOUT
The racetrack layout, also
known as a loop, is a store
layout that provides a major
aisle that loops around the
store to guide customer traffic
around different departments
within the store. Point-of-sale
terminals are typically located
in each department bordering
the racetrack

9. FREE FORM LAYOUT
A free-form layout, also known as
boutique layout, arranges fixtures
and aisles in an asymmetric
pattern. It provides an intimate,
relaxing environment that
facilitates shopping and browsing.
It appears most commonly in
specialty stores or as departments
within department stores.
However, creating this pleasing
shopping environment is costly.

10. SIGNAGE AND GRAPHICS
Signage and graphics help customers locate specific
products and departments, provide product information,
and suggest items or special purchases. Graphics, such
as photo panels, can reinforce a store’s image. Signage is
used to identify the location of merchandise categories
within a store and the types of products offered in the
category.

11. Types of signs
 Call-to-action signage- Placed in strategic locations in the store can convey how, where, and
why to engage with the retailer via QR codes on customers’ cell phones, via e-mail, short-message
services, Facebook, or other digital channels.
 Category signage- Used within a particular department or sector of the store to identify types
of products offered. They are usually located near the goods to which they refer.
 Promotional signage- Describes special offers and found within the store or displayed in
windows to entice the customer into the store. For instance, value apparel stores for young
women often display large posters in their windows of models wearing new or sale items.
 Point-of-sale signage- Point-of-sale signs are placed near the merchandise they refer to so that
customers know its price and other detailed information. Some of this information may already be
on product labels or packaging. However, point-of-sale signage can quickly identify for the
customer those aspects likely to be of greater interest, such as whether the product is on sale.

12. FEATURE AREAS
• Feature areas are the areas within a store that
are designed to get customers’ attention. They
include windows, entrances, freestanding
displays, mannequins, end caps, promotional
aisles or areas, walls, dressing rooms, and cash
wraps

13. THANK YOU
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