Social networking and its impact on libraries


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Lecture presented at the 5th CE Logic Conference on the theme "Linked: Living Together Through Technology", held at Chateau Royale, Nasugbu, Batangas on 23 May 2013

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  • The University of Illinois at Urbana-Champaign Library has established a Myspace page which acts as a portal leading back to the library website. They have even created a library catalog search box which other MySpace members can add to their own profiles. By establishing a presence in a community which their patrons already interact in, they are making themselves more visible and accessible to a large demographic of potential users.
  • MySpace American Library Association account
  • A host of academic libraries have created Facebook applications which enable their patrons to search their library catalogs and in some cases articles from within Facebook. Facebook applications have been such a huge hit with members that they have accounted for a 37% increase in activity between May when the feature was released and August of this year.
  • LibraryThing is an online service to help people catalog their books easily. You can access your catalog from anywhere—even on your mobile phone. Because everyone catalogs together, LibraryThing also connects people with the same books, comes up with suggestions for what to read next, and so forth. LibraryThing is a full-powered cataloging application, searching the Library of Congress, all five national Amazon sites, and more than 80 world libraries. You can edit your information, search and sort it, "tag" books with your own subjects, or use the Library of Congress and Dewey systems to organize your collection. How can libraries use LibraryThing? Fully integrate LibraryThing's social data into your catalog using LibraryThing for Libraries . LTFL lets you add tag-based browsing, book recommendations, ratings, reviews and more to your OPAC, by integrating with LibraryThing and its high-quality book data. can use LibraryThing as a catalog for their collection.
  • Blogs are websites with dated items of content in reverse chronological order, self-published by bloggers. Items – sometimes called posts - may have keyword tags associated with them, are usually available as feeds, and often allow commenting . There are now more than 112 million blogs Blogs can be hosted by dedicated blog hosting services , or they can be run using blog software , such as WordPress , Movable Type , Blogger or LiveJournal , or on regular web hosting services .
  • The librarians at Williams College created a library welcome video for new students which leads them on a mystery tour of the library. They have it hosted up on YouTube. It's an engaging way to introduce new students to the campus library as well as to its librarians.
  • Flickr is a photo sharing website with an online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its innovative online community tools that allow photos to be tagged and browsed by folksonomic means. It hosts over two billion images
  • The Colorado College Tutt & Coburn Libraries displays its special collection of photographs of the college libraries dating back to the nineteenth century and makes it available to the public thru Flickr.
  • Organizations are using them for conference planning – an informal space to have information about speakers' and attendees schedules, dining information, tagging and twitter information. This is the ALA annual conference wiki.
  • And librarians are using them for best practices collections, such as on the lib success wiki, also the library instruction wiki is a collection of all the best resources for instructional librarians, etc.
  • PAARLWiki is a project I spearheaded to provide our community of library information professionals with sources available locally and through the Internet, particularly on research articles, case studies, lecture presentations, technical reports, etc. on Philippine librarianship. In addition, I added more online information on library standards, profiles of various library organizations in the country, and outstanding librarians. I also uploaded many useful links on anything that is library-related, or may be useful to libraries.
  • Social networking and its impact on libraries

    1. 1. Social Networkingand its Impact onLibrariesPresented at the 5thNational Electronic Subscribers’ Conferencesponsored by CE-Logic, Chateau Royale, Nasugbu, Batangas22 May 2013ByFe Angela M. Verzosa
    2. 2. I am a social network addict!Created 4 Facebook pages (as Admin)•DLSU-Manila University Library•Philippine Association of Academic/ResearchLibrarians (PAARL)•PAARLWiki•Villa Angela Heritage HouseCreated/moderate:•PAARL Yahoogroup (since 2005)•PAARL Online (official website)•PAARLWiki (since Feb 2008)•PAARL Slideshare (2008)• (since Nov 2011)•Pinterest (since Jan 2012)
    3. 3. Features
    4. 4.
    5. 5. The new Facebookfeatures a timeline,Photo and video albumsNotes, interests, likes,Pinterest and Scoop.itActivities, etc.
    6. 6.
    7. 7.
    8. 8. Browse Wiki Articles by subject or topic
    9. 9. Topic on Social Networking
    10. 10.
    11. 11.
    12. 12. Created - Jan 6, 2012Visitors- 8033Scoops- 421Followers – 246Reactions - 1202
    13. 13.
    14. 14. Pinned here are36 amazinglibraries I‘vevisited.
    15. 15. TOP in the Philippines1- Facebook2- YouTube3- Blogger4- Twitter5- Multiply6- Friendster7- Tumblr8- Plurk9- Flickr10 - LinkedIn
    16. 16. What is…
    17. 17. • Connecting with existing networks, makingand developing friendships /contacts• Developing an online presence• Viewing content and/or finding information• Creating and customizing profiles• Authoring and uploading your own content• Adding and sharing third-party content• Posting messages• Collaborating fore-learning
    18. 18. What is Social Software?• a range of web-enabled software programs thatallow users to interact and work collaborativelywith other users• includes the ability to browse, search, invitefriends to connect and interact, chat, sharefilm reviews, comments, blog entries, favorites,discussions, events, videos, ratings, music,classified ads, tag and classify information, etc.• functions like an online community of internetusers
    19. 19. Types of social networking service• Profile-basedorganized around members’ profilepages that mainly consist ofinformation about an individualmember, including the person’spicture and details of interests, likesand dislikes.Users develop their spaces in variousways, and can often contribute to eachother’s spaces, typically leaving text,embedded content or links to externalcontent through message walls,comment or evaluation tools.- Best example of profile-basedservices: Facebook
    20. 20. • Content-based- the user’s profile remains an important way oforganizing connections, but plays a secondary role tothe posting of content.- Best examplesFlickr - for photo-sharingYouTube – for – for music-sharingLibraryThing – for sharing personallibrary catalogs and book listsTypes of social networking service
    21. 21. 14.43 million Filipinos are active social networkers60% are messagers73% are content sharers46% are joiners and creators of groups
    22. 22. Philippines has been tagged as "TheSocial Networking Capital of theWorld”
    23. 23.
    24. 24. April 2013 Updates on Facebook Stats•Total number of Facebook users: 1.06 billion•Daily active Facebook users: 618 million•Total number of Facebook pages: 50 million•Average number of monthly posts per page: 36•Total number of Facebook mobile users: 680 million•Total number of Facebook apps: 10 million•Total number of Facebook friend connections: 150 billion•Average number of friends per Facebook user: 141.5•Total number of Facebook likes since launch: 1.13 trillion•Average daily Facebook likes: 2.7 billionSource:
    25. 25. Global FacebookRank1- US2- India3- Indonesia4- Brazil5- Mexico6- Turkey7- UK8- Philippines9- France10- Germany
    26. 26. Facebook users by countryRankCountry By July 2010 Growth %1 USA 125,881,220 81.4%2 UK 26,543,600 41.9%3 Indonesia 25,912,960 298.9%4 Turkey 22,552,540 82.1%5 France 18,942,220 75.7%6 Italy 16,647,260 62.9%7 Canada 15,497,900 29.6%8 Philippines 14,600,300 436.8%9 Mexico 12,978,440 256.1%10 Spain 10,610,080 83.8%
    27. 27. Of the Philippine Facebook population, 39% of users are 18-24 years old and 24% are 25-34 years old. Combined, thisaccounts for 63% of the total Facebook population.
    28. 28. Social networking• one of the most active web-based activities in thePhilippines• with Filipinos being declared as the most active userson a number of web-based social network sites suchas Facebook and Twitter, despite the fact that only30 percent of Filipinos have access to the Internet.• Social network penetration is incredibly high in thePhilippines, reaching 95%.  Cited in:
    29. 29. Other relevant facts:• Philippines has been tagged as "The SocialNetworking Capital of the World”• 83 percent of Filipinos surveyed aremembers of a social network(Universal McCann)• also regarded as the top photo uploadersand web video viewers, while they aresecond when it comes to the number of blog readersand video uploaders
    30. 30. Other relevant facts:• One out of every 4 Filipinos has aFacebook account.• There are 27,720,300 Facebook users inthe Philippines ~ 27.75% of the populationand 93.33% of the online population.• Ranked 8th in the world• Filipino females make up 52% of Facebookusers; 48% are male Filipinos.
    31. 31. • For election campaign and for politicians tocommunicate with their constituents• As tools to aid criminal investigation• As tools for promotion and marketing• Schools use it to communicate and interactwith students, faculty and alumni• For e-learning, to exchange information,opportunities, and ideasUSES of social websites
    32. 32. Librarians are responding to thepopularity of social networkingsites and their expanding role inthe creation, use, and sharing ofinformation by engaging them as acentral medium for interactingwith library patrons and providingservices to meet their informationneeds.
    33. 33. 4 reasons why libraries shouldengage in social networking• Communication - Social media is anotherway for libraries to get into contact withtheir patrons, wherever they are.• Gathering positive/negative feedback -One of the most important tenets ofcustomer service is to be responsive tousers’ concerns and needs.• Marketing/Advertising - an alternative tothe traditional way, e.g., fliers, bookmarks,announcements in calendars of events,newspaper ads, press releases, etc.• Understanding users better
    34. 34. Libraries using Web 2.0 tools• Promoting general library services88%• Marketing specific programs and/orservices72%• Providing quick updates to users75%• Reaching a new audience of potentialusers54%Source: Social Media, Libraries, and Web 2.0: How AmericanLibraries Are Using New Tools for Public Relations and toAttract New Users — Fourth Annual Survey, November 2011.
    35. 35. socialMedia orWeb 2.0tools doesyour Libraryuse?•Facebook•Twitter•Blogging•YouTube•Flickr•Google Docs•Wikis
    36. 36. • Build relationships/communities• Promote library services• Market library holdings• Provide updates on library events• Suggest websites/links/online resources• Communicate with patrons• Gather feedback
    37. 37. • skills for interacting with patronswithin the sites• understanding and articulating thenature of social networking sites• creating presences and content• evaluating and applying information• and having the ability to assist patronswith gaining and applying these skills.
    38. 38. Other skills for a socialnetworking literate librarian• Searching and navigating• teaching• Providing quality library services• Being informed, being ahead, andempowering others to develop andapply these skills
    39. 39. Social networking tips for libraries• Start with a need• Know your users• Find out what other libraries are doing• Allocate time and resources• Train your admin, moderators• Develop a strategy• Integrate with library website• Post interesting content and keep contentupdated
    40. 40. What are the usesand applications ofSocial Networksin libraries?
    41. 41. Uses and Applications in Libraries• Market library services• Provide links and information• Sharing – discussion topicspictures/music/videos• Participation - create adialog• Getting feedbackGreat tools for:Library PortalsNetworkingMarketing & PromotionOutreachBranding
    42. 42. Top Social Networking sites for Libraries• Facebook: most popular now because it is librarian- friendly, with manyapps like JSTOR search, WorldCat, and much more.• MySpace: where the students are; libraries have taken advantage ofthis sites calendar, custom catalog search tools, and blog features toimprove their presence..• Ning: to get connected with students, library associations, and more.• Blog: to disseminate information to lots of people at one time. Whetherupdating students on new collections, or just conversing with library staff• LinkedIn: for professionals to get library patrons connected with thepeople that can help them find information.• Twitter: a microblogging application, to keep staff and patrons updatedon daily activities, like frequently updated collections, or even justscheduling.• YouTube: : see how other libraries are using YouTube by checking outthe youtubeandlibraries wiki• SlideShare: for disseminating slideshow presentations• Footnote: On Footnote, youll get access to original historicaldocuments, and can update them with your own content and insights.You can even find personal anecdotes and experiences you wont findin reference books.
    43. 43. …as Museum portal
    44. 44.…one of the best university pages on Facebook…
    45. 45. Getting feedbackAs library portal
    46. 46. Example of a local University library page @ FacebookFB featuresFB applicationsFeedbackFB applications:books, journalarticles, photos,videos, news,events, libsearch,reference resources...
    47. 47. Features photosand events…for Marketing/Promotion
    48. 48. The new Library Facebook pagefeatures
    49. 49. …PAARL at Facebook…basic features:profile, photos/videos,news feed/status,events, discussions…
    50. 50. …for Library Networking
    51. 51. Users create their own social websites/ networks
    52. 52. …for Catalog Searchacademic libraries have created Facebook applications toenable their patrons to search their library catalogs
    53. 53. an online service tohelp people catalogtheir books easilyAlso connects people with same books
    54. 54. Mainly business for professionals
    55. 55. Blogs• short for web logs, are like online journals wherein the”blogger” (or owner) posts messages periodically, sharingand focusing on a particular subject or issue, andallowing others to comment• a venue for writing and peer editing and sharing, postingarticles, stories, illustrated books,and opinions on current events,personal experiences, etc.• libraries use blogs as news vehicles,venues for staff communication,to support library instruction, andas a forum for peers/colleagues toexpress opinions on library issuesand concerns
    56. 56. Ideas for Library Blogs• Online book discussion• New releases – books,video, electronicresources• Upcoming events• Updating community –building a new library• Appeal to specialinterest groups• Reference LogSchool Librarian in Action
    57. 57. Blogging Tools• Blogger – free, with tutorials, templates• Edublogs – free, great for students/teachers• WordPress – free, over 60 themes andintegrated stats system• Blog It – Facebook blogging application• LiveJournal – free blog social network; mostdistinctive feature is its “friends list”• Snip Snap – Blog/wiki tool• Vox – blogging and social networking tool
    58. 58. A blogging librarian …
    59. 59. Another blogging librarian
    60. 60. Uses of Media-sharing tools• For digital collectionsmanagement especiallyfor historical collections• Online exhibits• As training modules•Teaching asinstructional aids•Marketing and promotion•Library and museumvirtual tours
    61. 61. Video-sharing for Library Orientationan information literacy program
    62. 62. Video-sharing for Library Toursan engaging way to introduce new students tothe campus library as well as to its librarians
    63. 63. For sharing photos of events…
    64. 64. More ideas for Flickr• Highlight library events• Hold a photo contest• Upload a collection• Library tour• Ask people to post picturesof themselves reading orusing the library• Create a sense of community
    65. 65. Photo-sharing for Historical Collections
    66. 66. Wikis• a web page that is accessible toanyone with a Web browser andan Internet connection• allows readers to collaborate withothers in writing it and add, edit,and change the web page’s content,• making it a tool for collaboration
    67. 67. Uses of Wikis in Libraries• Library Websites• Intranets• Training tools or course instruction• Event planning• Subject Guides• Reference Wiki• Best Practices• Encyclopedic works
    68. 68. Wikis for Event PlanningWiki for events planning…
    69. 69. Wikis for Best Practices
    70. 70. PAARLWiki links to articles, lectures, library websites,library organizations, library grants, anything library-related…
    71. 71. Benefits and Opportunities• Literacy and communication skillsUsing sites to communicate, collaborate and createmeans learners use and can develop a wide range ofliteracy skills.• Collaboration encourages creativityUsing collaborative tools can developcreative and entrepreneurial skills• Being where learners areUsing social networking servicessends a clear message to learnersthat you are aware of the types ofspaces they enjoy online.
    72. 72. Negative Views/Potential Risks• Blocking and filtering sites because ofperceived inappropriate content• Abuse and mismanagement of onlinepresence• Misunderstanding the nature of onlineenvironment• Data protection and copyright concerns• Learning about e-safety issues
    73. 73. • Do your research, explore different applications/features, and look for other libraries using the samenetwork.• Keep your information current and accurate.• Make your library profile interesting – addphotos, videos, presentations, links, etc.• Know no fear – try new things, new features,new services.• Think before you post.• Be respectful to your online community.
    74. 74. Tips for Online Safety• Do not publicly post yourpersonal address, phonenumber, private info.Remember, these arepublic spaces.• Change passwords often.• Do not post anything that you don’t wantothers to see or know.• Harassment, hate speech andinappropriate content should be reported
    75. 75. Tips forOnline Safety• Beware of Phishing(Phishing is a methodused by fraudsters totry to get your personalinformation, such asyour username andpassword, by pretending to be a site youtrust. )• Always look at the URL of the page you aredirected to login to make sure that it stays in thewebsite, prior to login.• People are not always who they say they are. Becareful about adding strangers to your friends list;
    76. 76. “The online world has opened up so manyopportunities for us to embed library servicesinto spaces our constituencies may visit. Itmakes sense to look at what social softwaresites our patrons frequent and how we canprovide services there. Just like putting alibrary branch in a strip mall, creatingpresence in social networking software makesthe library more visible and more convenientto access.”Meredeth Farkas, "Going Where Patrons Are: Outreach in MySpace andFacebook," American Libraries 38 (4): 27 (April 2007).
    77. 77. famverzosa@yahoo.comQuestions?