This document discusses marketing channels for different farm products. It provides examples of marketing channels for food grains like rice and wheat, which may involve village traders, primary and secondary wholesalers, fair price shops, roller flour millers, retailers, and consumers. For oilseeds, the marketing channel may include village traders, wholesalers, processors, pod/seed retailers, oil wholesalers, oil retailers, and consumers. Cooperative societies are also involved in marketing farm products to hotels and institutions.

1. Marketing channels for different
farm products
Dr. M. Umamageswari
Assistant Professor (Agricultural
Economics)
JSA College of Agriculture & Technology
(Affiliated to Tamil Nadu Agricultural
University)
Ma. Podaiyur, Tittagudi Tk. ,
Cuddalore District – 606 108

2. Marketing channel
 Marketing channel
 The chain of intermediaries through whom the
various foodgrains pass from producers to
consumers
 Alternative routes of product flows from producers
to consumers – Kohl and Uhl

3. MARKET CHANNELS FOR
FOOD GRAINS

4. SECONDARY
WHOLESALER
FAIR PRICE
SHOP
ROLLER FLOUR
MILLER OR RICE
MILLER OR DAL
MILLERRETAILER
PRODUCER
GOVERNME
NT AGNCY
IMPORTS
VILLAGE
TRADER
RETENTIO
N BY
PRODUCE
R
MARKTING
COOPERATIVE
PRIMARY
WHOLESALER
EXPORTS
CONSUMER BAKERIES

6. PRODUCER
VILLAGE
TRADER
OILSEEDS
WHOLESALER
GOVERNMEN
T AGENCY
PROCESSORPOD/SEED
RETAILER
RETENTION
BY
PRODUCER
CONSUMER
OIL
WHOLESALER
OIL RETAILER

8. PRODUCER
COOPERATIVE
SOCIETY
HOTELS AND
INSTITUTION
S
WHOLESALER
ITINERANT
TRADER
CONSUMER
RETAILER