Based on the market research, the value-based price for the motorbike would be Rs. 38,000. This price reflects the consumers' perceived value based on the key features and benefits of the product.
The slides describes the basics of agricultural marketing, its importance, scope with some concepts like market, dimensions of market, market structure, market conduct and market performance.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
In these slides you will be able to know what is marketing and marketing functions and about various type of marketing functions like packaging, storage,processing, transportation, market information, financing, grading and standardization.
Agricultural, Allied Products, Agro Processed Products, its
status in Indian Market. Emerging Issues in the business
Agriculture Produces.
Agriculture Marketing: Concept, Definition, Scope and
Objectives, Upcoming Practices in Agriculture Marketing.
Agribusiness-Emerging Branches, Non Conventional Forms
of Agribusiness, Retailing & Merchandising of Agri
Produces, Export Potential for farm products-Supporting
Services.
Role of Agencies for promotion of Exports of Agri Products,
Role of Agencies for marketing of Agri Products, Standards
of Agriculture Produces, Organized Retailing in Agri Inputs
and Outputs.
Marketing Mix of Agriculture Products, Role of Information
and Communication Technology in Agriculture Marketing.
It is an introduction to agribusiness which includes the short history of evolution of the agribusiness, its importance, scope or areas of agribusiness. It also includes the distinctive features of agribusiness management.
Product Life Cycle shows the stages that products go through from development to withdrawal from the market.
The company’s differentiation and positioning strategies must change as the product, market, competitors changes over time.
The slides describes the basics of agricultural marketing, its importance, scope with some concepts like market, dimensions of market, market structure, market conduct and market performance.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
In these slides you will be able to know what is marketing and marketing functions and about various type of marketing functions like packaging, storage,processing, transportation, market information, financing, grading and standardization.
Agricultural, Allied Products, Agro Processed Products, its
status in Indian Market. Emerging Issues in the business
Agriculture Produces.
Agriculture Marketing: Concept, Definition, Scope and
Objectives, Upcoming Practices in Agriculture Marketing.
Agribusiness-Emerging Branches, Non Conventional Forms
of Agribusiness, Retailing & Merchandising of Agri
Produces, Export Potential for farm products-Supporting
Services.
Role of Agencies for promotion of Exports of Agri Products,
Role of Agencies for marketing of Agri Products, Standards
of Agriculture Produces, Organized Retailing in Agri Inputs
and Outputs.
Marketing Mix of Agriculture Products, Role of Information
and Communication Technology in Agriculture Marketing.
It is an introduction to agribusiness which includes the short history of evolution of the agribusiness, its importance, scope or areas of agribusiness. It also includes the distinctive features of agribusiness management.
Product Life Cycle shows the stages that products go through from development to withdrawal from the market.
The company’s differentiation and positioning strategies must change as the product, market, competitors changes over time.
PRICING
IMPORTANCE OF PRICING
OBJECTIVES OF PRICING DECISIONS
FACTORS AFFECTING THE PRICE DETERMINATION
COSTS OF PRICING
NATURE OF THE MARKET AND DEMAND
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Pricing considerations in Marketing
1. PRICING CONSIDERATIONS AND
PRICING APPROCHES
Dr. M. Umamageswari
Assistant Professor (Agricultural Economics)
JSA College of Agriculture &Technology
(Affiliated toTamil Nadu Agricultural University)
Ma. Podaiyur,TittagudiTk. ,
Cuddalore District – 606 108
2. PRICE
Simply Defined
The amount of money charged for a product or
service
Broadly Defined
The sum of the values that consumers exchange for
the benefits of having or using the product or
service.
3. Price
Price has been the major factor affecting
buyer choice (Historically)
Recent times – Non price factors influencing
majorly
Determine very much of a firm’s market
share and its profitability
4. Price
Only Marketing mix element that produces
revenue
(Product - It must be developed and produced,
Place - facility and transportation costs, and
Promotion - costly anyway )
Flexible – Marketing mix rather than others
Changing too much chases away potential
customers and charging too low cuts revenue
8. Marketing Objectives that
Affect Pricing Decisions
Marketing
Objectives
Survival
Low Prices to Cover Variable Costs and
Some Fixed Costs to Stay in Business.
Current Profit Maximization
Choose the Price that Produces the
Maximum Current Profit, Cash Flow or ROI.
Market Share Leadership
Low as Possible Prices to Become
the Market Share Leader.
Product Quality Leadership
High Prices to Cover Higher
Performance Quality
9. Marketing Mix Variables that Affect
Pricing Decisions
Marketing-Mix
Strategy
Product Design
and Quality
Distribution
Promotion
Non-Price
Factors
10. Types of Cost Factors that
Affect Pricing Decisions
Total Costs
(Sum of the Fixed and Variable Costs for a Given
Level of Production )
Variable Costs
Costs that do vary
directly with the
level of production.
Raw materials
Fixed Costs
(Overhead)
Costs that don’t
vary with sales or
production levels.
Executive Salaries
Rent
11. External Factors Affecting Pricing
Decisions
Market and
Demand
Competitors’ Costs,
Prices, and Offers
Other External Factors
Economic Conditions
Reseller Needs
Government Actions
Social Concerns
12. The Market and Demand Factors that
Affect Pricing Decisions
Pure Competition
Many Buyers and Sellers Who
Have Little Affect on the Price.
Monopolistic Competition
Many Buyers and Sellers Trading
Over a Range of Prices.
Oligopolistic Competition
Few Sellers Each Sensitive to Other’s
Pricing/ Marketing Strategies
Pure Monopoly
Single Seller
Different Types of Markets
13. Demand Curves
Price
Quantity Demanded per Period
A. Inelastic Demand -
Demand Hardly Changes With
a Small Change in Price.
P2
P1
Q1Q2
Price
Quantity Demanded per Period
P’2
P’1
Q1Q2
B. Elastic Demand -
Demand Changes Greatly With
a Small Change in Price.
15. Cost based pricing
Add a markup to the cost base to determine
a prospective selling price
Usually it is only a starting point in the price
setting process
The markup is somewhat flexible, based
partially on customers and competitors
Because a markup is added, cost based
pricing is often called as cost plus pricing,
where the plus refers to markup component.
17. Cost based pricing
Advantages
Requires minimum information
Involves simplicity of calculation
Insures sellers against the unexpected changes in
costs
Disadvantages
Ignores price strategies of competitors
Ignores the role of customers
18. Example
The unit variable cost is $47, fixed costs are
$500,000, and volume is 20,000 units, intends a
20% mark-up on sales
= (VC+FC)/Volume
= ((47*20000)+500000)/20000
Cost per unit = $72.
If a 20% mark up sales is used :
Price = COST/(1-DESIRED MARK UP)
= 72/(1-0.2)
= $90
19. Target Return Pricing
Cost-oriented methods for setting price of the
product.
Here, the firm determines that level of price at which
it can yield the target return on investment.
Here, return on investment is taken as a base for
price determination.
Attempts are made to recover the cost of
investment.
Mostly, governmentCompanies, public utilities,
cooperative societies, and the similar organisations
fix pricing for their products on this basis to ensure
minimum return on investment.
20. Example
Jai Hind Private Limited company expects to
sell 10000 school bags of premium quality in
the current year. Fixed costs allocated to this
line is Rs. 5, 00000.Variable costs estimated
for each bag is Rs. 100.Total investment
(covering development, production and
marketing) on this line is Rs. 50, 00000.
Company wants 20% return on investment.
21. Return on Investment (ROI) = Rs. 5000000 x 20% = Rs. 1000000
Costs per unit = variable cost per unit + fixed cost per unit
= Rs. 100 + (Rs. 500000 ÷ 10000 units)
= Rs. 100 + Rs. 50
= Rs. 150.
Target return (profit) per unit
= Rs. 1000000 / 10000 units
= Rs. 100.
Selling price per unit = cost of product + Return on Investment.
= Rs. 150 + 100
= Rs. 250.
If company wants to earn 20% ROI (Return on Investment), the
selling price should be Rs. 250. If ROI is more, definitely selling price
will go up and vice versa.
This method can be used only when company is capable of
estimating accurately the sales, variable costs, and fixed costs.The
price so determined will be meaningful only if the company can
achieve expected sales.
22. Break-even Analysis Method
Some companies set the price for their products
by Break-Even Analysis (BEP method).
It is a managerial tool that establishes
relationship among costs, volume of sales, and
profits. It is also known as cost-volume-profit
analysis.
It involves developing tables and/or charts that
help a company to determine at what level of
sales, the revenue will be equal to the total costs.
Under this method, attempts are made to find
out volume of sales at which total costs are just
equal to the sales revenue.
23. Contd…
This is such a level of sales at which there is no
profit, no loss.
Sales Revenue =Total Costs.
This level is called BEP (break-even point), at
which the firm has neither profits nor losses.
The firm just covers its total costs. When sales
revenue exceeds the total costs, the result is
profit; and when sales revenue is less than total
costs, the result is loss.
Thus, BEP is the position of sales at which sales
revenue is just equal to total costs.
24. Hindustan Products Pvt. Ltd. gives following
details:
Selling price is = Rs. 200 per unit.
Variable cost is = Rs. 100 per unit.
Fixed cost is = Rs. 500000.
Contribution is = selling price – variable costs
= (Rs. 200 – Rs. 100)
= Rs. 100
Let’s calculate BEP by using the Formula
BEP = Fixed Cost / Contribution
= Rs. 500000 / Rs. 100
= 5000 units.
25. Competition-Based Pricing
Going rate pricing
A firm bases its price largely on competitors price
with less attention to its own costs and demands
May price at same level , above or below
competition
Holding on to going rate will prevent price wars
27. Competition-Based Pricing
Sealed bid pricing
It is followed in construction or contract business.
Here, price is selected on the basis of sealed bids
(quotation or estimated price) for the jobs.
The firm sets its price on expectations of how
competitors will price the product.
The firm wants to win the contract requires
submitting the lower price than competitors.
However, costs and profits are not totally ignored.
The firm cannot set price below the costs.
28. Value based pricing
Market-oriented method
price is based on the consumers’ perceived
value of the product.
Consumers’ views on price are given priority.
Company takes consumers’ perception of
value as a key to set the price, and not its own
cost and objectives.
Company tries to measure the views of
buyers regarding price of the product.
29. Set price for the motorbike:
Market Research;
Buyers respond as under:
Rs. 30000 if the bike is similar to competitors’ motorbikes
Rs. 2000 is the price premium for novelty, shape, new getup, and
colour.
Rs. 3000 is price premium for the highest mileage per litre petrol.
Rs. 2000 is price premium for replacement guarantee and two
extra free services.
Rs. 2000 is price premium for durability and reliability.
Rs. 1000 is price premium for special safety measures.
Rs. 40000 is the normal price as per consumers’ perception.
Rs. 2000 discount is for DIWALI special offer.
Rs. 38000 is final ex-showroom price as per consumers’ views (or
perception).