This document provides information on various marketing institutions in India. It discusses government marketing agencies like the Directorate of Marketing and Inspection (DMI) and the Commission for Agricultural Costs and Prices (CACP). It also describes commodity boards for crops like tea, coffee, rubber, spices etc. Cooperative marketing institutions at national, state and primary levels are explained as well as apex marketing bodies. The functions of important organizations like Food Corporation of India, Jute Corporation of India, Cotton Corporation of India and others are summarized.

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2. G. Naveen Kumar
2013-11-193
Msc Agril.Extension
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3.  The term marketing institutions can be
considered to embrace a wide range of
organizations, including associations of
farmers, traders, and others in the value
chain, as well as cooperatives and
government marketing agencies.
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4. 1. Directorate of Marketing and Inspection
(DMI)
2. Commission for Agricultural Costs and
Prices (CACP)
3. Food Corporation of India (FCI)
4. Jute Corporation of India (JCI)
5. Cotton Corporation of India (CCI)
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5. 6. Specialized Commodity Boards
 Rubber Board
 Tea Board
 Coffee Board
 Spices Board
 Coconut Development Board
 Tobacco Board
 Cardamom Board
 Coir Board
 National Horticultural Board
 National Dairy Development Board
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6. 7.Warehousing Corporation ( CWC, SWC)
8. State Trading Corporations (STC)
9. Agricultural and Processed Food Export
Development Authority (APEDA)
10. Marine Products Export Development Authority
(MPEDA)
11. Export Inspection Council
12. Silk Export Promotion Council
13.Agricultural Produce Market Committees
14. State Agricultural Marketing Boards
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7.  National Cooperative Development Corporation
(NCDC)
 National Agricultural Cooperative Marketing
Federation (NAFED)
 National Cooperative Tobacco Growers
Federation (NTGF)
 National Consumers Cooperative Federation
(NCCF)
 Tribal Cooperative Marketing Federation(TCMF)
 State Cooperative Marketing Federations(SCMF)
 Primary Agricultural Cooperative Marketing
Societies (PACS)
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8.  1. Traders Associations
 2. Processors Associations
 3. Market Labour Associations
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9.  The Directorate of Marketing and Inspection
(DMI), was set up in the year 1935 to
implement the agricultural marketing policies
and programmes for the integrated
development of marketing of agricultural and
other allied produce in the country with a
view to safeguard the interests of farmers as
well as the consumers
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10.  The Directorate is headed by Agriculture
Marketing Adviser to Government of India .
 Head Office is located at Faridabad (Haryana),
Branch Head Office at Nagpur (Maharashtra).
 11 Regional Offices/ Sub-Offices headed by Dy.
Agricultural Marketing Advisers (Dy.AMAs.) at
Delhi, Mumbai, Chennai, Kolkata, Hyderabad,
Chandigarh, Jaipur, Lucknow, Bhopal, Kochi and
Guwahati and the Central Agmark Laboratory at
Nagpur.
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11. 1.Rendering advice on regulation, development and
management of agricultural produce markets of the
States/Union Territories;
2.Promotion of Standardization and Grading of agricultural and
allied produce under the Agricultural Produce (Grading &
Marking) Act, 1937;
3.Development and Implementation of Agricultural Marketing
Research and Information Network(MRIN) scheme;
4.Promotion and Implementation of Rural Go down;
5.Implementation of Agricultural Marketing Infrastructure
Grading and Standardization scheme;
6.Training of personnel in agricultural marketing; and
7.Marketing Extension;
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12.  The Agricultural Prices Commission was set up in
January, 1965 to advise the Government on price
policy of major agricultural commodities
 Since March 1985, the Commission has been
known as Commission for Agricultural Costs and
Prices.
 Minimum Support Prices (MSP) for major
agricultural products are fixed by the
government, each year, after taking into account
the recommendations of the Commission for
Agricultural Costs and Prices (CACP).
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13.  The Food Corporation of India was setup
under the Food Corporation's Act 1964 , in
order to fulfill following objectives of the
Food Policy
 Effective price support operations for
safeguarding the interests of the farmers.
 Distribution of food grains throughout the
country for public distribution system.
 Maintaining satisfactory level of operational
and buffer stocks of food grains to ensure
National Food Security
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14.  The Jute Corporation of India Ltd. (JCI) was
set up in 1971 as an official agency by the
Government of India with the aim to provide
minimum support price (MSP) to the jute
cultivators and also work as a helping hand in
the raw jute sector.
 Headquarters Kolkata ,West Bengal, India
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15.  Headquarters - Mumbai
 Cotton Corporation of India is a Government
of India agency engaged in diverse activities
related to trade, procurement, and export of
cotton.
 CCI is a public sector agency responsible for
equitable distribution of cotton among the
different constituents of the industry and aid
imports of cotton.
 Established in 1970 under Companies Act
1956.
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16.  Commodity boards are essentially the
producer controlled organizations with
government support and authority over a
broad range of functions starting with
production , processing and marketing of the
crops.
 These works under the ministry of commerce
 These are mainly confined to plantation and
commercial crops
 They promote both internal and external
trade of the commodity
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17. Tea Board
 It is established under the Tea Act of
1953.
 It advances loans and subsidies for extension,
planting , replanting and refilling besides
exploring the possibilities in non-traditional
areas and assisting small growers
 The board deals with export promotion ,
market intelligence and participation in fairs
and exhibitions.
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18. Tea Board
 It is established under the Tea Act of
1953.
 It advances loans and subsidies for extension,
planting , replanting and refilling besides
exploring the possibilities in non-traditional
areas and assisting small growers
 The board deals with export promotion ,
market intelligence and participation in fairs
and exhibitions.
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19. Coffee-Board
 The Indian Coffee market Expansion Board
was set up on December 21, 1940.
 The main functions are
 Promotion of sale and consumption of India
and else where of Indian Coffee
 Promotion of agricultural and technological
research in the interest of coffee industry
 Assistance to coffee estates for their
development
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20. Rubber Board
 It is established under the Rubber Board Act
1947.
 Its main functions are to conduct research and
training programmes in production and
marketing of rubber, extension services and to
plan for the welfare plantation workers.
Tobacco Board
 It was established on 1st January , 1976 under
the Tobacco Board Act 1975.
 Its main functions are regulation of production
and marketing of Virginia tobacco , ensuring
remunerative prices to growers .
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21. Spices Board
 it was established din 1987 under the Spices Board
Act 1986 at Cochin .
 The main objectives are to
 To improve the production quality of spices and to
export to earn foreign exchange
 The spice board presently includes 52 different
spice crops.
Cardamom Board
 The Cardamom Board was established in the year
1966 under the ministry of commerce.
 The main functions are to develop various
promotional activities such as extension of
plantations , improvement in the quality of
cardamom and increasing productivity of
cardamom estates.
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22. Coir Board
 Coir Board was set up in 1953 under Coir Board
Industries Act , 1953.
 The Coir Board Research Institute was
established at Allepey for conducting research
on different aspects of Coir industry .
Silk Board
 The Silk Board was set up in the year 1949.
 The main activities of the board include
development of silk industry , export-import of
raw silk increasing the production of silk and
help in training and research for silk industry.
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23.  It was set up by the Govt. of India in the year 1984
as an autonomous society.
 The main objectives are
 To promote development of horticulture industry in
the country .
 To help in coordinating , stimulating and
sustaining the production and processing of fruits
and vegetables.
 To establish sound infrastructure in the field of
production ,processing and marketing with a focus
on post harvest management to reduce losses.
 To provide market information and build database
in horticulture.
 To provide technological , financial and other
assitance to various market organizations.
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24.  It was established in the year 1965, for
providing facilities for increasing the
production and marketing of milk and
promotion of dairy industry in the country.
 It provides market support to the producers of
milk n rural areas and in instrumental supply of
liquid milk and dairy products to urban
consumers at reasonable prices.
 It also has been instrumental in setting up of
infrastructure facilities for milk processing ,
transportation and marketing of milk and milk
products through out the country.
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25.  The State Trading Corporation of India Ltd.
(STC) is a premier International trading
company of the Government of India engaged
primarily in exports, and imports operations.
 It was set up in 1956 primarily with a view to
undertake trade with East European Countries
and to supplement the efforts of private trade
and industry in developing exports from the
country.
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26.  It undertook price support operations to
ensure remunerative prices to growers for
their crops such as raw jute, shellac, tobacco,
rubber and vanilla.
 As part of its export development effort, STC
extended technical, marketing and financial
assistance to exporters by arranging import
of machinery and raw material for export
production, setting up design centers,
providing testing laboratories, taking
products of small manufacturers to overseas
markets by organizing their consortia,
participation in exhibitions and trade fairs,
etc.
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27.  The Agricultural and Processed Food
products Export Development Authority
(APEDA) is an export promotion organization
under Ministry of Commerce & Industries,
Government of India, in the year 1986.
 It is mandated with the responsibility of
promotion and development of the export of
its scheduled products.
 Its head office is located in New Delhi
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28.  Objectives
 To maximize foreign exchange through
increased agro exports
 To create employment opportunities in rural
areas by encouraging value added exports of
farm products.
 To implement schemes for providing financial
assistance to improve post harvest facilities
to boost their exports.
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29.  It was set up in the year 1972 to undertake
the promotional work relating to export of
marine products.
 The role of MPEDA includes development of
off-shore and deep sea fishing , promoting
shrimp farming using latest technology ,
adopting measures required for diversifying
export products and export market
modernizing sea food industry
 It is also vested with the responsibility of
marine product industry development
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30.  NCDC is a statutory Corporation set up under
an Act of Parliament on 13th March 1963.
Objectives of NCDC
 The objectives of NCDC are planning and
promoting programmes for production,
processing, marketing, storage, export and
import of agricultural produce, foodstuffs,
industrial goods, livestock and certain other
notified commodities and services on
cooperative principles and for matters
concerned therewith or incidental thereto
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31.  NCDC promotes and provides financial
assistance to cooperatives for following activities:
 Marketing & Inputs
 Agro-processing viz. Sugar, Spinning Mills,
Ginning & Pressing, Fruit & Vegetables, other
small/ medium sized processing units.
 Storage
 Cold Storages
 Weaker Sections Viz. Tribal, Fisheries, Dairy,
Poultry, Sericulture, Handloom, Coir and Jute
 · Power loom
 · Equipment Finance
 · Computerization
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32.  National Agricultural Cooperative Marketing
Federation of India Ltd.(NAFED) was established
on 2nd October 1958.
 NAFED is registered under the Multi State Co-
operative Societies Act.
 NAFED was setup with the object to promote Co-
operative marketing of Agricultural Produce to
benefit the farmers.
 Agricultural farmers are the main members of
NAFED who have the authority to say in the form
of members of the General Body in the working
of NAFED.
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33.  To facilitate, coordinate and promote the marketing and
trading activities of the cooperative institutions in
agricultural and other commodities, articles and goods.
 to undertake purchase, sale and supply of agricultural
products, marketing and processing requisites, such as
manure, seeds, fertilizer, agricultural implements and
machinery, etc.
 To act as warehouseman under the Warehousing Act
and own and construct its own god owns and cold
storages.
 To organize consultancy work in various fields for the
benefit of the cooperative institutions in general and for
its members in particular.
 To set up storage units for storing various commodities
and goods, by itself or in collaboration with any other
agency in India or abroad.
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34.  National Cooperative Consumers’ Federation of
India Limited (NCCF) is the apex federation of the
consumer cooperatives in the country.
 NCCF was set up on 16 October, 1965 and is
administered under the Multi State Cooperative
Societies Act 2002.
 The present membership of the NCCF is 136
comprising of Primary Co-op. Stores, Wholesale
Societies, State level Consumer Cooperative
Federations, National Cooperative Development
Corporation and the Government of India.
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35. These are apex institutions for all co-operative
marketing in the state.
Functions of State Level Co-operative Marketing
Societies:
1. They provide credit and other facilities to
District Marketing Societies.(DMS)
2. They buy and sell products of DMS.
3. Wholesale distribution of chemical fertlisers,
iron, steel, cement, sugar, wheat, kerosene,
coffeeseeds, rice, milkpowder, etc., in addition
to agr. Implements & insecticides.
4. Overall co-ordination of co-operative
marketing.
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36.  TRIFED - Tribal cooperative marketing
federation
 It was established in 1987 to develop the system of
marketing of forest produced by tribals in the
country.
 TRIFED arranges marketing & export of minor
forests products produced by the tribals in the tribal
dominated areas & protects the tribals from
exploitation.
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37. “Happiness cannot be traveled to, owned, earned, or worn. It is
the spiritual experience of living every minute with love, grace &
gratitude.” - Denis Waitley
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