1. Internet Marketing Modules
A) Web Site Designing
a) Template Customisation with Dreamweaver
b) Website Creation with Index Page, inner page and Contact Page
c) Use of FTP
FileZilla or Cute FTP
B) SEO
On Page and Off Page
On Page – Competitor Analysis If your site is new
Initial Site Analysis – if the site is old
Key word Research
- KeyWord research – 50
- KeyWord Selection – 10(Avg monthly searches & Competition)
- KeyWord mining – 4-5
Keyword Placement
- Title (55-60)<title>seo training institute in rohini delhi</title>
- Meta Keywords (10-15 words)<meta name=”keywords” content=””>
- Meta Description(145-150) <meta name=”description” content=””>
o URL - seo-training-delhi.html
- Heading<h1>SEO Training Course</h1>
- Content Optimization
Keyword Rich Content
Keyword Stuffing X
Keyword Density
Single Keyword 3-5%
Multiple Keywords – 12-15%
2. - Image – name – alt – title
<img src=”images/seo-training-delhi.jpg” width=”500” height=”200” alt=”seo course rohini”
title=”Advance search engine optimization classes in Delhi” />
Anchor Text - Visible Text of a Link
- Bread Crumb Trail
- [<a href=”#”>Home</a> >> <a href=”#”>Furniture</a> >> <a href=”#”>Office Furniture</a>
>> Chinese Furniture]
- Home >> Furniture >> Office Furniture >> Chineese Furniture
- Google Analytics(analytics.google.com) –All Pages-Head (just before where head
ends[</head>])
- Google Webmaster Tools(google.com/webmasters/tools) – Index-Head (anywhere in the
head)
- Canonicalization Tag<link rel=”canonical” href=”2.html”> - Head of pages
having similar content
- robots.txt-Root Directory
- User-agent: *
- Disallow: /contact-Us.html
- Disallow: /portfolio.html
- Disallow: /about-Us.html
- Disallow: /why-Us.html
- Disallow: /images/
- Allow: /images/logo.png
-
- Sitemap: https://www.expert-seo-training-institute.in/sitemap.xml
- SiteMap – HTML – XML-Root Directory (xml-sitemaps.com)
- Internal and External Link
- <a href=”#” rel=”nofollow” target=”_blank”>Facebook</a>