WordPress SEO for Content Authors

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WordCamp Raleigh 2013 presentation by Steve Mortiboy of Semper Fi Web Design about SEO for authors

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WordPress SEO for Content Authors

  1. 1. SEO FOR CONTENT AUTHORS By Steve Mortiboy, Semper Fi Web Design
  2. 2. What is SEO? semperfiwebdesign.com
  3. 3. SERPS (Search Engine Results Pages) semperfiwebdesign.com
  4. 4. Dispelling the Myths 1.  Paid ads rank higher 2.  I need to hire an expert 3.  I need specialist knowledge 4.  SEO is all about keywords and backlinks 5.  SEO and ranking highly is important 6.  SEO is all trickery and hidden code semperfiwebdesign.com
  5. 5. Controlling Search Results What Google sees: What Google displays: The Title tag The Meta Description semperfiwebdesign.com
  6. 6. Controlling Search Results semperfiwebdesign.com
  7. 7. Keywords Meta Keywords Google Hummingbird = Smarter searches Smarter search results The death of keywords Conversational search More emphasis on well written content semperfiwebdesign.com
  8. 8. Authorship Google displays author information in SERPS Authorship data added to website source code semperfiwebdesign.com
  9. 9. Setting Authorship semperfiwebdesign.com
  10. 10. Verifying Authorship semperfiwebdesign.com
  11. 11. Testing Authorship http://www.google.com/webmasters/tools/richsnippets semperfiwebdesign.com
  12. 12. The XML Sitemap semperfiwebdesign.com
  13. 13. Creating an XML Sitemap semperfiwebdesign.com
  14. 14. Submitting an XML Sitemap https://www.google.com/webmasters/tools/ semperfiwebdesign.com
  15. 15. Optimizing Content - URLs DOMAIN – semperfiwebdesign.com Extension – .com, .co, .net, .org Page URL – /about-us/ Post URL – /training/wordpress-seo-for-beginners/ Subdomains/Subdirectories – store.semperfiwebdesign.com semperfiwebdesign.com/store/ semperfiwebdesign.com
  16. 16. Pretty Permalinks semperfiwebdesign.com
  17. 17. URL Structure URL Structure: http://semperfiwebdesign.com/services/web-design/ Navigation Menu / Page Structure semperfiwebdesign.com
  18. 18. Optimizing Content - Headings My Report Title – H1 Opening paragraph of my report Section Title – H2 Opening paragraph of my section Paragraph Title – H3 Paragraph content Sub Paragraph Title – H4 Paragraph content semperfiwebdesign.com
  19. 19. Optimizing Content - Headings semperfiwebdesign.com
  20. 20. Optimizing Content - Content Your content it borez me semperfiwebdesign.com
  21. 21. Optimizing Content - Content •  •  •  •  •  Bulleted Lists Images Infographics Videos Links semperfiwebdesign.com
  22. 22. Optimizing Content - Linking Internal Links – /services/web-design/ External Links – http://wordpress.org/ Back Links – http://semperfiwebdesign.com/ semperfiwebdesign.com
  23. 23. Optimizing Content – Internal Links semperfiwebdesign.com
  24. 24. Optimizing Content – External Links Open external links in a new browser tab – target=“blank” Ask Google not to follow this link – rel=“nofollow” <a title=“WordPress.org” href=http://wordpress.org/ target=“_blank” rel=“nofollow”> semperfiwebdesign.com
  25. 25. Optimizing Content – Back Links High Quality Low Quality semperfiwebdesign.com
  26. 26. Optimizing Content – Images semperfiwebdesign.com
  27. 27. Social Media Jetpack: Publicize - http://jetpack.me/support/publicize/ Sharing - http://jetpack.me/support/sharing/ Facebook Like Box - http://jetpack.me/support/extra-sidebar-widgets/ Twitter Timeline - http://jetpack.me/support/extra-sidebar-widgets/ semperfiwebdesign.com
  28. 28. Social Media – Open Graph Meta semperfiwebdesign.com
  29. 29. Social Media – Open Graph Meta semperfiwebdesign.com
  30. 30. Social Media – Open Graph Meta semperfiwebdesign.com
  31. 31. Google Analytics semperfiwebdesign.com
  32. 32. Adding Google Analytics Code semperfiwebdesign.com
  33. 33. Google Analytics Key Stats semperfiwebdesign.com
  34. 34. Google Webmaster Tools semperfiwebdesign.com
  35. 35. Google Webmaster Tools semperfiwebdesign.com
  36. 36. Google Webmaster Tools semperfiwebdesign.com
  37. 37. Checking Progress - Be Patient semperfiwebdesign.com
  38. 38. Incognito / Private Browsing semperfiwebdesign.com
  39. 39. Incognito / Private Browsing semperfiwebdesign.com
  40. 40. Site Search semperfiwebdesign.com
  41. 41. •  Development •  Design •  SEO •  Support   •  Security   •  Performance  

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