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SEO FOR CONTENT AUTHORS

By Steve Mortiboy, Semper Fi Web Design
What is SEO?

semperfiwebdesign.com
SERPS

(Search Engine Results Pages)

semperfiwebdesign.com
Dispelling the Myths
1.  Paid ads rank higher
2.  I need to hire an expert
3.  I need specialist knowledge
4.  SEO is all about keywords and backlinks
5.  SEO and ranking highly is important
6.  SEO is all trickery and hidden code

semperfiwebdesign.com
Controlling Search Results
What Google sees:

What Google displays:

The Title tag

The Meta Description

semperfiwebdesign.com
Controlling Search Results

semperfiwebdesign.com
Keywords
Meta Keywords

Google Hummingbird =

Smarter searches
Smarter search results
The death of keywords
Conversational search
More emphasis on well written content

semperfiwebdesign.com
Authorship
Google displays author information in SERPS

Authorship data added to website source code

semperfiwebdesign.com
Setting Authorship

semperfiwebdesign.com
Verifying Authorship

semperfiwebdesign.com
Testing Authorship
http://www.google.com/webmasters/tools/richsnippets

semperfiwebdesign.com
The XML Sitemap

semperfiwebdesign.com
Creating an XML Sitemap

semperfiwebdesign.com
Submitting an XML Sitemap
https://www.google.com/webmasters/tools/

semperfiwebdesign.com
Optimizing Content - URLs
DOMAIN

–

semperfiwebdesign.com

Extension

–

.com, .co, .net, .org

Page URL

–

/about-us/

Post URL

–

/training/wordpress-seo-for-beginners/

Subdomains/Subdirectories

–

store.semperfiwebdesign.com
semperfiwebdesign.com/store/

semperfiwebdesign.com
Pretty Permalinks

semperfiwebdesign.com
URL Structure
URL Structure:
http://semperfiwebdesign.com/services/web-design/

Navigation Menu / Page Structure

semperfiwebdesign.com
Optimizing Content - Headings
My Report Title – H1
Opening paragraph of my report

Section Title – H2
Opening paragraph of my section

Paragraph Title – H3
Paragraph content

Sub Paragraph Title – H4
Paragraph content

semperfiwebdesign.com
Optimizing Content - Headings

semperfiwebdesign.com
Optimizing Content - Content

Your content it borez me

semperfiwebdesign.com
Optimizing Content - Content

• 
• 
• 
• 
• 

Bulleted Lists
Images
Infographics
Videos
Links

semperfiwebdesign.com
Optimizing Content - Linking

Internal Links – /services/web-design/
External Links – http://wordpress.org/
Back Links – http://semperfiwebdesign.com/

semperfiwebdesign.com
Optimizing Content – Internal Links

semperfiwebdesign.com
Optimizing Content – External Links
Open external links in a new browser tab – target=“blank”
Ask Google not to follow this link – rel=“nofollow”
<a title=“WordPress.org” href=http://wordpress.org/ target=“_blank” rel=“nofollow”>

semperfiwebdesign.com
Optimizing Content – Back Links
High Quality

Low Quality

semperfiwebdesign.com
Optimizing Content – Images

semperfiwebdesign.com
Social Media
Jetpack:
Publicize - http://jetpack.me/support/publicize/
Sharing - http://jetpack.me/support/sharing/
Facebook Like Box - http://jetpack.me/support/extra-sidebar-widgets/
Twitter Timeline - http://jetpack.me/support/extra-sidebar-widgets/

semperfiwebdesign.com
Social Media – Open Graph Meta

semperfiwebdesign.com
Social Media – Open Graph Meta

semperfiwebdesign.com
Social Media – Open Graph Meta

semperfiwebdesign.com
Google Analytics

semperfiwebdesign.com
Adding Google Analytics Code

semperfiwebdesign.com
Google Analytics Key Stats

semperfiwebdesign.com
Google Webmaster Tools

semperfiwebdesign.com
Google Webmaster Tools

semperfiwebdesign.com
Google Webmaster Tools

semperfiwebdesign.com
Checking Progress - Be Patient

semperfiwebdesign.com
Incognito / Private Browsing

semperfiwebdesign.com
Incognito / Private Browsing

semperfiwebdesign.com
Site Search

semperfiwebdesign.com
•  Development
•  Design
•  SEO

•  Support	
  
•  Security	
  
•  Performance	
  

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