www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx

SEO - Search Engine Optimization 2023
www.sparkdigital.co.in

Course Topics
� Introduction to SEO
� Keywords
� On Page SEO
� Off Page SEO
� Technical SEO
� Google Search Console
� Types of SEO
� Google Penalty
� SEO Audit and Measuring SEO
� YouTube/Local SEO
� SEO Tools
� SEO Resources

Paid
Advertisements
using AdWords
Organic results/Traffic
using SEO ☺
Search Results

Challenges in S E O
• Slow process
• Not a very transparent process
• Too many things not in your control
• Requires constant efforts & optimizations
• Combination of skills - Tech + Content + Analytics
• Tools go a long way to help in SEO efforts

What is SEO
On Page
SEO
• Optimizing
your website
for the users
and search
engines
Off Page
SEO
• Building
website
authority by
getting some
link juice
Technical
SEO
• Making sure
that your
website’s code
is clean and
effective
E
E
A
T
Experience
Expertise
Authority
Trustworthiness

Google Bots
Googlebot is the name given to the algorithms and code (i.e., the “crawler”) that go
through every website and tell Google what it’s about. Googlebot is responsible for
discovering and indexing all the web pages on the internet so that Google knows about
almost every piece of content (on all the webpages) that’s currently available online
Google Algorithms/Updates
Google algorithms are very complex tools whose task is to retrieve data from the index
and present it in the form of the best and the most relevant search results possible. Of
course, Google uses combinations of different algorithms that take into account different
types of signals to rank web pages.Eg : RankBrain, BERT, or Caffeine.
Google Updates
Google algorithm update means a change (big or small) to the way Google algorithms
assess, value, and rank websites. Core updates, Panda or Penguin

� Search Engine Results Page (SERP)
◦ Is the page of results you receive after you search for something
� Keyword
◦ Word or a phrase that a user types into a search engine,
� CTR- Click Through Rate
◦ Clicks/Impression X 100
� Indexing
◦ The process by which search engines collect, organize and process data on the internet
� Links
� SEO Audit
◦ Checking the effectiveness of its search engine visibility; locating both content and backend issues hindering website performance.
� UI- User Interface
◦ The part of a website that users interact with; SEO-optimized UI design focuses on looks, styles, and graphics that are pleasurable and easy
to use
� UX – User Experience
◦ Experience of a website on the parameters of utility, ease of use, and efficiency;
� Redirects
◦ Redirection of one webpage to another when address or URL is changed
� Google Webmaster Guidelines
◦ Webmaster guidelines are more general best practices that will allow you to build your site so that it’s easier to appear in Google Search.
Common SEO Terminologies

Importance of Keywords
Search Intent
Featured Snippets

Short Tail Vs Long Tail Keywords

Keyword Research-Framework
� Study your niche
◦ Talk to customers
◦ Online communities
� Define your goals
◦ Who are you?
◦ What is your brand about?
◦ What makes you special?
◦ What is your website about?
◦ What promises do you make on your website?
� Make a list of relevant topics
� Create a list of seed keywords
� Use good keyword research tools
� Study the search intent
� Identify long tail keywords
� Find out about your competitors
• Aligned to your goals, ideally segmented into
different content marketing funnels
• Framework and Direction

Keywords Research
Tools-Google Keyword planner/Uber suggest/Moz/Ahrefs/Semrush
Competition website
Google Suggest
Google Trends

Session Flow-Day 2
Recap & Q n A
On Page SEO-HTML
On Page SEO-Content
On Page SEO-Website Architecture

What is On page SEO
� On-page SEO covers anything you can do on a webpage (or internally) to improve
your rankings. It is important because it helps search engines understand your
website and its content, as well as identify whether it is relevant to a searcher’s
query. It helps your site be optimized for both human eyes and search engine bots.

What is On Page SEO
K
e
y
w
o
r
d
K
e
y
w
o
r
d
HTML
Website
Architecture
Content

On Page SEO-HTML
� Robots.txt
� XML sitemap
� URL creation
� What is the title tag?
� What are headings/Headers?
� What are meta tags?
� What is the ALT text?
� What is anchor text?
� What is structured data/Markup
� Internal link building
� What is breadcrumb navigation?
� What is mobile-first indexing?

On Page SEO-HTML-Robots.txt
• Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to
crawl pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of
web standards that regulate how robots crawl the web, access and index content, and serve that content
up to users.
• www.example.com/robots.txt
• User-agent: [user-agent name]
• Disallow: [URL string not to be crawled]
• Sitemap: [Sitemap URL]

On Page SEO-HTML-XML Sitemap
• A site administrator has the ability to tell/feed search engines data on the pages of a site they want
crawled as well as the priority or hierarchy of site content alongside information on when the page was
last updated.
• Below is an anatomy of a standard XML sitemap URL entry.
• <url>
<loc>http://www.example.com/mypage</loc>
<lastmod>2013-10-10</lastmod>
<changefreq>monthly</changefreq>
<priority>1</priority>
</url>

On Page SEO-HTML-User Friendly URLs
• To create an SEO-friendly URL, you need to
optimize the URL structure and use relevant
words. If your SEO URL structure is done well,
it makes the process of indexing easier.That’s
because your URL structure gives search
engines, like Google crawlers, some context
about what your web page is about.
• Google has stated that the first 3-5 words in a
URL are given more weight. Use - . No-$, @, *.
Avoid use stop words”An””On””Of”
• So make your URLs short and sweet.Lower
case.
• And always include your target keyword in your
URL.
• In other words:
• Avoid ugly URLs: backlinko.com/p=123
Or long URLs:
backlinko.com/8/6/16/cat=SEO/on-page-seo-
is-so- amazing-omg-its-the-best
Don’t Change URL-Redirect

On Page SEO-HTML-Title
• Title Tag or Meta Title- The text that shows up on search engine results pages and in your browser tab to
tell you what the webpage is all about. Very important for SEO. Not only do they help with your website's
organic ranking, but they're also one of the main areas that search engines focus on when determining
your ranking
• A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search
engine results pages (SERPs) as the clickable headline for a given result, and are important for
usability, SEO, and social sharing.
• Title Tag :
• Keep it concise. Should be between 50 – 70 characters. Ideally 61.
• Include Keywords
• Make it descriptive and informative
• Make it unique, for each webpage
• Identify & Modify duplicate titles of webpages(https://linko.app/meta-title-checker/duplicate-meta-title)

On Page SEO-HTML-Meta Description
• A meta description (also known as a “description tag”) is an HTML attribute designed to describe the
content of a webpage. Meta description can lead to more clicks. Which is a direct ranking factor.(CTR)
• Meta descriptions are HTML attributes that provide concise summaries of webpages. They are between
one sentence to a short paragraph and appear underneath the blue clickable links in a search engine
results page (SERP). However, depending on a user's query, Google might pull meta description text
from other areas on your page (in an attempt to better answer the searcher's query).
• Best Practices( every single webpage)
• Describe the benefit
• Stay Under 155 Characters-Limited by pixel size not characters. 920 pixels which is 155 characters
https://www.portent.com/serp-preview-tool/
• Include Target Keywords
• Write Unique Meta Descriptions For Each Page
• Tools to generate Meta Tags
https://www.dashword.com/meta-description-generator
https://ahrefs.com/writing-tools/meta-description-generator

On Page SEO-HTML-Meta Description

On Page SEO-HTML-Heading tags
� Header tags — also known as heading tags or H-tags — are HTML
elements that denote headings and subheadings on a webpage. Header
tags create order and make your content easier to read and navigate when
used correctly.
� Essentially, you should use the different header tags — ranging from H1
(the most important) to H6 (the least important) — to create a clear
hierarchy of the content on your page, making your content clear and
readable for users. Header tags also make it easier for search engines to
identify the most important content and rank your pages for relevant
keywords, so using headers effectively will make your page more SEO-
friendly.

On Page SEO-HTML-Heading Tags
• The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog
post title. If that’s the case, you’re all set.

On Page SEO-HTML-Alt Text
• Alt text (alternative text), also known as "alt attributes", “alt descriptions,” and colloquially but technically
incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an
image on a page
• <img src="pupdanceparty.gif" alt="Puppies dancing"

� Anchor text is the clickable text that sends users to a different page (on the
same website or on a different one). Generally in “Blue with an underline”
� It physically connects two separate web pages(Internal or External)
� At least 1 link to a big external site
On Page SEO-HTML-Anchor Text
The code here consists of:
• An “a” tag that represents the link,
• The “href” attribute that indicates the URL the link
points to,
• And then the link text that’s surrounded by the opening
and closing “a” tag. In this case, “a great search engine
called Google”—is the surrounding text.

� Anchor text is a ranking element. It improves user experience on your site and gives
the search engine a better idea about the relevancy of the anchor text links.
� Keyword-rich SEO anchor text will help you in optimizing your content for On-Page
SEO. When you link out to a page, the anchor text SEO gives credibility to the linked
page. As a result, you should use proper anchors for the web page you're directing
your viewers
� Exact-Match Anchor Text-If the anchor text includes a term that matches the page
you want to link to, it is considered exact match anchor text. Eg:Cheap Shoes
� Partial-Match Anchor Text-You combine your target keyword with other keywords.It is
a very close variation of the exact match anchor text.Eg:Cool Cheap shoes
� Branded-Anchor Text
� Generic Anchor Text
On Page SEO-HTML-Anchor Text

On Page SEO-HTML-Structured Data/Schema
• Schema markup is code that you place on your website to
help the search engines return more informative results for
users
• The content on your website gets indexed and returned in
search results. Obviously. But with schema markup, some
of that content gets indexed and returned in a
different way.
• Go to Google’s Structured Data Markup Helper
• Select the Type of Data
• Paste the URL You Want to Markup
• Select the Elements to Mark Up
• Continue Adding Markup Items
• Create the HTML
• Add Schema Markup to Your Site

On Page SEO-HTML-Bread Crumb Navigation
• Breadcrumb navigation is a trail of text links (breadcrumbs) that tell users where they are on a website and how
they got there. breadcrumbs help Google understand your site hierarchy and distribute PageRank throughout
your website. Which also helps your site rank higher.
• Breadcrumbs benefit your site navigation only if you have a deep site architecture. That is, multiple categories
that divide into subcategories. And then subcategories pointing to individual pages on your site.
• Avoid using breadcrumbs if you have a single-level, flat website architecture. Where every page is just one click
away from the homepage.
Hierarchy-Based Breadcrumbs
Attribute-Based Breadcrumbs
Path-Based Breadcrumbs

� https://search.google.com/test/mobile-friendly
� Responsive design
� Rest of SEO practises are similar to desktop SEO
On Page SEO-HTML-Mobile SEO

What is On Page SEO
Content
Website
Architecture
HTML
K
e
y
w
o
r
d
K
e
y
w
o
r
d

On Page SEO-HTML-Content
� Usage of keyword in content is critical
� High Quality Content-Ahrefs, Answerthepublic, Ubersuggest
� Long-form content tends to outperform shorter content-Search intent, More links
� Use your main keyword once in the first 100-150 words of your article
� No Keyword stuffing.Keyword Density- Ideal keyword density is around 0.5-2%.For every 100 words 2 keyords
� Keyword in URL & Webpage
� Publish New Content at Least Twice Weekly
� Fresh content only. Delete old irrelevant content
� Thin pages, Duplicate content, and keyword cannibalization(shoes/women shoes)-Negative SEO effect
� Duplicate content/What is canonicalization?.A way of telling search engines that a specific URL represents the master copy of a
page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.
� Ideal word count :1500- 2200 words
• The average 1st result on Google has a blog length of 1,500 words.
• Content with >7,000 words gets more than 3x the number of shares and links.
• Longer content (>10,000 words) can actually hurt your rankings, especially when content is not “on point” and
fails to nail search intent for users.

On Page SEO-HTML-Content
Canonical tags

What is On Page SEO
Website
Architecture
HTML
K
e
y
w
o
r
d
K
e
y
w
o
r
d
Content

� Website architecture is how well pages on your site are organized and
connected to each other.
� A well-structured website is not only crucial for user experience but also
for search engine optimization (SEO)
◦ It helps search engines find and index all your site’s pages
◦ It spreads authority throughout your webpages via internal links
◦ It helps visitors find the content they’re looking for

� A good website architecture should do the following:
◦ Group topically related content together
◦ Organize groups in a logical hierarchy
◦ Highlight your most important pages
� Max -3-4 clicks to find correct content
Flat Architecture Deep Architecture Orphan Pages
• Create a clean site architecture and avoid orphan pages by creating topic clusters—or groups of content that revolve around the same topic and
link to one another.

What is SEO
Off Page
SEO
• Building
website
authority by
getting some
link juice
Technical
SEO
• Making sure
that your
website’s code
is clean and
effective
E
E
A
T
Experience
Expertise
Authority
Trustworthiness

What is Off Page SEO
Refers to all of the activities that you and others do away
from your website to raise the ranking of a page with
search engines.

Important Factors in Off Page SEO
Reputation
Can be measured by how
much traffic they are getting
and what is the overall reviews
for that brand
Relevancy
The website from which you are
trying to acquire backlinks
should be relevant to your niche
Authority
The website should have the
authority in terms of how well
the website is established, what
is their backlink profile etc

Must know concepts-Off page SEO
� Domain Authority
◦ The overall authority of a website domain is measured by the Domain Authority (DA) metric, which is
calculated on a scale of 0 to 100. It takes into account various factors such as the quality and quantity of
backlinks pointing to the domain, the age of the website, the quality of content, and other technical SEO
factors. A higher DA score indicates a greater potential for a website to rank higher in search engine results
pages. AHREFs Domain Ranking
� Page Authority
◦ Page Authority (PA), on the other hand, is a metric that measures the strength of an individual webpage on a
scale of 0 to 100. Like DA, it's calculated based on various factors, such as the quantity and quality of
backlinks to the specific page, the relevance and quality of content, and other technical SEO factors. A higher
PA score indicates a greater potential for a page to rank higher in search engine results pages. AHREFs URL
Ranking
� Links
◦ Natural links- Organic links when good sites link to you/ good content.
◦ Acquired links- Links from digital marketing efforts

Must know concepts-Off page SEO
� When a website links to another website, there are two ways the website can be linked. Although both types of
links achieve the same goal of linking from the origin site to the destination site, they tell the search engine two
different things.
◦ Do follow --A dofollow link is a link that helps in terms of SEO by passing the authority of the origin site to the destination site. This passing of
authority is called, “link juice.” Acquiring dofollow backlinks will help improve a website’s domain authority, or domain rating, which in turn,
helps to improve keyword ranking. By default, links are dofollow, so there is no need for rel=”dofollow” when linking to a website.
◦ A nofollow link, or backlink, is a link which does not pass authority on to the website it is linking to. These links do not help in terms of SEO.To
make a link nofollow, add rel=”nofollow” to the code when linking to a website. A nofollow backlink should be used when you do not want to
pass link juice to, or endorse the linked website
◦ rel="sponsored" - For paid or sponsored links. This would assumingly include affiliate links, although Google hasn't explicitly said.
◦ rel="ugc" - Links within all user-generated content. Google has stated if UGC is created by a trusted contributor, this may not be necessary
◦ rel="nofollow" - A catchall for all nofollow links. As with the other nofollow directives, these links generally won't be used for ranking, crawling,
or indexing purposes.
� Link Juice-the value or equity passed from one page or site to another. This value is passed through hyperlinks.
� Disavow.txt
◦ Pages created only to collect links, Spam sites, Links in spam comments, Backlinks from pages that are not
in your target country (e.g. a link from Germany, although your target group is from the USA)

Important factors that Google considers while ranking
� The number of linking domains. The number of domains linking to your site is one of the most
important ranking factors
� Domain Authority (DA) of a linking page. The links from the high DA website is considered more
helpful than the links from low DA sites. Yes, try to get links from high DA websites.
� The number of linking page. It is always recommended to have more links from individual domains
rather than from a single domain.
� Authority of linking domain. A link from low Page Authority (PA) page on a high DA site is better than
from a low DA one.
� Count the number of dofollow links. As Google officially stated that it won’t count nofollow links while
ranking, it considers dofollow links.
� Contextual links. The links within the content of the page are worth more than the links in a sidebar.
� Links from homepage. The links from a homepage of a linking domain carry more strength than those
on one of its pages.
� Link relevancy. The links from pages related to your pages topic carry more relevancy for search
engines.

Tool Demo-
Seo Power Suite-Spyglass, Link Assistant

Strategies to generate back links
� Outreach-Outreach is when you contact relevant websites and ask them to link to your site. Most link building strategies involve outreach
in some way.
� Broken link building- Identify good sites with broken links and approach them to replace
� Guest blogging: Find out the top blogs in your niche and submit your pitch. If they accept and your article gets published with a link
� Ask Publishers to Link Your Unlinked Brand Mentions
� Analyse Your Competitors’ Backlinks and approach the sites
� Create Linkable Assets
◦ Infographics
◦ Calculators
◦ Free tools
� Digital PR- .prnewswire.com, www.indiaprdistribution.com, https://www.helpareporter.com/
� Submissions
◦ Directory- https://www.entireweb.com/
◦ Forum Submissions- https://indusladies.com/community/
◦ Q&A sites- Quora.com
◦ Social bookmarking sites- http://www.socialbookmarkssite.com/
◦ Video- Youtube,Vimeo, Vine, Ustream
◦ Image- Flickr, Instagram, picasa, tumblr, imgur
◦ Document submissions- issuu.com, Slideshare, scribd.com.
◦ Infographic- Visual.ly, reddit, submitinfographics.com, infographicsarchive.com

How can you generate Backlinks

Hacks for Off page SEO
� Login via mobile internet, open the blog, post a comment-Higher
engagement CTR better rank. Use with caution.
� Guest blog + Travel
� Freelancing sites- Upwork.com
� Google Trends- Guest blog + Write to us
� 500 links where links can be given/posted. Will be mailed.
100 articles> Internal links>Backlinks(Anchor+ Open) Do follow or no
follow> Social media share> 1 Image for 1000 words. Increase CTR, Good
title/meta

Technical SEO
� Technical SEO refers to optimizing your website’s technical elements to
ensure that search engines can crawl, index, and render your webpages
correctly.
� Technical SEO is the process of ensuring that a website meets the technical
requirements of modern search engines.
� If a search engine is able to crawl, index, and render your webpages
correctly, it increases your chances of ranking in search results.
� Overlap with HTML, Site Architecture, On Page SEO

Elements of Technical SEO + Search Console

Elements of Technical SEO
� Core Vitals
◦ Core Web Vitals means that a website meets the performance thresholds set by
Google for each of the individual metrics
● Largest Contentful Paint (LCP),
● First Input Delay (FID), and
● Cumulative Layout Shift (CLS).

Largest Contentful Paint (LCP)
� Largest Contentful Paint measures the time it takes for the largest content
element above the fold to become visible to the user. That element can be
an image (including a background-image in CSS), video, or a block of text.
� It helps assess the perceived loading speed and is a key indicator of when
the main content is available to users. Everything below 2.5s is considered a
good LCP score. If the largest above the fold element on a page loads faster
than that for 75% of all recorded page loads, the page passes the LCP
assessment.

First Input Delay (FID)
� First Input Delay (FID): Measures the time it takes for a user to interact with
a page after it's loaded.
� (FID) is a performance indicator that measures the time between a user’s
input and the screen responding to that input

� Cumulative Layout Shift (CLS) is a web performance metric that measures
the cumulative change in the visual position of elements on a page.
� When a page loads, the page layout is displayed in the browser, and each
element has its respective position on the page. If a page has a lot of
images or other type-heavy content, the layout jump will be more.
Cumulative Layout Shift (CLS)

Google Search Console –Page Experience

Google Search Console –Core Vitals-1

https://pagespeed.web.dev/
Identify the pages with error and corrective action-Purely tech job

Top level tips to improve page speed
� Optimize Page Speed
◦ Compress all of your files
◦ Audit redirects regularly
◦ Trim down your code
◦ Consider a content distribution network (CDN)
◦ Take advantage of cache plugins
◦ Use asynchronous (async) loading

• Rename your video file using a target keyword.
• Insert your keyword naturally in the video title.
• Optimize your video description.
• Tag your video with popular keywords that relate to your topic.
Categorize your video.
• Upload a custom thumbnail image for your video's result link.
• Add hashtags to increase reach.
• Create a playlist about your video’s general topic.
• Experiment with video length.
• Add a call-to-action (CTA) in your video and video description.
Review YouTube search analytics.
YouTube SEO-Best Practice and Tools
https://tuberanker.com/ https://vidiq.com/

Local SEO
� Local SEO (Search Engine Optimization) is a strategy that helps businesses improve their visibility in
local search results. Local SEO can benefit any business with a physical location or that serves a
geographic area
◦ Improve organic traffic from nearby customers
◦ Rank higher in the Local Pack/Map Pack on Google
◦ Appear more often in response to relevant queries
◦ Increase traffic, leads, and brand awareness
https://www.google.com/intl/en_in/business/
� Including locally targeted keywords in page titles and meta descriptions
� Research Your Competitors
� Verification-Only then does the business profile become visible
� Relevancy, Proximity, Reviews, Regular updates help in Local SEO rankings

Types of SEO
White Hat SEO
Refers to all the optimization techniques which abides by Google’s Search Engine Guidelines. No risk of your site getting banned.
Low-risk and high rewards if you do it right. Examples of white-hat SEO techniques include authoring useful and relevant content
after doing extensive keyword research, earning links from high-authority sites based on the merit of your on-page content, etc.
Black Hat SEO
This is the exact opposite of white-hat SEO in that it finds and takes advantage of any loopholes or weaknesses in Google’s
search algorithm to rank better on its SERPs. It does not stick to the search engine’s list of SEO dos and don’ts and resorts to
spammy or paid link building methods, keyword stuffing), etc. to get ahead. Black-hat SEO can get your site blacklisted or its
rankings to drop so it is best avoided. High-risk SEO techniques give you only short-lived results.
Grey Hat SEO
It is often used by SEO agencies due to pressure to see quick results from a client and fall in between white and black hat SEO in
terms of approach. Although Google’s webmaster guidelines do not explicitly say that such methods are prohibited, they are still
frowned upon and can lead to undesired search outcomes. Examples of this type of SEO include clickbait content that is
sensational yet mediocre and of no value to the user, excessive and suspicious link exchange between sites, paid reviews, etc.
Stay far away from such underhanded SEO tactics.
Negative SEO
This is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or
benefit from it. Negative SEO methods include hacking into someone’s site and building a suspiciously high number of low-quality
links to it, posting negative feedback or reviews about them in various online forums, etc

Google Penalties
� Google penalties are sanctions that Google imposes on websites for bad SEO practices.
◦ They lead to lower organic rankings and online visibility or even total removal of a site’s pages from the
search results (or SERPs).
◦ Google penalties can be applied at the level of a separate query (a bunch of queries), a separate URL
(several URLs, entire directory, subdomain, etc.), or sitewide.
� Google penalties can be sorted into the following types:
◦ Manual penalties – imposed by Google employees and require a fix and reconsideration request.
◦ Algorithmic penalties – require a fix that will lead to an improvement automatically when Googlebot revisits
your pages; the most notorious algorithmic penalties were happening due to Penguin, Panda, Intrusive
Interstitials, and Page Experience updates.
� Detecting manual penalties :
◦ Check the Manual actions box in Google Search Console. On a healthy website, you will see a statement
saying everything is fine.
◦ Check “Bell” icon for Notifications
◦ Likely reasons-Paid links, keyword stuffing, auto-generated content – anything that has been added to pages
on purpose to manipulate rankings

Google Penalties
� Keyword stuffing
� Thin content
� Duplicate content
� Spammy auto-generated content
� User-generated spam
� Cloaking
� Unnatural links
� Selling links
� Incorrect structured data
� Intrusive pop-ups
� Spammy free hosting
� Hacked content
If Manual Penalties-Google Search Console-Manual actions-Appeal
with Reconsideration Request

SEO Audit and Measuring SEO
� Refer Document in LMS/Attachment
� SEO-Audit-Template.docx- SEO Audit template
� SEO Report Template.pptx-Monthly SEO progress report template

SEO Tools
� Keyword Research Tool
◦ Semrush
◦ Google
● Keyword Planner
● Search Console
● Google Analytics
◦ Ahrefs Keywords Explorer
� Mobile-Friendly Test tool
◦ https://search.google.com/test/mobile-friendly
� PageSpeed Insights
◦ https://developers.google.com/speed/pagespeed/insights/
� WebPageTest
◦ https://www.webpagetest.org/
� Indexing problems & Website Audit
◦ https://www.screamingfrog.co.uk & Seopowersuite
� Organic search traffic
◦ Google Analytics. (Acquisition >> All Traffic >> Channels >> Organic Search)
� On-page fundamentals
◦ https://www.seobility.net/en/
◦ https://backlinko.com/hub/seo/semrush
� Backlinks check
◦ Ahrefs, SEMrush or Moz, SEO Powersuite
� Broken Links checker
◦ https://www.brokenlinkcheck.com/
◦ Ahrefs

SEO resources to stay updated
� Subscribe newsletters/Follow on social media/Follow industry news
◦ Search Engine Land
◦ Search Engine Journal
◦ Search Engine Watch
◦ mattcutts.com/blog-Though Leaders
◦ Neil Patel-Though Leaders
◦ Rand Fishkin-Though Leaders
◦ https://googlewebmastercentral.blogspot.com/
◦ searchnewscentral.com
◦ Contentmarketinginstitute.com/
◦ Tools-Ahrefs/SEMRush
� Active on SEO communities/forums
◦ https://www.reddit.com/r/bigseo
◦ https://forums.digitalpoint.com/
◦ https://www.linkedin.com/groups/4230298/
� Participate in SEO Conferences /Webinars and Expand Your Network

www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx

Recommended

Recommended

More Related Content

Similar to www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx

Similar to www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx (20)

Recently uploaded

Recently uploaded (20)

www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx