This document outlines an internet marketing module that includes web design, search engine optimization (SEO), and link building components. The web design section covers customizing templates with Dreamweaver and creating basic website pages. The SEO section details on-page optimization techniques like keyword research, placement, and analytics setup, as well as off-page link building strategies through content submission and outreach. Advanced SEO tools are also mentioned. The module provides a comprehensive overview of technical tactics for website development and search visibility.

1. Internet Marketing Modules
A) Web Site Designing
a) Template Customisation with Dreamweaver
b) Website Creation with Index Page, inner page and Contact Page
c) Use of FTP
FileZilla or Cute FTP
B) SEO
On Page and Off Page
On Page – Competitor Analysis If your site is new
Initial Site Analysis – if the site is old
Key word Research
- KeyWord research – 50
- KeyWord Selection – 10(Avg monthly searches & Competition)
- KeyWord mining – 4-5
Keyword Placement
- Title (55-60)<title>seo training institute in rohini delhi</title>
- Meta Keywords (10-15 words)<meta name=”keywords” content=””>
- Meta Description(145-150) <meta name=”description” content=””>
o URL - seo-training-delhi.html
- Heading<h1>SEO Training Course</h1>
- Content Optimization
Keyword Rich Content
Keyword Stuffing X
Keyword Density
Single Keyword 3-5%
Multiple Keywords – 12-15%

2. - Image – name – alt – title
<img src=”images/seo-training-delhi.jpg” width=”500” height=”200” alt=”seo course rohini”
title=”Advance search engine optimization classes in Delhi” />
Anchor Text - Visible Text of a Link
- Bread Crumb Trail
- [<a href=”#”>Home</a> >> <a href=”#”>Furniture</a> >> <a href=”#”>Office Furniture</a>
>> Chinese Furniture]
- Home >> Furniture >> Office Furniture >> Chineese Furniture
- Google Analytics(analytics.google.com) –All Pages-Head (just before where head
ends[</head>])
- Google Webmaster Tools(google.com/webmasters/tools) – Index-Head (anywhere in the
head)
- Canonicalization Tag<link rel=”canonical” href=”2.html”> - Head of pages
having similar content
- robots.txt-Root Directory
- User-agent: *
- Disallow: /contact-Us.html
- Disallow: /portfolio.html
- Disallow: /about-Us.html
- Disallow: /why-Us.html
- Disallow: /images/
- Allow: /images/logo.png
-
- Sitemap: https://www.expert-seo-training-institute.in/sitemap.xml
- SiteMap – HTML – XML-Root Directory (xml-sitemaps.com)
- Internal and External Link
- <a href=”#” rel=”nofollow” target=”_blank”>Facebook</a>

3. - 301(permanent)/302(temporary) Redirects-Root Directory-
.htaccess
redirect 301 index.html http://www.xyz.com/index.html
redirect 301 seo.html http://www.xyz.com/best-seo-course-institute-delhi.html
redirect 301 ppc.html https://www.xyz.com/adwords-ppc-course-delhi.html
-
- 404 Error Page Implementation-Root Directory-.htaccess
(ErrorDocument 404 https://www.expert-seo-training-institute.in/404.html)
- Browser Caching - .htaccess
- Disavow Tool
- Open Graph Tags (OG Tags)
- Twitter Cards
- Schema.org(Data Highligter)
- RSS Feeds
<link rel="shortcut icon" href="images/favicon.ico" /> -
All Pages-Head
- Backlink Analysis
SEO Algorithms
- Panda - Fresh and Updated content
- Penguin – High Quality Back link (DA 0-100 and PR 0-10)
- Humming Bird – Long term Queries / keywords
- Pigeon – Local Google Listing
Off Page

4. Link Building –> Backlinks <–> Inbound Links –> Increase LINK POPULARITY - describes actions aimed
at increasing the number and quality of inbound links to a page.
Link Building (One way, Two way or Reciprocal way or link exchange, Three way Link Exchanging)
1. Directory Submission
2. Social Bookmarking
3. Article submission
4. Referral Book marking (Approved article link)
5. Press Release Submission (prweb.com)
6. Classified
7. Blog Creation
8. Blog Directory Submission
9. Blog Commenting
10. Forums
11. Questions n Answers
11. Local Business Listing
12. Guest Blog Posting
13. Business Listing(India)
14. Profile Submission

5. 16. PDF Submission
17. PPT Submission
18. DOC Sharing
Advance SEO – SEO Tools