The document discusses search engine optimization (SEO) fundamentals in a multi-part guide. Part II focuses on on-site and off-site optimization, including accessibility of content to search engines through sitemaps and internal linking, as well as factors that build authority such as links from other sites. The summary emphasizes creating great content, optimizing websites, and social sharing to achieve SEO success.
This document provides an SEO checklist to help efficiently organize and achieve top search engine rankings. It outlines various on-page and off-page optimization tasks across areas like keywords, website accessibility, URLs/links, code performance, landing pages, competitors, on-page content factors, off-page factors, social media, and tracking progress. Completing each step allows users to check progress. The checklist is designed for a WebMeUp SEO software tool but provides general SEO advice as well.
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
This document provides 24 methods for getting backlinks to a website, including submitting articles, videos, and documents to directories; posting on forums, social media sites, and blogs; guest blogging; submitting software and tutorials; and using paid link building services. It recommends specific sites to use for each method and provides tips for implementation. The overall goal is to generate powerful backlinks from top online resources with a mix of free and paid options.
Notes for SEO Analyst, SEO, SEM, Web Analyst, Webmaster, Online Marketing Guy...Ravinder Malik
This document summarizes 17 factors that search engines use to determine the value of a link when evaluating websites for ranking. It begins by explaining the importance of external links over internal links. It then lists factors like anchor text, PageRank, the page or domain authority of the linking page, and TrustRank - whether the linking page is considered a good or spammy site. The document provides details on each factor and how they influence search engine rankings.
This is an audit which I sometimes produce separately from the 'main' technical SEO audit. This is for clients who don't have the means or capacity to get to grips with the real tecchie stuff. Recommendations that will still have an impact, which are easier to implement!
The Really Advanced Technical SEO PresentationRohan Ayyar
This document provides an overview of technical SEO best practices. It discusses topics like crawlability, page speed, JavaScript placement, URL structure, pagination, and log file analysis. The key messages are that technical SEO helps search engines understand websites better to improve rankings, but content and user experience should remain the top priorities. Minor optimizations alone will not significantly impact rankings; the focus should be on building quality content and links over time.
The document is a website analysis report prepared by TechMaza Infotech for Progear Sports Apparel website. It provides an analysis of various on-page and off-page SEO factors of the website. Key recommendations include adding footer links, optimizing the XML sitemap, fixing broken links, improving on-page content and internal linking, adding breadcrumbs and social sharing. It also suggests using HTML tags to improve pagination and analyzing external links for opportunities.
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
This document provides an SEO checklist to help efficiently organize and achieve top search engine rankings. It outlines various on-page and off-page optimization tasks across areas like keywords, website accessibility, URLs/links, code performance, landing pages, competitors, on-page content factors, off-page factors, social media, and tracking progress. Completing each step allows users to check progress. The checklist is designed for a WebMeUp SEO software tool but provides general SEO advice as well.
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
This document provides 24 methods for getting backlinks to a website, including submitting articles, videos, and documents to directories; posting on forums, social media sites, and blogs; guest blogging; submitting software and tutorials; and using paid link building services. It recommends specific sites to use for each method and provides tips for implementation. The overall goal is to generate powerful backlinks from top online resources with a mix of free and paid options.
Notes for SEO Analyst, SEO, SEM, Web Analyst, Webmaster, Online Marketing Guy...Ravinder Malik
This document summarizes 17 factors that search engines use to determine the value of a link when evaluating websites for ranking. It begins by explaining the importance of external links over internal links. It then lists factors like anchor text, PageRank, the page or domain authority of the linking page, and TrustRank - whether the linking page is considered a good or spammy site. The document provides details on each factor and how they influence search engine rankings.
This is an audit which I sometimes produce separately from the 'main' technical SEO audit. This is for clients who don't have the means or capacity to get to grips with the real tecchie stuff. Recommendations that will still have an impact, which are easier to implement!
The Really Advanced Technical SEO PresentationRohan Ayyar
This document provides an overview of technical SEO best practices. It discusses topics like crawlability, page speed, JavaScript placement, URL structure, pagination, and log file analysis. The key messages are that technical SEO helps search engines understand websites better to improve rankings, but content and user experience should remain the top priorities. Minor optimizations alone will not significantly impact rankings; the focus should be on building quality content and links over time.
The document is a website analysis report prepared by TechMaza Infotech for Progear Sports Apparel website. It provides an analysis of various on-page and off-page SEO factors of the website. Key recommendations include adding footer links, optimizing the XML sitemap, fixing broken links, improving on-page content and internal linking, adding breadcrumbs and social sharing. It also suggests using HTML tags to improve pagination and analyzing external links for opportunities.
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
How to check your website for Technical SEOBen Moll
This is a comprehensive technical SEO checklist that you can easily follow to make sure how well your website, webshop or blog might perform.
I am not covering content SEO here but this will follow soon.
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
The document provides tips on building SEO compliant websites. It discusses various technical aspects of websites that impact SEO, such as domain structure, hosting, website architecture, URLs, internal links, page speed, and keyword targeting. The presenter aims to help businesses, marketers, web developers, and consultants understand important technical SEO concepts and best practices to build search-friendly websites.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
Hire PrestaShop Developers from eGrove for all kind of PrestaShop Development Services, Migration, Customization, Integration, Themes and Modules Development
- The document analyzes the backlink profile of a website. It found 88,172 total backlinks, of which 60,758 (around 70%) were still live.
- The largest source of backlinks is from Boostblogtraffic.com/SmartBlogger, which accounts for 23% of all backlinks, but these are nofollowed links.
- Most backlinks use the anchor text of the site owner's name, which comes from genuine user comments and is not considered risky.
- Only 22% of backlinks are plain text links, so there is room for optimizing anchor text on additional links.
- 58% of backlinks have no safety flags, and flagged links are from domains
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
Off page optimization strategies include link building techniques like directory submission, social bookmarking, article submission, press releases, blog commenting, forum posting, question and answer sites, image submission, video submission, PDF submission, PPT submission, link exchanges, RSS feeds, pinging sites, and business listings. These help increase backlinks, traffic, and search engine rankings by expanding online presence. Key goals are to get dofollow links from high quality, relevant sites through contextual links to help search engines evaluate page importance.
The document outlines a 4 step SEO checklist:
1) Research keywords and analyze competitors.
2) Optimize website structure and content for keywords. Add technical elements like sitemaps and metadata.
3) Build links from relevant websites and directories to establish reputation. Create shareable content.
4) Track rankings, traffic, revenue and ROI to optimize conversions.
How Developers Can Make A Website SEO FriendlyMarcin Kilarski
Learn, how as a web developer, you can build search engine friendly websites for yourself and your clients. The session will take you through the various on-page ranking factors that you should pay attention to when building and launching a new site. This presentation is for developers who want to get better results from their websites.
On Page Optimization refers to factors controlled by the website owner that affect search engine rankings. These include HTML code, meta tags, keyword placement and density. The document outlines 23 on-page optimization techniques including keyword research, XML sitemap creation, meta tag creation, increasing site speed, and eliminating defective links and cloaking. Proper on-page optimization is important for both search engine optimization and providing a good user experience.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. http://websiteauditreport.co.uk/
The document provides guidelines for website and CMS development with a focus on SEO best practices. It includes sections on page titles, navigation, accessibility, code structure, front-end coding standards, back-end coding standards, CMS features that help with SEO like modifying metadata and sitemaps, and techniques for improving page speed. The guidelines were created by Amit Kute and cover a wide range of topics to help make websites more usable, accessible, and optimized for search engines.
The document analyzes and compares several website metrics for four different websites: our website, sixthstory.co.uk, develodesign.co.uk, and class-creative.com. It provides data on each site's Google page rank, Alexa rank, pages indexed by Google, backlinks, social media presence, mobile responsiveness, load times, keyword densities, and more. The analysis found that sixthstory.co.uk and develodesign.co.uk generally had better metrics across most categories compared to the other two sites.
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
This document provides guidance on technical SEO best practices for WordPress websites. It discusses important considerations like website architecture, crawlability, indexing, site structure, URLs, breadcrumbs, sitemaps, redirects, speed optimization, security, and using SEO plugins. Implementing these technical SEO strategies helps search engines understand and index websites better, leading to improved search visibility and rankings over time.
View the webinar here: http://www.youtube.com/watch?v=Cr_Dsn8RW3o
Experts Exchange Search Engine Optimization pro Jonathan Hoekman discusses the basics of building an effective SEO campaign to drive highly relevant traffic to your website. This webinar (originally broadcast on April 26, 2011) will teach you:
- SEO foundations
- The 3 pillars of an effective SEO campaign
- Why SEO is more like third grade math than rocket science
- Where to focus your efforts and maximize your SEO impact
How to check your website for Technical SEOBen Moll
This is a comprehensive technical SEO checklist that you can easily follow to make sure how well your website, webshop or blog might perform.
I am not covering content SEO here but this will follow soon.
Basic, down to earth, non-technical search engine optimization tips that even a non-techno-dweeb can master. No-nonsense, common sense SEO best practices.
The document provides tips on building SEO compliant websites. It discusses various technical aspects of websites that impact SEO, such as domain structure, hosting, website architecture, URLs, internal links, page speed, and keyword targeting. The presenter aims to help businesses, marketers, web developers, and consultants understand important technical SEO concepts and best practices to build search-friendly websites.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
Hire PrestaShop Developers from eGrove for all kind of PrestaShop Development Services, Migration, Customization, Integration, Themes and Modules Development
- The document analyzes the backlink profile of a website. It found 88,172 total backlinks, of which 60,758 (around 70%) were still live.
- The largest source of backlinks is from Boostblogtraffic.com/SmartBlogger, which accounts for 23% of all backlinks, but these are nofollowed links.
- Most backlinks use the anchor text of the site owner's name, which comes from genuine user comments and is not considered risky.
- Only 22% of backlinks are plain text links, so there is room for optimizing anchor text on additional links.
- 58% of backlinks have no safety flags, and flagged links are from domains
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
Off page optimization strategies include link building techniques like directory submission, social bookmarking, article submission, press releases, blog commenting, forum posting, question and answer sites, image submission, video submission, PDF submission, PPT submission, link exchanges, RSS feeds, pinging sites, and business listings. These help increase backlinks, traffic, and search engine rankings by expanding online presence. Key goals are to get dofollow links from high quality, relevant sites through contextual links to help search engines evaluate page importance.
The document outlines a 4 step SEO checklist:
1) Research keywords and analyze competitors.
2) Optimize website structure and content for keywords. Add technical elements like sitemaps and metadata.
3) Build links from relevant websites and directories to establish reputation. Create shareable content.
4) Track rankings, traffic, revenue and ROI to optimize conversions.
How Developers Can Make A Website SEO FriendlyMarcin Kilarski
Learn, how as a web developer, you can build search engine friendly websites for yourself and your clients. The session will take you through the various on-page ranking factors that you should pay attention to when building and launching a new site. This presentation is for developers who want to get better results from their websites.
On Page Optimization refers to factors controlled by the website owner that affect search engine rankings. These include HTML code, meta tags, keyword placement and density. The document outlines 23 on-page optimization techniques including keyword research, XML sitemap creation, meta tag creation, increasing site speed, and eliminating defective links and cloaking. Proper on-page optimization is important for both search engine optimization and providing a good user experience.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. http://websiteauditreport.co.uk/
The document provides guidelines for website and CMS development with a focus on SEO best practices. It includes sections on page titles, navigation, accessibility, code structure, front-end coding standards, back-end coding standards, CMS features that help with SEO like modifying metadata and sitemaps, and techniques for improving page speed. The guidelines were created by Amit Kute and cover a wide range of topics to help make websites more usable, accessible, and optimized for search engines.
The document analyzes and compares several website metrics for four different websites: our website, sixthstory.co.uk, develodesign.co.uk, and class-creative.com. It provides data on each site's Google page rank, Alexa rank, pages indexed by Google, backlinks, social media presence, mobile responsiveness, load times, keyword densities, and more. The analysis found that sixthstory.co.uk and develodesign.co.uk generally had better metrics across most categories compared to the other two sites.
How to Optimize Your Website for Crawl EfficiencySemrush
During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.
This document provides guidance on technical SEO best practices for WordPress websites. It discusses important considerations like website architecture, crawlability, indexing, site structure, URLs, breadcrumbs, sitemaps, redirects, speed optimization, security, and using SEO plugins. Implementing these technical SEO strategies helps search engines understand and index websites better, leading to improved search visibility and rankings over time.
View the webinar here: http://www.youtube.com/watch?v=Cr_Dsn8RW3o
Experts Exchange Search Engine Optimization pro Jonathan Hoekman discusses the basics of building an effective SEO campaign to drive highly relevant traffic to your website. This webinar (originally broadcast on April 26, 2011) will teach you:
- SEO foundations
- The 3 pillars of an effective SEO campaign
- Why SEO is more like third grade math than rocket science
- Where to focus your efforts and maximize your SEO impact
SEO or search engine optimization refers to activities performed to improve a website's rankings in search engines. On-page SEO involves optimizing individual web pages, while off-page SEO refers to activities outside a website like link building and social media marketing. Important on-page SEO elements include optimized titles, descriptions and URLs, as well as quality content, internal links, and image optimization. Proper use of meta tags, HTML structure, and keywords can also boost search visibility. Regularly submitting sitemaps and URLs to search engines helps them discover and index website content.
This document discusses SEO ranking factors in 2011 and beyond. It covers link-based factors like links being king but algorithms getting more complex. It also discusses on-page factors like information architecture and page speed. Other factors discussed include social signals, video SEO, content quality, and link building techniques. The document encourages monitoring page quality, building quality content at scale, and using social signals and video to expand reach. It concludes by looking at next generation local search and the increasing importance of schema, markup, and inbound marketing.
Technical insight into Search Engine Optimization (SEO) for Web Designers and Website Developers. Presentation covers SEO, the difference between black and white hat tactics, importance of sitemaps, redirects, W3C compliance, index limits, HTML tags, meta tags protocol, content, copywriting, site structure and search engine ranking concerns.
The document provides an overview of advanced search engine optimization techniques. It discusses technical optimization including on-page and off-page factors. On-page optimization techniques covered include title, meta tag, header tag, keyword, URL and image optimization. Off-page optimization discussed link building strategies like article submissions, blogging, forums and press releases. The document also discusses content optimization and the importance of unique, high-quality content. Link building is described as a process to increase the number and quality of inbound links to improve search engine rankings. Various link building platforms are also listed.
Search Engine Optimisation for BeginnersMark O'Leary
This document provides an overview of search engine optimization (SEO). It explains that SEO is the process of improving a website to rank highly in search engine results pages (SERPs) for targeted keywords. It discusses how search engines like Google work and rank websites, focusing on factors like relevant content, keywords, links, and social media. The document also outlines the main areas of focus for SEO, including choosing keywords, optimizing page structure and HTML, creating content, and using external applications and techniques.
SEO for bloggers and other content creators can drive significant traffic increases when done successfully. Key tactics include optimizing content for relevant keywords, building internal and external links through strategies like guest blogging, optimizing URLs and metadata like titles and descriptions. Ongoing evaluation of analytics and issues like broken links helps improve performance. Social sharing and signals are also increasingly important for discovery and engagement.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
The document provides an audit of the website http://www.orobuy.co.in/. It identifies several issues including missing or non-optimized page titles, heading tags, meta descriptions, and keywords. It also finds issues with images missing alt text, broken links, website speed, and lack of internal linking, schema markup, and calls to action. It provides recommendations to address each issue in order to improve SEO, including optimizing content and keywords, fixing links, improving site speed, adding schema markup and calls to action. It also recommends developing backlinks through content marketing and social sharing.
Search engine optimization (SEO) involves optimizing a website to increase its visibility in search engine results. There are three main types of SEO: on-page optimization which involves optimizing on-site elements under the website owner's control, off-page optimization which focuses on external ranking factors like backlinks, and technical SEO which improves technical aspects of the website like page speed and structure. Proper optimization of on-page elements like titles, meta descriptions, URLs, and headings can help improve search engine rankings.
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
In the digital age, where nearly every consumer's journey starts with a search engine, understanding and harnessing the power of SEO is essential for businesses and website owners. Our PowerPoint presentation, "Mastering SEO: Boosting Your Online Presence," is designed to provide a comprehensive overview of search engine optimization and equip you with the knowledge and strategies needed to enhance your online visibility and drive organic traffic.
For More information please visit this website : https://digitalpundit.in/
SEO for Business Catalyst Websites - Partner Orientation WebinarKatherine Anderson
This document provides information on SEO best practices for websites built with Adobe Business Catalyst. It discusses topics like on-page SEO elements like H1-H6 tags, page text, tooltips, alt text and URLs. It also covers off-page elements like metadata, XML sitemaps, redirects and more. The document aims to show that Business Catalyst has integrated tools that make SEO simple and automated for optimized website visibility.
Joomla Onsite SEO Guidelines for 2015 provides tips for optimizing a Joomla site for search engines. It discusses updating .htaccess and robots.txt files, using canonical URLs, prioritizing mobile usability, tracking conversions, and creating high-quality content to earn backlinks. The document recommends tools for tasks like site audits, structured data markup, and bounce rate analysis to improve search engine optimization.
This document discusses search engine optimization (SEO) techniques for Joomla websites. It covers the basics of SEO, including what SEO is, why it's important, and how search engines work. Specific tips are provided for optimizing Joomla sites, such as using semantic templates, optimizing content with titles, keywords and descriptions, and configuring URLs, metadata and internal links. The document emphasizes that proper markup, site structure and high-quality content are essential for SEO.
This document provides an overview of search engine optimization (SEO) essentials for getting started. It recommends focusing on on-site optimization techniques like optimizing page titles, URLs, header tags, image alt text, and internal linking using keyword-rich anchor text. It also recommends creating an XML sitemap and 404 error pages. The goal is to make the website relevant and easy for search engines to crawl so it can achieve a higher search engine ranking organically.
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from off-page SEO, and we’ll talk about some on-page optimizations that can help you to rank better..
10 Basic SEO Techniques Website Designers & Developers Should KnowDaniel Bianchini
This document provides 10 SEO tips for web developers and designers, including keeping websites flat with content within 4 clicks of the homepage, using keyword-rich and static URLs without file extensions, adding semantic HTML tags like <title> and <h1-h2> with descriptive text, avoiding duplicate content through 301 redirects and canonical tags, using appropriate meta directives and HTTP status codes, including XML sitemaps to improve indexing, and providing sufficient on-page text content.
Similar to Experts Exchange - SEO Demystified Part 2 (20)
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
9. Goals Build on lessons learned in Part I Clear understanding of SEO fundamentals Give specific examples, tips and tricks Encourage you to give SEO a try Show how ExpertBase can help
35. Accessibility Why Block Pages? Privacy Concerns Low Value Pages Duplicate Pages Etc.
36. Accessibility Helpful Tip Use BOTH robots.txt AND noindex to block content, when possible. Especially important information
37.
38. Accessibility Images, Flash, JavaScript and AJAX Does not execute JS files or AJAX calls Cannot read images or flash Content using these methods is NOT indexed
40. Accessibility Images, Flash, JavaScript and AJAX Does not execute JS files or AJAX calls Cannot read images or flash Content using these methods is NOT indexed
42. Internal linking Google Webmaster Guidelines “Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.”
58. Internal linking Rules of Thumb The further down the page the link, the less chance that a spider will crawl it The more links on a page, the more diluted the link juice or link flow
64. On-page elements URL Structure Ground Rules Subdomain vs. Subdirectory subdomain.domain.com/subdirectory/ Use keyword-rich nomenclature Separate with dashes (-) /microsoft-excel/ Avoid database parameters, queries index.php?product=1234&sort=price&print=1
65. On-page elements URL Structure www.expertbase.com/drive-traffic/search-engine-optimization/seo-demystified.html
66. On-page elements Header Tags Title Tag (< 70 Characters) <title>title of page</title> H1, H2, H3 Tags <h1>h1 content here</h1> Description Tag (< 155 Characters) <meta name="description" content=“description here” /> Keyword Tag <meta name="keywords" content=“insert, keywords” /> Rel=”Canonical” Tag <link rel="canonical" href=“URL” />
67. On-page elements Rel=Canonical Example www.domain.com/page-a.html www.domain.com/category-one/page-a.html <link rel="canonical" href=“www.domain.com/page-a.html” /> Best practice to use 301 redirect instead
71. On-page elements Helpful Tip Start your Title Tags with keywords Example: [Site Name] | Descriptive Keyword String vs. Descriptive Keyword String | [Site Name] vs. Descriptive Keyword String
72. On-page elements Other Elements Keyword Repetition Keyword Variations Microsoft Excel, Excel, Microsoft Alt Attributes <imgsrc=“URL" alt=“alt text" width="" height="" /> File Names keywords-here.jpg Bold/strong and Italic/emphasized
73. On-page elements Key Takeaway Tags and keywords should be UNIQUE to each page on your site and provide context to what is on the page.
77. Off-site optimization Trust/Authority of Domain With SEO, trust is not given, it is earned Elements Impacting Domain Authority Quality of Domains Linking to Your Site Number of Links to Your Site Growth Rate of Site Age of Site/Content Site Usability Metrics
79. Off-site optimization Link Popularity of Pages Links = votes More links = higher perceived value/quality Links from high authority, highly related sites Links to specific pages, deep in your site Quality > Quantity
81. Off-site optimization Anchor Text!!! Encourage linkers to use relevant keywords Links are good, links with optimized keywords in the anchor text are better!
111. Link building Make Sharing Easy Automate URL shortening Include social logos on pages Ask for the share Join the Conversation Engage customers on social sites Promote content to followers
113. Q&A Communities Use ExpertBase to: Engage Customers Build Online Community Establish Expertise Create Valuable Content Build Links to Site Drive Targeted, Relevant Traffic
For those of you who attended Part I, welcome back! For those of you who didn’t, hopefully you were able to review Part I from either the ExpertBase blog or on the Experts Exchange YouTube channel. But, let’s take a minute or so to quickly remind ourselves what we covered, as this two-part series is meant to flow together.
At it’s heart, Part I was all about building a foundation for a successful SEO campaign.
As you’ll recall, we started by looking at our customers. We looked at their needs, their wants, their motivations and their intent when looking to consume your product, good or service.We then developed keywords by making educated guesses about the keywords that our customers would use when trying to find our site. We then applied some powerful tools to help us ID which terms would be best for us to focus on and build our SEO campaign around. From there, we turned to building relevant, unique and useful content using the keywords that we had selected.
For part II, we’re going to discuss how we can optimize our site for performance, relevance and context as well as how we can build our site’s authority and reputation, mainly through link-building.
The goals of today are going to be similar to Part I, but as mentioned, we are going to be building on the lessons we learned in Part I.
A lot of you mentioned in both the survey and in your questions that you were not hearing terms like metatags, title tags, no-follow, etc and that you were looking forward to Part II in hopes that it would be more technical in nature…Well, it’s time for the gloves come off… it’s time to get tactical. Here we go!
In Part I, I told you about the three pillars of SEO and we proceeded to look at the first of the three pillars of SEO. Today, we’ll look at the other two.
And the first pillar we’ll examine is your on-site optimization.
You know how the saying goes, ‘If a tree falls in the forest and nobody is around to hear it, does it make a sound?’ The same principle applies with content and on-site optimization. You can have the greatest single piece of content ever created, but if search engines and visitors to your site can’t find it, does it really exist? Just so we’re clear, the answer is no. The fact is, your content is only as good as your on-site optimization allows it to be. Without using proper accessibility, internal linking and on-page optimization practices, your content is doomed for a life of loneliness.
As we move forward talking about on-site optimization, the main components of effective on-site optimization are accessibility, internal linking and on-page elements.Let’s look at each individually.
When it comes to accessibility, your primary goal is to structure your site to allow spiders to effectively crawl your site so they can find and index your content. Imagine for a minute that you are a Google Spider, crawling and indexing billions of pages per day. It’s natural to think that you’d need to do your job pretty efficiently, and you would have little patience for anything that got in your way.
So, your goal is to use the right approach regarding site accessibility helps make their job easier, leading to higher index rates, crawl rates and crawl frequency.
Don’t worry about your Google Page Rank when determining if your site is important to Google. Worry more about how often they crawl your pages and how many of your pages they crawl and index. If you are important, they will crawl your site deep and often.
The first thing you need to consider when designing your site for accessibility is your site architecture, specifically with the way your site is organized. You want to make sure that your site is organized categorically, flowing in a logical manner, grouped by common themes, topics or categories. You also want to make sure that you have a static link to every single page on your site. This means that you need to structure your site with landing and list pages in a manner that allows you to link to all of your content. Easy for small sites, a challenge for larger sites. Think about it logically, if a piece of content is important, you are going to link to it, right? And if a piece of content is REALLY important, you are going to link to it more often and from prominent places (like your homepage). It’s natural, then, to deduce that Google use the same logic when determining what content has high value on your site and the more obscure your content is on your site, the less important it is.
Here’s an extremely simple example:As you can clearly see, there is a clear hierarchy between the homepage, category pages, sub-category pages and content pages. Ideally, you want to keep your site as flat as possible, as the further your content is away from the domain or homepage, the less relevance or weight it has. In this example, the structure of the site is relatively flat, but you can go flatter.
Here’s an example of the flattest your site can be. In this example, every single page is linked to directly from the homepage. I help my mother in law out with her website and because the total number of pages on her site is less than 12, this is how we have structured her site. For simple sites, this is ideal. It is easy for both users and bots to find their way around your site, and as we’ll talk about later, the flow of link-juice is maximized to each of these pages. But, for larger sites, this can get a bit more complicated.
What about a site that architecture looks more like this? Using Experts Exchange as an example, we have over 900 different categories and over 3 million pages. As you can imagine, this can get a little more complicated.
To combat this, we use a combination of category landing pages and list pages, and we try to do so in as organized fashion as possible. Here’s an example of our category pages. You can see that these pages are optimized to feature important content, link to no more than 100 pages on the page, and reinforce our zone hierarchy.
Here is an example of a list page. Each of these pages contains 100 results, paginated so that the spiders can go as deep as they would like. But sometimes, following a logical, organized site architecture isn’t enough. Which brings us to sitemaps.
Before we dive into sitemaps, I want to be clear that as an SEO best practice, everyone should use sitemaps, not matter how small or large your site is.
A site map is a list of pages on your website that are available to people visiting your site or to search spiders. Your site map can either be a web page or an XML feed.Let’s talk about your sitemap page first. Your site map page should be located somewhere in your sites navigation and should link to all of the primary pages on your site, usually your key categories. Best practice is to include the word ‘sitemap’ in the URL for this page. For example, when you look at Google’s sitemap, you can see that the page is clearly labeled sitemap.html.
And here is what the page actually looks like. It is clear from looking at this page all of the different key categories that Google includes on it’s site. Spiders and users can quickly get an idea of what is on your site and where they should go to find it.
Your XML site map, on the other hand, is an XML feed that literally lists every single page on your site, using a standardized file format. The XML site map allows you to provide the URL for each page, the date that the page was last modified, how often the page changes and the priority it should receive relative to all the other pages on your site when being crawled.
For example, here’s the XML sitemap for Experts Exchange. As you can see, this is pretty substantial file and you need to make sure that you format it well. There are many resources out there that tell you how to format your XML sitemap, so just perform a simple search for ‘site map’ and you’ll find plenty of them.
Here are a couple rules of thumb when it comes to your sitemaps.First, you want to make sure to include your sitemap location in your robots.txt so spiders know where to find it. Second, because site maps help visitors and spiders find their way around your site, I suggest you use both XML site maps and site map pages whenever possible.And one last thing I want to stress before we move on from sitemaps is that having a sitemap does not guarantee your content will be indexed. Rather, they simply tell spiders where to go to find your content.
Now that we’ve covered how to tell Google bots where TO go, I want to show you how to tell them were they SHOULDN’T go.This last component of accessibility involves the triggers, cues or flags you can use to request that certain pages are not indexed. OR, if used incorrectly, accidentally block your content from being indexed.
These triggers are your robots.txt file and the noindex tag. The robots.txt file is located on any site at /robots.txt and is used to give instructions about your site to web robots or spiders.
The main instructions commonly included in the robots.txt file are your site map location and the pages you are going to ‘dissallow’. By dissallowing pages or entire sub-folders, you are indicating that spiders should not visit any of these pages. Here’s an example of our Robots.txt file.In addition to our XML sitemap you can also see the various pages and categories we dissallow.
Next, the noindex tag is an on-page tag included in the header of each of your pages. The full meta robots tag with noindex applied looks like this: <meta name=”robots” content=”noindex>.
Here’s an example of a noindex tag in action in our actual page HTML.Pages that include this tag in their page code will not be indexed by spiders. On Experts Exchange, we actually use both the robots.txt file and noindex tags, but for different occasions. For example, we use the robots.txt file anytime we want to block all content from within an entire subfolder from the index. We then use the noindex tag on a page by page basis.
You may be asking why someone would not want their content to be indexed. Well, there are many reasons. Some have to do with privacy, some with relevance
Now, although the noindex tag OR robots.txt file should do the trick in making sure a page is not indexed by spiders, I suggest applying both anyway. Yes, it’s redundant, but it’s worth the extra effort to make sure the page is not indexed.
As I mentioned before, there are ways to block access to content that can be accidently or inaccurately applied and as a result can block content that you actually WANT to be indexed. Which brings us to the file types to avoid when optimizing a site for SEO.
Specifically, I want to talk about Images, Flash, JavaScript and AJAX.The important thing to remember with each of these file types is that content accessed using these methods will not be indexed
I recently heard a great quote from Greg Bozer when he said “AJAX is good for cleaning your toilet, not for SEO.” I love this statement because it’s not only clever, but it’s true. When thinking about whether or not to use AJAX or JavaScript on your pages, you need to remember that spiders cannot execute these types of calls. Thus, the result of using either of these options to get to content on your site means that content will in essence be invisible to spiders visiting your site. If you are still planning to use AJAX or JS, make sure they are not the only way to get to key content on your site. If they are the gateway to key content, you’re in trouble.
You should also avoid images and Flash files whenever possible, but for very different reasons. While the issue with AJAX and JS calls has to do with execution, the problem with images and Flash files is that spiders cannot read the content within these types of files. So, if your creative team wants to come up with this ubber-sexy, super-hot website that slides from page to page using images and Flash files, just remember that all of the content in these files will in essence be invisible. [Transition]So, now that your site architecture is organized and categorized, you have your site maps set up and you are avoiding any accessibility pit-falls, you’re on your way to building an SEO-approved site. But you’re not quite there yet.
The second element of on-site optimization is your internal linking. Your internal linking strategy is a very close relative to accessibility. The simple reason for this is that links are the spiders’ way of crawling from page to page on your site to discover your content. Without links and an appropriate internal linking strategy, spiders will be unable to crawl your entire site.
As a matter of fact, your linking strategy is so important, that Google even includes it the #1 point under ‘design and content guidelines’ in its Webmaster Guidelines. It advises to "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link”.
Remember the example we used earlier when talking about accessibility and site architecture? Let’s bring it back.
All the lines in the image are links. As you can see, without them, you wouldn’t have much of a site for spiders to crawl and index.
So, while you spend your time and energy making your site look like this…
Spiders and bots see it like this…This is why your internal linking strategy is so important.
Okay, okay, internal links are important… you get that. But how do you use them? What’s your linking strategy?
There are two types of links on your site, they are navigational links and cross-links.
Navigational links are those links that appear on every page on your site and help people visiting your site navigate to key pages on your site. Here is a screen shot of our home page on Experts Exchange.
Here are the navigational links on our page. As you can see, navigational links tend to be on the top, bottom and side of your pages. When spiders crawl your pages, and they constantly see the same links over and over again in the same location, they automatically understand that these are navigational links and treat them as such.
The second type of internal link is the cross-link.
Wikipedia is by FAR the best example of cross-linking of any site on the web. As you can see, there are many links to other pieces of content on their site within the actual body of the page. These links are seen as highly relevant to the content on the page and are a great way to highlight related content.
On Experts Exchange, we use a simple ‘top solutions’ container on all our content pages that links to other relevant, valuable content on the site. This helps with our cross-linking.
So, when developing your linking strategy, it’s important to remember a couple things. First, know that link location matters. Navigational links are good, cross-links or in-body links are better. Also, you want to make sure to link only to valuable, relevant content. If a piece of content is highly relevant to your site and your user, you should link to it from multiple locations.Finally, you want to make sure you control the # of links on your pages, which has to do with a concept called link juice.Here’s how this concept breaks down.
Each page on your site has a certain importance or authority in the eyes of Google’s algorithm. Imagine that each page is a bucket and the authority of that page is liquid (or juice) in the bucket. Now, imagine that the links from that page to other pages are holes in that bucket. Now, imagine that juice flowing through the links to fill up the buckets of other pages on your site. That’s the basic concept of link juice and how it travels form page to page on your site. An important thing to remember with link juice is that 100% of link juice is not passed from page to page. This means that if one page has 8 units of link juice and links to 8 pages, each of the pages will actually receive less than 1 unit of link juice. In general, it’s pretty safe to assume that about 40% of link juice is lost from one page to another.
So, how do you apply that concept? Although it’s not an exact science, you can see that the more links you have coming from your pages, the less each one will be worth. Also, the further your pages are away from high value pages on your site, the less link juice they will receive. At the same time, in order to link to every single page on your site, you can see how some pages might need more links than others. So, the answer is going to depend on the size and depth of your site and should be applied intelligently on a site by site basis, after carefully considering the outcome of doing so.
Regarding the number of links on a page, I am sure that some of you have heard that you should always keep your links to less than 100 per page. Although historically, this was an SEO best practice, with the release of Google’s caffeine index, this is no longer an issue. You can now link to more than 100 pages on a single page on your site.
BUT, there are still some rules of thumb that you need to remember when thinking about how many links you should put on your pages. First, the further down the page a link is, the less the chances it will be crawled by a search bot. Second, the more links you have on your page, the more diluted your link juice will be. So, although technically you can have more than 100 links on your pages, I still recommend that when in doubt, less is more.
One last thing regarding your internal linking strategy that you need to remember is the anchor text you are using when linking to various pages on your site. Simply put, anchor text is the hyperlinked text on your page that links to anther page on your site. Whenever possible, utilize relevant keywords that help provide context of what the page you are linking to is about. This will help with both usability and SEO.
For example, using words like ‘click here’ or ‘read more’ in your links is a BIG no-no when it comes to SEO (and a personal pet peeve). It’s an absolute waste of time because you are not going to ever rank for ‘click here’ or ‘read more’ and even if you did, it provides zero context as to what content is on the page the user is being sent to. EE exmaple…
And if you aren’t sure what the best anchor text would be, use the title of the page as your default strategy. [Transition]You’re doing great! You’ve structured your site in a manner that enables visitors to your site and spiders to make their way from your homepage to important, relevant content. But now what? What do you do with them when they get there?
The final element in the on-site optimization toolkit is possibly the most important—and that is your on-page elements. Although there are numerous on-page elements that you can consider when creating your site, I am going to focus on the most important ones from an SEO perspective, specifically URL structure, header tags and body attributes.
We’ll start with URL structure. When determining how to structure your URL, there are a couple things to keep in mind from an SEO perspective and all of them are simple to execute, as long as you are disciplined. Let’s build a URL together.
First, let’s start with the domain. As we add different categories to our site, is it better to use a subdomain or a subdirectory (subdomain.sitename.com/subdirectory/)? Traditionally, best practice favored use of a subdirectory over a subdomain. However in a recent blog post entitled Google 2000 vs. Google 2011, Matt Cutts states that “it’s pretty much a wash now when deciding whether to use subdomains vs. subdirectories”. So, use whatever works best for the organization of your site. I’m going to stick with what has worked longer and use a subdirectory. Next, we want to make sure that the URL uses keyword-rich nomenclature and that any words are separated by dashes (-), per SEO best practice. Further, we want to use descriptive, keyword-rich names for the actual page name. This brings up an interesting point about dynamic pages that use database parameters, queries, etc in the URL. For example, let’s look at this URL: www.example.com/index.php?product=1234&sort=price&print=1. Traditionally, any page that was dynamic was bad for SEO. Although recently accepted that Google can consider these pages as different, unique pages, I still don’t like them because they do not provide any context as to what the page is about. In this example, is this page for a shoe, a t-shirt, a car, a hamburger? When it comes to SEO, no context = no bueno.
So, let’s pretend we are optimizing the URL for this webinar, and it is two categories away from the domain. Here’s our URL. Keyword rich, optimized for context, ready to go!
Next in line for on-page optimization are your header tags. These tags are your primary way for providing context to search spiders as to what each page is about. They should be unique and specific to each page and use relevant keywords. I have listed each header tag name as well as the actual tags to look for in your site’s HTML to find them.The most important tag, bar none, is the Title Tag. All important search engines use the title tag as the hyperlinked title of the search result for that page. As such, including keywords in your title tag will have the highest impact on that pages ranking than any other header element. H Tags are the next most important header tag in terms of ranking for relevant keywords. H1 tags have the most impact, followed in declining impact by H2, H3, etc. I’d argue that using H3 and lower is good practice, but has little to no impact on your SEO. The description and keyword tags are included in my list; however their impact on SEO is marginal at best. Although using the keyword tag is probably still a good idea for SEO purists, they have been deemed all but useless. The description tag, however, can still be important as major search engines can use the text in this tag as the descriptive text under the clickable text in their search results. This can help you with click through rates and conversion. Finally, the canonical tag is a complex one with SEO pros on both sides of the debate.
Basically, the Rel=Canonical tag helps search spiders know which page should get the credit when different URL versions of a particular page exist. For example, say you have two URL structures for the same page (www.sitename.com/page-one.html, www.sitename.com/category-one/page-one.html). If you know that it’s possible for search engines to find the page via following category-one, but you want the page’s actual URL to be only www.sitename.com/page-one.html, you would use the rel=canonical tag on www.sitename.com/category-one/page-one.html to do so. The main reason it is frowned upon is because it allows websites to be lazy in their practices, but there are very relevant, specific reasons why someone would need to apply this. The general rule of thumb, however, is to only use the rel=canonical tag as a last resort. There are plenty of other header tags that you can use, however, few of them have any SEO impact, so I’ll skip them.
Here’s an example of how we construct our header tags on Experts Exchange.As you can see, your title tag is made up of the question title and keyword tags of the question.Our H1 tag consists of the question title. Our H2 tag consists of the keyword tags of the question. Our H3 tag consists of the category names for the question.Further, our description tag is the first 155 words of the question and our keywords tag is a combination of the question keyword tags and categories.
Here is the Google result for this page
As I have highlighted here, you can see how they use the title tag and description tag to populate the information on their search results for this page.
Here’s a quick and easy way for you to improve your on-page optimization: start your title tags with relevant keywords rather than the title of your site. I see too many sites do this and it’s an absolute waste of time. You should already rank for your site name, and from a context perspective, your home page is the best page for all branded search terms anyway. So, either move it to the end or ditch it altogether.
After you’ve optimized your SEO and header tags, there are a few other elements of your on-page optimization, specifically your body attributes. They include keyword repetition, keyword variations, alt attributes, filenames and font attributes. Keyword repetition has to do with the number of times keywords are mentioned in the body of your page. Best practice says that your keywords should be repeated 2 to 3 times in a short document, 4 to 6 times in a longer document. As long as you are not trying to stuff the keywords into your content in an unnatural manner, you will be fine. Just make sure you are making a conscious effort to use your keywords appropriately throughout your content. Keyword variation has to do with using variations of keyword combinations throughout a page. For example, let’s say that your page is optimized for the keywords ‘Microsoft Excel Spreadsheet’. You want to make sure that in addition to using the phrase Microsoft Excel Spreadsheet, you are also using ‘excel spreadsheet’, ‘excel’, ‘microsoft excel’ and ‘spreadsheet’ throughout your content as well. Alt attributes are primarily beneficial, from an SEO standpoint, to provide context to search spiders for your images. The alt attribute is part of the Image tag and looks like this: <imgsrc=“URL" alt=“Insert Alt Text Here" width="" height="" />. By adding text to your images using the alt attribute, you not only help your site rank better for your keywords, but you also help your images rank better for image search. File names are also an important part of the SEO discipline and help provide context for the content on your site. Although it does not have a huge impact on your ranking, best practice is to use relevant keywords in your filenames whenever possible. For example, rather than naming an image ‘image1.jpg’, you could name it ‘link-juice-diagram.jpg’ The last element of your on-page optimization are your font attributes, mainly bold/strong and italic/emphasized. Although common SEO practice says they have little to no impact on your sites ranking, when used properly they can help with context and readability for you users, increasing their perceived quality, leading to greater shares and social queues. We’ll talk more about social queues in a bit.
The nice thing about ExpertBase, is that all of the on-site SEO is included. We use our years of learning and apply that to your ExpertBase instance. So, your on-site SEO is covered.
When it comes to on-site optimization, I find it best to draw a parallel between a map and your website. I’m going to base my example on a map of my alma matter, Cal Poly San Luis Obispo. Looking at this map, you can see that there are buildings (pages) and roads (links) with road names (anchor text). You can also see that they have color coded the map by building type (categories). And you can see that there is a method to the layout of the school with similar buildings being grouped by categories, and roads leading to all the different buildings (site architecture). Plus, each building has a name (title tag) to tell you what it is.In this parallel, the buildings are pages, roads are links, road names are anchor text, building types are categories, the overall layout of the roads is your architecture and building names are your title tags. Let’s pretend you are in your car and you want to get from your house to one of the science buildings in the middle of the campus. By looking at this map, you would be able to tell which buildings were science buildings by looking at not only their color but also their name. You would also know whether or not you could get to them because you could see the streets necessary to take to get to that building. From a quick glance at the map, you would know if you were on the right path to get to the building that was most relevant to you.The same thing goes for users visiting your site and spiders crawling your site.
We’re almost there! We’ve covered the foundation of SEO as well as it’s first two pillars. Now, it’s time to talk about the final and possibly the most important pillar for getting your site to rank. And that pillar is off-site optimization.
As we start to look at off-site optimization, one of the most important elements of being successful is with the trust or authority of your domain. The more your site is seen as an authority within your vertical, the better it will rank. And in SEO as in life, trust is not given, rather it is earned. So what elements impact your domain authority? Here are a few:
I want to take a minute to focus on usability, specifically in light of the Panda algorithm update. For those of you who don’t know, Google’s Panda update was it’s most recent significant algorithm update. It has rolled out in multiple phases over the past 3 months and it’s goal is to lower the ranking of sites that do not provide a good user experience—whether their site is spammy, they display too many ads, or the content is of low value. With this update, Google has given your site usability a HUGE role to play in the success of your SEO. So, now more than ever, if your site doesn’t add value to your users while also being clear and easy to understand, you run the risk of a lot of work for little results.
Another important element of your off-site optimization is the link popularity of your pages. Your goal with off-site optimization is to increase the number and quality of the links that are pointing to pages on your site. The more high-quailty links you get, the higher your sites perceived value will be in the eyes of Google. Again, think about it logically. If your site is relevant and important, people will want to share the content they receive on your site with the people in their social sphere. So, it would be natural for Google to think that the more people link to content on your site, the more important your site must be, and as a result, the higher you will rank. Especially when those links come from other high authority sites. And remember, the quality of the links to your site are more important than the quantity of the links to your site. Personally, I say any link is a good link, but if you can get links from highly related, high authority sites, you are better off than just getting random links form abstract sites.
So in a nutshell, off site optimization is all about links. Lots of links to many pages on your site from highly related, high authority sites.
And for the love of all things SEO, encourage people linking to you (either programmatically or by request) to use relevant keywords in their anchor text!!! If you build an automated sharing tool, make sure the language you use is optimized. If someone blogs about you or writes an article, request that they update their links to your site to include high value keywords. A link is good, but a link using optimized, keyword-rich text in the anchor text is better!
So, is SEO just one big popularity contest, then? In a way, yes, it is. But just like in life, what other people say about you is more important than what you say about your self. In the world of SEO, when people talk, they link and ultimately, links are the best way for search engines to deduce quality content and quality sites.
So, if you are not on the Social bandwagon yet, you should be!Especially after the Panda algorithm update, Social queues are on the rise and are quickly becoming the de-facto rule for ranking well in SEO. But don’t just to for numbers. Just like anything in SEO, when it comes to social, quality reigns over quantity. So, don’t just randomly add followers to your twitter account, try to earn follows from people with high authority themselves. Not only will this validate you to your customers, but it will help with SEO as well.
As we talked about earlier…
I want to give you a specificexample of how the game has changed.Traditionally, it would take you months to break into the top 10 for a highly competitive term like ‘great content’. But, when you apply social queues to the equation, everything changes.This is a quick study of an article written by Rand Fishkin on SEOmoz about a clever way to create great content. The results are amazing.
As you can see, the article was written on Monday, April 26th. By the end of the day, it had received over 400 tweets and over 100 likes.Now, keep in mind that SEOmoz is a VERY high authority site, and Rand’s followers on Twitter are also very high authority which helps a great deal, but as you can see this rapid sharing in the social landscape, along with SEOmoz’s already high site authority lead this page to rank #2 for the term ‘great content’ by the end of the SAME day it was written. Update: Today, less than TWO weeks after it was written, this article ranks #1 for this term.
Here is a screen shot of is so that you know I am telling the truth. This is a perfect example of how social has changed the game of not only internet marketing in general, but also for SEO.
So, how do you build links? Here are 10 strategies that I would like to suggest to you today. Do these, and you’ll be on your way to being a link-building rockstar.
#1. Increase your social graph. Increase the number of times people are sharing your content by1. Making it easy for people to share your content 2. ASKing for the share!
#2. Become a subject matter expert. Figure out what you know more than anyone else, and begin to TEACH people. There is no better way to earn links than by providing valuable content.
#3. Start creating video content. Video is today’s content darling. Video receives higher engagement stats than text and converts at a higher level. I’ve seen cases where engagement and conversion increases 3X when including video in a campaign.
#4. Improve your sites usability and design.Especially considering the Panda update, you need to make sure your site’s usability is top-notch. And usability starts with design.
#5. Build tools that make people’s lives easier, specifically related to your vertical. Again this speaks to adding valuable content that people can use. Remember, if it’s a widget that they can use on their own site, you NEED to link back to your site in the widget.
#6. Secure and build your social sites.Begin engaging people on your social sites. Build your friends and followers.Not only will this increase your influence with them, but it will increase the chances that they like, re-tweet or share your content. BUT, you need to make sure they are AUTHENTIC! Just securing these sites is not enough. You need to build your community on them authentically.
#7. Join the conversation. Have something to say. Add value! Provide links to interesting articles/blogs that ENHANCE the conversation. Posing on forums, in news articles, on Q&A sites.Establish credibility, create a name for yourself, increase links to your site.
#8. Get people to review your site, product or service. Encourage bloggers, websites or brands who already have a voice in your vertical to review your site, product or service. If it’s good, they will link to it!
#9. Earn links from high value sites that are hard to get links from through PR.This can be tough, but if you can get here, you know you’re on your way.
#10. Launch a Q&A community!Engage in the conversation.Add value.Establish yourself as a subject matter expert.Teach.Pay it forward.
So, hopefully now you are officially demystified when it comes to SEO, and you see that to run a quality SEO campaign, the elements are simple. The hard part about SEO is staying FOCUSED and being diligent in your SEO efforts. Knowing what to do is only part of the equation. Diligently applying these principles over the long-haul and integrating them into your companies DNA is the hard part. BUT, if you can figure out how to do that…
You will be well on your way to becoming an SEO Jedi with the basic foundations of having a high quality SEO campaign.
But, where should you focus your efforts for maximum impact. Here are the steps I suggest you take, coming away from this webinar.
If you have already done this, GREAT. But if not, every great SEO campaign starts with great keyword analysis.
The next step is to make sure that your site is set up for maximum SEO impact so that when you add all of your content, it’s ready to go!
Secure your brand for each of these sites and develop strategies for how you are going to engage with your customers on these sites, specifically with how you are going to utilize them to distribute your content to them, once it’s created.
Now that you know your keywords, your site and social sites are optimized, it’s time to create the kick-butt content for them.
And once your content is build, it’s time to share it all over and encourage your visitors to do the same.
Finally, you should start an Q&A community. We’ve discussed how ExpertBase can help you with your SEO efforts throughout this webinar series, but here are some additional ways in which ExpertBase can be beneficial to your website.
And when you do, feel free to give me a call, tweet or email. Here is my contact information.
So, thank you for coming and spending the last 45 minutes or so with me! I hope that this was beneficial for you.Again, please take the time to fill out the survey that I will be sending you. I would love to know if you though this was amazing or just okay… even if it was a complete waste of your time (in which case, you probably already bailed).