BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...Sage Island
We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars.
Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.
SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website PresenceSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency
In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.
BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...Sage Island
We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars.
Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.
SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website PresenceSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency
In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
SEO is a long-game strategy that, when implemented effectively, allows your business to reap the benefits over time.
Not sure where to begin? Don’t worry, that’s why I'm here.
✅Follow these tips, your site will be ranking #1 on Google in no time
By updating content, you show Google that it is accurate and up-to-date. In this presentation, I have detailed out how to sort content pieces for refreshing.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
6 simple way to improving seo strategy through webmasters toolsINDIAN SEO COMPANY
Most search experts rely on Google Webmaster Tools to analyze the technical aspects of a website. Here are 6 top ways by which you can improve SEO strategy through webmaster tool.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
Learn the basics of SEO & how you can extend WordPress to make SEO easy & powerful.
If you're using WordPress (or thinking about using it) - you're off to a good start.
If you add a couple plugins and remember to take a couple actions once you add a new post, your SEO love will go through the roof!
PDF Here: http://www.webmechanix.com/WP-SEO-2013.pdf
My Panda / Penguin Algorithm Recovery Story - Cheers, Tears and JeersMichael Jones
My story / case study of how the Google Panda / Penguin Algorithms affected my websites - hence the title: Cheers, Tears and Jeers
The presentation covers everything from:
- What I was (and im sure everyone else was) was doing around SEO
- What effects the Panda / Penguin Algorithm updates had to my websites
- Everything I implemented to try to recover
- What finally worked
- The results i saw
- Key considerations & Take Aways
Please let me know if you have any questions, what you have tried in the past to recover and perhaps results you have seen by following the process within.
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
SEO is a long-game strategy that, when implemented effectively, allows your business to reap the benefits over time.
Not sure where to begin? Don’t worry, that’s why I'm here.
✅Follow these tips, your site will be ranking #1 on Google in no time
By updating content, you show Google that it is accurate and up-to-date. In this presentation, I have detailed out how to sort content pieces for refreshing.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
6 simple way to improving seo strategy through webmasters toolsINDIAN SEO COMPANY
Most search experts rely on Google Webmaster Tools to analyze the technical aspects of a website. Here are 6 top ways by which you can improve SEO strategy through webmaster tool.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
Learn the basics of SEO & how you can extend WordPress to make SEO easy & powerful.
If you're using WordPress (or thinking about using it) - you're off to a good start.
If you add a couple plugins and remember to take a couple actions once you add a new post, your SEO love will go through the roof!
PDF Here: http://www.webmechanix.com/WP-SEO-2013.pdf
My Panda / Penguin Algorithm Recovery Story - Cheers, Tears and JeersMichael Jones
My story / case study of how the Google Panda / Penguin Algorithms affected my websites - hence the title: Cheers, Tears and Jeers
The presentation covers everything from:
- What I was (and im sure everyone else was) was doing around SEO
- What effects the Panda / Penguin Algorithm updates had to my websites
- Everything I implemented to try to recover
- What finally worked
- The results i saw
- Key considerations & Take Aways
Please let me know if you have any questions, what you have tried in the past to recover and perhaps results you have seen by following the process within.
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressMcBuzz Communications
Presentation Title:
Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress
Presentation Description:
Right out of the box, WordPress makes websites and blogs that are highly optimized for search engines as compared to traditional HTML and content management system (CMS) websites. Learn how, with a little extra time and effort, you can take your WordPress site to the next level of search engine optimization. In this elementary-level presentation, Mark will show you the basics of keyword research and five essential techniques to optimize your WordPress pages and posts for better search engine rankings.
Biography:
Mark was a speaker at the first WordCamp Seattle (2009) and presents regularly to Seattle business groups on search engine optimization and social media marketing. He is the President of Seattle search engine optimization and online marketing firm McBuzz Communications. Mark offers free WordPress tutorials and support on his blog, Business Blogging 101. Find him on Twitter at @mcbuzz
detail study material of seo by web marketing academy digital marketing academy seo in digital marketing web marketing academy in Bangalore link given below
https://www.webmarketingacademy.in/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
15 ideas and frameworks on the art of storytelling
SEO in an Hour for WordPress - WP SEO Hub
1.
2. Who am I?
- 10 years of experience in search engine optimization.
- Big fan of WordPress! New to the community. Feedback welcomed.
- Partner of webShine, a search engine marketing agency.
- Co-founder of WP SEO Hub, a platform for do-it-yourself SEO.
- Mom, wife, skier, hiker, mountain biker.
3. Format
Two 45 minute segments with a 10 minute break.
Initial overview, then hands on workshop with 10 step process.
Opportunity to ask questions with each step.
Also, available at the WP SEO Hub booth this afternoon and tomorrow
morning.
4. Anatomy of a Search Engine Results Page
Let’s explore the search engine results page for searches related to
travel to Fort Worth for WordCamp.
- Fort Worth Lodging: Paid search ads via Google AdWords. Maps
results. Then organic.
- Tortaco Meson Mezcal: Two local listings. Then organic.
- Fort Worth Weather: Instant answer.
5. SEO + Expectations
If it’s your own website or you are doing SEO for your customer,
start by setting expectations and goals.
- Brand New Website: Indexed and ranking #1 for the brand.
- Website Transition: Preserve rankings and maintain organic
traffic.
- Established Brand: Visibility and traffic increases.
Are the keywords of interest reasonable? Desired timeline for
results?
6. How Do Search Engines Work?
1. Crawl and index web pages.
1. Provide ranked results.
Goal - Relevancy!
7. Pillars of SEO Success
1. Technical SEO - Search engines must be able to find and
index site.
2. On-Site Optimization - Page titles, meta descriptions, H1, H2,
alt tags.
3. Content - Great, unique, quality.
4. Off-Site SEO - Links, reviews, social.
8. When to think about SEO?
During design + development. If traffic from the search engines is
important, then think about it ahead of time.
More often than not, it’s an afterthought. Similar to building a house.
Easier to include plumbing while building it, but you can go back in sure
things up.
Primary elements to think about are content and structure. Web pages
rank in the search results, not websites.
10. Step 1 - Keyword Research
What: Words and phrases entered into a search query box.
Why: Estimate volume to ensure we optimize a website around the
right keywords.
How: First, brainstorm. Make a list. Use Google Search Suggest. Then,
use keyword research tools:
- Google AdWords Keyword Planner
- Moz Keyword Explorer
- WP SEO Hub Keyword Research
11. Step 2 - Install WordPress Plugin for SEO
What: We like Yoast SEO. All in One SEO plugin is also great.
Why: SEO functionality.
How: Install and then the real work is in configuring the plugin.
12. Step 3 - Sign Up for Google Analytics
What: Google Analytics is a free web analytics platform from Google.
Why: Track performance.
How: Sign up for a Google Analytics account. Install code on website.
13. Step 4 - Search Engine Verification
What: Verify website with Google Search Console & Bing Webmaster Tools.
Why: Communication channel with search engines.
How: Prove relationship with website via meta tag or verification file.
14. Step 5 - XML Sitemap
What: A list of all pages, post and content you would like the search
engines to index.
Why: To clearly communicate with the search engines.
How: Configuration of SEO plugin. Then, submit sitemap to Google
Search Console and Bing Webmaster Tools.
15. Step 6 - Robots.txt
What: A file the search engine robots check before crawling a website.
Why: To provide crawler instructions.
How: Make sure Settings > Reading has the checkbox to prevent search
engine crawlers from reaching the website set off. Then, add any
custom directions via SEO plugin or FTP. Keep it simple and clean.
16. Step 7 - Page Titles & Meta Descriptions
What: HTML tags in the header of the page that provide the search
engines with information about the page.
Why: Influences rankings + improves click through rates.
How: Art and science to writing page titles and meta descriptions.
17. Step 8 - Content Review
What: Review website copy and create list of how it can be improved.
Why: Content was and still is king in SEO.
How: Ask yourself questions. If you use Yoast, use the grader.
- Is your content unique?
- Is it easy to find your contact information?
- Do you integrate keywords?
- Do you use H1 and H2 tags?
18. Step 9 - 301 Redirects
What: Redirect users and search engines from one URL to another.
Why: To pass page value and provide a seamless transition from one
website to another. To clean up broken links and improve crawler
experience.
How: Several ways in WordPress:
- Htaccess file > Manual and risky.
- PHP in header> Manual.
- Plugin > Scalable and easy.
19. Step 10 - Local Search
What: Listings in Google Maps, Bing Maps, and beyond.
Why: Customers are looking ― 1 in 3 searches are about a place and 97%
of consumers search for local businesses online.
How: Start with Google Maps. Then distribute your listing information
with a subscription based service:
- Yext
- Moz
- WP SEO Hub
20. Now what?
SEO isn’t a set it and forget it marketing initiative.
- Off Site SEO: Reviews, links, social.
- Content Marketing: Blog. Then blog some more.
- Technical SEO: Add schema markup. Monitor Google Search
Console and Bing Webmaster Tools.
- Coaching: Opinions. Art + science.
- Analyze: Rankings, visits, click through rates, engagement.