We Are Delhi's Most Ranked Institute For Computer And IT Solution. 30k Learner base under extreme latest technology and world class faculty. we Create Immersive Offline and Online Learning Experience from last 7 Years in this Industry. DizitalAdda in not Only Creating Best Skilled Manpower for the nation by offering best suitable and most demand courses through its super LMS Module

2. SEO Professional Avg. Monthly Salary in India
SEO Executive 25K-30K
SEO Analyst 30K-40K
SEO & SEM Specialist 50K-60K
Adwords Specialist 60K-70K
Analytics Expert 70K-85K
Digital Marketing Consultant 85K-90K
SEO Consultant 90K-1.20Lakh
SEO Director 1.50Lakh+

3. Salary in USA

4. What is SEO?
SEO stands for search engine optimization. It's a set of
practices that improve a website's visibility in search
engines. SEO's goal is to increase the quality and quantity
of website traffic from search engines.
Search Engine Optimization:- combination of 2 words:
Search Engine and Optimization

5. What is Search Engine?
A search engine is a software program that helps people find
information on the World Wide Web.
Search engines can return results in the form of:
Websites
Images
Videos
Other online data
Example:- Google, Yahoo, Bing, Start page(Dutch), DuckDuck go,
Yandex, Baidu, Naver(South Korea), Yelp( US-restaurants,
services, and more)

6. What is Optimization?
Optimization refers to the process of making changes to a website or
web page to improve its visibility and ranking in search engine results
pages (SERPs). The ultimate goal of SEO optimization is to enhance a
website's relevance to specific search queries, thus attracting more
organic (non-paid) traffic from search engines.
 ON-page Optimization
 Off-page Optimization
 Technical Optimization
 Content Optimization
 Ux Optimization
 Local SEO

7. Do we Optimize Search engine in SEO?

8. No, we can only optimize our
website or web pages.

9. Importance of Search Engine????

14. Crawler/ Spider searches website and find
relevant information and then store into its
local server. Then Indexer divide it into
different-different categories and store. And
then Ranking algorithm will give you data
according to your search and ranking.

15. Black Hat SEO:-
 Content Optimize -Keyword Stuffing
 Quality Content -Duplicate Content
 Relevant Internal links -Cloaking
 Relevant Strong Backlinks -Hidden Text links
 Sitemaps -Link Spamming
 Technical Aspects -Link Farming
 Better UX.

16.  Optimize HTML file
 Content Optimization
 Keyword Rich Content
 Optimized URLs
 Image Optimization
 Technical Aspects of website

17.  Backlinks
 Domain Authority
 Social Links
 Forum Submission etc.

18.  Web Page Speed/Load time
 Structure of Website
 Sitemap
 Redirect Pages
 Mobile Friendliness
 Robot.txt

19. Google algorithms are the sets of rules that
Google uses to rank websites in search results.
Google's complex system retrieves data from
pages and seeks to understand what searchers
are looking for and rank pages according to
relevance and quality.

20. 1. Panda (Feb 2011):- It was designed to filter out low-
quality websites and web spam. The algorithm aims
to reward high-quality websites and return them to
the top of search results.
2. Penguin (2012):- Google Penguin is an algorithm
update that aims to reduce webspam. Targets to:
Link building, Keyword stuffing, General webspam.

21. 3. Hummingbird (2013):- It works on Keyword Density.
4. RankBrain (2015):- RankBrain is a machine learning algorithm
that Google uses to process search results. It's one of the hundreds of
signals that determine which results appear on a Google search page
and where they are ranked.
5. Page Experience (2021):- The update aims to improve the user
experience by prioritizing pages with quality performance. This
includes fast load times and a stable page.

30. 1. What is Dwell Time?
2. Difference Between Dwell Time and
Bounce Rate?
3. Importance of Dwell time in SEO?

31. What is Dwell Time?

32. What is Bounce Rate?

33. How to Start SEO Project?

34. What is Keyword?
A keyword, or a focus keyword as some
call it, is a word that describes the content
on your page or post best. It’s the search
term that you want to rank for with a
certain page. So when people search for
that keyword or phrase in Google or other
search engines, they should find that page
on your website.

35. Finding Keywords

36. Finding Keywords

37. Short Tail Keywords
General Query
Ex:- Digital Marketing
This word is not enough to tell what user want to search- Courses, Services, agency etc.

38. Long Tail Keywords
More Specific Query
Ex:- Best Digital Marketing Institute in Delhi
Then It shows some specific results.

39. Which one to Select
Short tail Keyword:- Competition is very high.
Long Tail Keyword:- Competition is low.

40. Navigational Keyword

41. Singular Keyword
Plural Keyword
Google consider it as differently.

42. Here user’s intent is
fix, so you can show
your desired/Related
page to convert him
into your buyer.

43. What is the price of Sony TV?
How to cook Egg curry?
This keyword is Good for
Bloggers.

44. Brainstorm Your Mind and
Generate different-different
keywords ideas for you
content page.
LSI (latent
semantic
indexing)
keywords
are words or
phrases that are
conceptually
related to a
target keyword.

45. Brainstorm Your Mind and
Generate different-different
keywords ideas for you
content page.

46. Have you seen any SERP result contains no Search keywords.
What is that meant?
https://www.keysearch.co/tools/lsi-keywords-generator :-
For searching LSI keywords related to particular keywords.
https://rankinggap.com/ :- For finding gap between competitors
websites.

47. https://www.seoreviewtools.com/keyword-density-
checker/
Checking Keyword Density

48. 1. Semrush->Make account-> Keyword Overview
Free account only shows 10 results. But you have to put
your card info to use for 7 days free trial.
2. Google Keyword Planner.
3. Ubersuggest
4. Google trend is used for checking your trend of
keyword. Fresh/Evergreen Keyword.
Keyword Research Tools

49. Put all required keywords
in Excel and then apply
filter according to your
knowledge.
Filter Keywords from list
Selection of Strong Keywords

51. 1. Keyword prominence:- Put Important keyword on top
of the HTML file.
Keyword Density must be around 2-4%.(how many times
you used your keyword on your page).
2. Keyword Proximity:- Put gap in b/w your keywords.
Ex:- Digital marketing services in Delhi
If you want Digital services to increase your marketing
for your business then we're available in Delhi.
Two principles:-

52. Ideal Content Length
Page Content
Around 300-350
words

53. Ideal Content Length
Blog Post
At list 750
words

54. 1. Smallseotools.com
2. Copyscape.com
3. siteliner.com
Important links

55. Business Type:- Offline/Online
Product Type:- Digital Marketing Training
Location:- Delhi
Website:- www.Dizitaladda.com
Project work:-

56. - Title tag
- Meta Description
- Meta Keywords
- URL Optimization
- Heading Tags
- Internal links and External
links
- Anchor Text Optimization
- Keyword Density
- Plagiarism
- Grammar
- Compression
- Alt Text/ ATT.
- Title
- Keyword Cannibalism
- Technical SEO.
Checklist of On-page SEO:-

57. How a proper Url Structure Should like:
- Include Primary Keyword
- Should contain hyphen (-) instead of underscore (_) and
other signs.
- It should be short and Precise
- Lower case letters.- Avoid use of articles- 'A', 'An', 'The'
or 'to', 'in',' from', only use main keywords.
- All these thing change in permalinks or slug into
WordPress website of particular page.
Url optimization:-

58. Url optimization:-

59. 1. Include Primary Keyword
2. Include Brand Name
3. Do not do keyword stuffing
4. Avoid Keyword Cannibalization:- Har page ke liye alag alag title
keyword put kare. same title 2 se jada page pe nahi dena h.
5. be creative:- put some offer to make cachie title.
6. Avoid Longer title:- www.totheweb.com for checking length of
title. title pixel must be less than 580 px, (60-65 character).
All in one SEO plugin for WordPress website SEO (Yoast plugin-
paid).
Title Tag:-

60. Title Tag:-

61. Jo SERP pe main title ke niche
lines aati hai wo hota hai Meta
Description. so, we can use
here our secondary keyword in
cachie format.
www.totheweb.com
Meta Description:-

62. Put H1, H2, H3...H6 in your page.
must put main heading in h1 and rest in sequence.
Do not break the sequence. We can use h1 only one
time on one page.
SEO Heading tag optimize:-

63. Kisi bhi web page pe jo blue clickable word hota
hai.
SEO Anchor Text:-

64. How to Control Keyword Density:-
www.smallseotools.com->Search Keyword Density
Keyword Density

66. Image Compression
Recommended
Size of your
web page
image- below
100KB.

67. Redirect your traffic on other web pages to increase
your website traffic and ranking.
Internal & External Links:-

68. Copy unauthorized content and upload on your
page with your name.
www.smallseotools.com/plagiarism-checker- to
check duplicate content on your page.
- Can we say, “Duplicate and Plagiarism content are
same?”
Content Plagiarism:-

69. Technical SEO

70. Technical SEO
Checklist of
Technical
SEO

71. Sitemap are of 2 Types:-
1. XML- For google crawler
2. HTML- for users.
www.xml-sitemaps.com for creating sitemap online.
Yoast plugin used to create sitemap for WordPress
website.
Simple sitemap by David gwyer plugin to create html
sitemap.
Sitemap

72. Robot.txt

73. Robot.txt
Introduction :
A Robots.txt files tells search engine’s where they can and where they
cant go on your site.
Why ?
1. Search Spider Arrives at a website with a pre-determined
“allowance” for how many pages it will crawl.(or how much
time/resources it will spend. Based on site’s
Authority/size/reputation.
2. Some times you don’t want certain pages to be crawled & indexed
due to some certain reasons.

74. Robot.txt
User-agent: *
Disallow: /services
Disallow: /Exam
Disallow: /LMS
Allow: /Services/Digital-Marketing
How to Check Robots.txt Files of any websites
Example 1 : www.facebook.com/robots.txt.
Example 2 : www.shoutmeloud/robots.txt.
Example 3 : www.dizitaladda.com/robots.txt
Steps to apply Robots.txt file on website:
Login to your website cPanel-> File Manager ->
Public.html file -> Now upload here your Robots.txt file
from your PC.

75. Robot.txt
1
2
3

76. Canonical Tag
<link rel="canonical" href="link“ />
A canonical tag, also
known as a canonical link
or "rel canonical," is a tag
in the source code of a
page that indicates to
search engines that a
master copy of the page
exists. Canonical tags are
used in SEO to help
search engines index the
correct URL and avoid
duplicate content.

78. www.brokenlinkcheck.com

79. URL Redirection

80. URL Redirection
www.jobong.com

81. URL Redirection
For WordPress
1
2
3
4

82. Schema Markup

83. Schema Markup

84. Schema Markup

85. Open Graph

86. Twitter Card

87. How to Check Website Speed?

88. Decrease Page Load Time

89. Off-Page SEO

90. Off-Page SEO

91. Off-Page SEO
IMPORTANCE OF BACKLINKS

92. Off-Page SEO

93. Off-Page SEO
Do Domain Authority
Matter in SEO?

94. Off-Page SEO

95. Off-Page SEO
Domain or Page Authority is
Developed by moz.com

96. Off-Page SEO
www.moz.com
Moz crome extension to
check DA/PA on SERP page.

97. Link Building
Search Engine Submission

98. Link Building
Free Classified Submission

99. Link Building
Image Submission

100. Link Building
Image Submission

101. Link Building
PDF/PPT Submission

102. Link Building

103. Link Building

104. Link Building
Forum Posting

105. Link Building
Guest Posting

106. Link Building
Press Release Submission

107. Link Building
InfoGraphic Submission
Pinterest
Visual.ly
Reddit.com
Flickr.com
Slideshare.net
Instagram

108. Link Building
Video Submission
YouTube
Vimeo.com
Scoop.it
Instagram
Facebook

109. Link Building
Q & A - Submission
Quora.com
Linkedin.com
Answers.com
Ask.com
Article Submission

110. Link Building
Status

111. Link Building

112. Some Tool Suggestion
Some Tool Suggestion
1. www.blogginggos.com