1. Colour Schemes–The colour scheme used on Kanye West’s album Graduation
is extremely bright and vibrant, which provides an effective contrast to his
previous albums. This bright colour scheme has primarily been created
through the vibrant pink and orange background, which provides an effective
contrast to the white text used.
Typography design- the text used in the digipak is
sans serif. The typography design is kept consistent
on all components of the digipak. On the disk itself
and the album cover the album and artist name have
the same design, this creates a consistent house style
and makes it recognisable by the consumers.
Rule of thirds- On the album cover, the bear cartoon
is positioned in the top left corner, which is the main
focal point, meaning the rule of thirds has been
effectively applied. This has been done to attract the
consumer’s attention to the product.
Position of text – On the front cover, the
album title and artist name is positioned at
the top right, making I one of the first things
consumers will see. This is effective as it
makes the album easily recognisable.
Imagery- The imagery used on the digipak
for Kanye West’s album is quite unusual.
There are no photographs being used,
instead it is just animation and cartoon.

2. Colour schemes - In Biggie Smalls digipak greatest hits the colour scheme is
red, black and white and is affective as it’s clear to see and read and gives
more focus to the two large images and one smaller image we see on the
digipak. The colour scheme works well with his music style as he was a
rapper and wouldn’t have cared much for what his album looked like.
Typography design – The text is sans serif as
it is simple to read. With it being red text of a
white background it is clear to read and see.
The use of capital letter on the masthead is
also effective as it clear what the albums
called. All the song names are in capital
letters and in a red font, it makes it easy to
see what the songs are called.
Photographic lighting -
Position of text- On the front cover the text it is
positioned on the top of the cover and states ‘greatest
hits’ in bold capital letters. This is clear to see and easy
for a viewer to read the name of the album it also makes
the image of biggie more important and makes it stand
out more. On the back cover the text is positioned in an
unusual way with it curving round an image of a young
boy. It is positioned centrally but with the curving gives
an affective back cover. The text curves round the edge
of the disk making you focus on the image again.
Imagery-There are three images on this
digipak with two being the same image but
one being in black and white. On the front
cover the first image is displayed

3. Colour scheme – The colour scheme in
Drake digipak is mostly black and gold,
this gives a classic look to the album and
makes it look upper class. The type of
music on the album goes along with the
colour scheme aswell.
Rule of thirds – The rule of thirds in Drake’s digipak is
successfully applied to the work. On the back cover the
albums song list is positioned well in the middle of the
back cover. On the disk itself the writing is positioned
at the bottom and the rule of thirds is used well again.
On the front cover the writing is in the left hand corner
and makes the picture look more important and with it
being drake on the front many people will know it’s his
album without the need for a big cover.
Typography design - the font of the text used in
Drake’s digipak makes the album look classy and
upmarket as it is in gold and is not a simple plain
font on the cover. However on the back cover the
font is a lot simpler as it is what a viewer reads
when looking for a song on the back they may like.
Position of text- The position of the text in
this digipak is affective. On the back cover it
is central and spacious. This makes it easy for
viewers to see what songs are on the album.
On the disk the text is on the bottom. It is
positioned well as it is clear to see and easy
to read. On the front cover the text is smaller
and in the left hand corner it makes the
image look more important but is still clear
and visible for viewers to see the album
name.
Photographic lighting – The lighting used for
the imagery on the front cover is low key
lighting, which
Imagery – The only picture on the digipak is
on the front cover. The picture covers a large
area of the cover and shows a picture of drake
looking with what looks like expensive
clothing and belongings. There isn’t really a
position for the picture as it takes up near
enough the whole cover.