Ross Biggam - Online and on-demand services as means of generating revenue growth as a complementary service

Online and on Demand Services as a Means of Generating Revenue Growth as a Complementary Service Kyiv, 15 September 2011

What does Pop Idol have to do with Brussels??? 4

EU Priorities for 2012 ? ,[object Object],[object Object],[object Object],5

Overview of Commercial TV Markets Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6

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Challenges Facing Commercial Broadcasters Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8

[object Object],[object Object],[object Object],[object Object],[object Object],Would we invent television today? 9

(1) We are not the music industry or the newspapers – rather than a “Napster” or a “Craigslist”, the structural challenges facing broadcasters are long-term: 12 ,[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to respond? 14

Main Characteristics of Online and On-demand Services : brand extension, or a revolution? ,[object Object],15

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Conclusions ,[object Object],[object Object],[object Object],[object Object],21

Thank you! Questions? Contact: ACT Association of Commercial Television in Europe Rue Joseph II, 9-13, BE - 1000 Brussels Tel: + 32 2 736 00 52 - Fax: + 32 2 735 41 72 www.acte.be Ross Biggam Director General [email_address]

Ross Biggam - Online and on-demand services as means of generating revenue growth as a complementary service

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Ross Biggam - Online and on-demand services as means of generating revenue growth as a complementary service