Sony M6 Co-Production
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M6 is a French multimedia group established in 1987 that achieves high audience levels across its family of television channels. It strives to promote its content across multiple broadcasting platforms and offers a broad range of multimedia products and services supported by its diversification activities and strong audiovisual brands. With the digital revolution, M6 is now heavily involved in new technologies like mobile and internet while retaining its positions in press, cinema, and video. It has free-to-air television channels, produces films, and operates digital channels and internet properties. M6 also engages in diversification activities and exploits its audiovisual rights through products, licenses, and services.
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Sony M6 Co-Production
- 1. Sony-M6 Partnership Proposal Brittney Edwards Elijah Odundo Razan Toumani
- 2. Overview
- 3. M6: A Multi-media Group Established in 1987. In the television market, the Group achieves high audience levels due to its family of channels They strive to promote the Group’s content to viewers on as many broadcasting platforms as possible. It offers a broad range of multimedia products and services supported by its diversification activities & strong audiovisual brands and products With the “digital revolution”, M6 is now heavily involved in new technologies such as mobile phones and the internet, while at the same time retaining its positions in its press, cinema and video businesses.
- 4. Group audiences Free-to-Air. Films. Digital channel. internet
- 5. Free-to-air Combining creativity and enthusiasm to make a TV channel that informs and entertains everyone. This is what M6 has been doing over the past 20 years, with strength and conviction and “making a point of being different”.
- 6. Films Among its new investments, M6 helps young talents by supporting three actors turned directors: Jean- Paul Rouve and Eric & Ramzy. M6 Films co-produced high-profile movies such as La vie de Jacques Mesrine, public enemy n°1 and the sequel to OSS 117: OSS 117 – Rio ne répond plus.
- 7. Digital channels W9 was the DTT leader in 2007 and registered the strongest year on-year nationwide growth rate of all TV channels, posting 1,3% in December 2007 on 4 y.o. and over*. Paris Première became the most-watched digital channel by 4 year old + and upper middle class individuals in its competitive environment (news, culture and discovery channels). Téva achieved a historic audience high on its core target (+37% audience of under 50 year old housewives) and housewives with children (+32%)**. Série Club experienced the strongest audience share growth (+173%) among the under 50 year old housewives of all channels of the MediaCabSat package**.
- 8. Internet With traffic up 4%, the Group’s websites totalled nearly 5.5 millions unique visitors*. The m6mobile.fr website grew by 884% compared to December 2006 with more than 561,000 unique visitors.
- 9. Diversification & audiovisual rights Otherwise Consume television Capitalize on the expertise
- 10. Otherwise Consume Television M6 Group is a pioneer and to offer viewers and Internet users (PC and IPTV) video experience unique. Content digitization and the development of Internet has opened a new mode of consumption of the image: unserializing. The Group has deployed an innovative catch-up TV, with a bouquet of four complementary services based on economic models free (financing through advertising) or paid (subscription / act): M6 Replay, Replay W9, M6 Bonus M6 and VOD.
- 11. Capitalize On The Expertise Initiated very early in the history of the Group's strategy is diversification, by capitalizing on the brand and synergies, to: Strengthen the core business, Develop new sources of growth, Seize new development opportunities and create new active Diversify income sources and reduce dependence on the advertising market.
- 12. Model Balanced Development The four pillars of the strategy involved are: Ventadis (Distance Selling), M6 Web (interactive, thematic portals, Mobile M6), M6 Interactions (licenses and derivatives), the Football Club des Girondins de Bordeaux (FCGB)
- 13. Founded in 1946 Key Holdings Sony Pictures Sony Pictures Televistion Sony Music Sony Digital Photography Play Station
- 14. Advertising and Marketing strategy Sony picture distribute approximately 60 programs worldwide, spanning all formats and genres; Sony has been successful in doing so by two main things: first Sony has both domestic and international production capabilities, and creates local programming in thirteen languages worldwide. Second: because of: good marketing and advertising strategies, right planning, Market analysis made by a well- known experts in this domain.
- 15. PRODUCTS & LICENSES M6 Cinema. Interactions. Permits. Services
- 16. M6 Interactions M6 Interactions values the brands of the antenna in the form of products and licenses. Publications, games, music, shows, press and publishing are all areas where the antenna creates and markets products that are an extension of content and programs M6 Group. link: http://www.m6bonus.fr/
- 17. Permits M6 Interactions has developed under the label M6 Licenses, marketing or management of licenses and brands under the form of promotional and merchandising.
- 18. M6: A unique video services M6 Replay : See and review other M6 Now leader of the catch-up TV in France, the platform M6 Replay has imposed the term "Replay" and user experience as the industry standard. M6 Bonus : Best moments and scenes of the antenna Service M6 Bonus features exclusive videos of new programs and behind the scenes of the antenna (interviews, making of, bloopers...). M6 VOD : The Best of Series M6 M6VOD comprehensive free services financed by advertising with a pay offer. with the ability to watch on your TV in HD, multilingual and unlimited, the best sets of M6. Two monthly subscriptions are available: Series Pass and VIP Pass Series. Thematic Portals : Deco.fr * has become the leading sites on the world of home (3 million unique visitors *).
- 20. Pan Am Posters Website Creative briefs The marketing support strategy will be based on the special environment of the movie. Passion, jealousy and espionage... They do it all – and they do it at 30,000 feet. The style of the 1960s, the energy and excitement of the Jet Age and a drama full of sexy entanglements deliciously mesh in this thrilling and highly- original new series.
- 21. In this modern world, air travel represents the height of luxury and Pan Am is the biggest name in the business. The planes are glamorous, the pilots are rock stars and the stewardesses are the most desirable women in the world. Not only are these flyboys and girls young and good looking, but to represent Pan Am they also have to be educated, cultured and refined. Because of this special environment which is full of genuine luxury details which take us back to the 60s. The show is expected to be attractive for many well established brands. such as health and beauty, home décor and fashion merchandise. Pan AM is genuine, original, strong brand, and successful business… So people will think that the sponsoring or advertising companies are the same.. (Mixing brands)
- 23. Unforgettable CBS announced that it is among the five America’s Most Watched Network Adds Website page Conference, Radio, and TV slogans Facebook and twitter page Ads through Facebook and webpages.. Promotional package series that reinforced the ad campaign .previous | next Journal Campaign Promotional Items
- 25. Charlie's Angels The program is very relevant for the European market because Charlie's Angels was one of the main hit series of the seventies in U k. It's a bit of fun really but the film is just right for Nokia because there's a strong style element and they've introduced a lot of technology and made it very contemporary. So the same can happen with the French cellphones company, such like “Al-catel” or “Sony Ericson” which could be interested in sponsoring this program. For the French cellphone company Sony may feature clips of the Angels using the phone.
- 26. A TV, press, and web advertising campaign. Sony picture obviously wanted to stay away from the iconic Charlie's Angels to create something new for the re-imagined TV show, our company opted a special look of the angels that could attract any number of fashion, hair care or beauty products companies , which are so many in France to advertise in the program. We can oversee a French website includes the aired episodes, data and the story of each coming episode. Providing episodes trailers . Street Posters
- 29. The Glee project Sony can oversee a very good marketing campaign for the glee project. Pre, and after airing, plan. Pre- airing plan: Providing M6 with ads introduce people to the program. And encourage people to participate in the program. Besides adding telephone and link for the companies interested in advertising through the program. The reputation of the program, which was very successful in and outside USA, will help increasing the program popularity in France. These information can be released for news coverage in various mediums (print, radio, TV, online) A press conference: Providing M6 with all the data and information needed for this conference to announce the start of the program. A French website “update information about the programs and a briefs of each episode, rating categories, news, and a bar tool or windows for commercial ads. Posters, trailers, data.
- 31. Thank you for your time.
Editor's Notes
- M6: A multi-media GroupEstablished in 1987 at the same time as the M6 TV network, MétropoleTélévision Group today offers a broad range of multimedia products and services.In the television market, the Group achieves high audience levels due to its family of channels, which draw upon complementary editorial contents and are organised around M6, the second commercial channel on the market. They strive to promote the Group’s content to viewers on as many broadcasting platforms as possible.Supported by its strong audiovisual brands and products, M6 Group has been able to gradually develop a large number of diversification activities, which today account for nearly half of its turnover.With the “digital revolution”, the Group is now heavily involved in new technologies such as mobile phones and the internet, while at the same time retaining its positions in its press, cinema and video businesses.
- M6 is the number 2 French channel among under 50 year olds for the 9th consecutive year, with a 16.4%* market share in this category and 11.5% of 4 year old + individuals.In 2007, M6 was the only channel to record an increase in night-time audience and gained 100,000 viewers compared to the previous year. The channel’s power grew to its historic high: M6 attracted more than 4 million viewers over 142 nights (compared to 132 prime times in 2006) (Source : MédiamétrieMédiamat -January/December 2007).StakesWithin an audiovisual environment undergoing extensive change and in the face of increased competition, M6 continued to implement its development strategy based on a simple idea: “use its difference to bring generations together”, with a premium given to innovation, especially at access prime time.RendezvousM6 plays the diversity card. To inform, entertain and make people dream is in the DNA of the channel’s leading programmes. In each of its fields, the channel has been able to assert its top brands: Capital, Nouvelle Star, Enquête exclusive, D&CO, Zone Interdite, Incroyable Talent, 66 Minutes, Pékin Express…TargetsThe diversity, tone and editorial treatment of its programmes make M6 a powerful generalist channel that appeals to the whole family. M6 is the 2nd generalist channel among under 50 year old viewers*.NewsM6 covers news in all types of formats…From the Six’ and 12.50 newscasts to the66 Minutes, Zone Interditeand Capital investigation documentaries, M6 provides news coverage adapted to what viewers feel like watching and to their needs. M6 created its own tone and style with its news magazines, and the channel produces accessible, direct and uncompromising news.57 prime time nights were dedicated this year to news magazines, all of which recorded growing audience levels: Capital (4.3 million viewers), Zone interdite(4 million viewers), Enquête exclusive (2 million viewers), Secrets d’actualité(2.2 million viewers), 66 Minutes (2.2 million viewers) and T’empêches tout le monde de dormer (1.2 million viewers).Viewers and professionals alike have hailed the quality of the channel’s news policy: Capital and Zone Interditewere thus in the top three most enjoyed programmes*. * IFOP poll carried out on 10 and 11 December 2007 among a panel of Maximiles web users, based on a representative sample of 506 individuals aged 15 or older.Development of internal productionsInternal production companies create programmes in genres and formats ranging from news to entertainment programmes.As regards the news, C Productions produces 6 of the channel’s flagship programmes: Zone interdite, Capital, Secrets d’actualité, Enquête exclusive, 100% foot and 66 Minutes. As for entertainment, Studio 89 and W9 Productions not only produce recurring programmes (Classéconfidentieland Le Morning), but also one-off events (Pékin Express, MichelPolnareff’sexceptional concert)…In 2007, the Group decided to merge its two flow production subsidiaries (Studio 89 and W9 Productions) in order to form Studio 89 Productions, the French leader in this segment.MagazinesWith its lifestyle magazines, M6 remains close to French people’s main interests. The fields in which the channel develops its programmes meet their expectations. What M6 viewers watch, cannot be found elsewhere. Indeed, there is never a dull moment with M6, with D&Co, Change de look!, Nouveau look pour une nouvelle vie, Chef la recette!, Super Nanny or E=M6. M6 initiates and supports change with shows like Rechercheappartementoumaisonand L’amourestdans le pré.EntertainmentEntertainment is an integral part of the channel’s success: discovering new talents with reality game-show Nouvelle Star, human adventure at the ends of the earth with Pékin Express, or the discovery of ever more incredible talents with Incroyable Talent.Revealing talentEvery year, more than 25,000 candidates try their luck at the most innovative competition, Nouvelle Star. After the discovery of Amel Bent and Christophe Willem, the show has become cult viewing and crowned JulienDoré as the 2007 “Nouvelle Star”. Due to his charisma and talent, the adventure lived by this outstanding candidate fascinated an average of 4.6 million viewers over 16 weeks.Another talent research programme also gripped viewers: Incroyable talent. 5.5 million people watched when Season 2’s overall winner was revealed.Setting off in search of adventureSetting off to discover a new environment, the 2nd season of adventure game-show Pékin Express led 10 teams of two people each on the roads from Beijing to Bombay.This initiation journey attracted 4 million viewers.French dramaThrough its French drama, M6 asserts its demanding and original creativity.The series Les Bleus premiers pas dans la police, a police comedy, attracted an average 3.3 million viewers. This drama was hailed by critics and was awarded the prize for best Prime time series at the most recent la Rochelle TV drama festival and was rewarded for its contribution to drama renewal at the Prix du producteurfrançais de télévision (French TV producers’ awards).Another original drama, Merci les enfantsvontbien!, was awarded the best Made-for-TV Film award at the La Rochelle TV drama festival.The 8-episode serial thriller Suspectes, chaque femme a un secret attracted 3.9 million viewers around Ingrid Chauvin. The original mini-series La légende des 3 clefs attracted 3.3 million viewers.New station identificationFor its 20th anniversary, M6 adopted a new, more sophisticated visual identification. The channel remains playful but also became more realistic. Particular attention was paid to lighting, reflection effects, textures and 3D, with a simple and visually light result. The brand was put back at the core with a logo which did not change but adopted new shapes.Within a show-business and pleasing environment, the channel’s image takes on its true significance and adapts to high definition and to the widescreen format.
- Within the context of a decline in cinema-going in France (down 23% for French films compared to 2006), films co-produced by M6 Films totalled 3.4 million box office sale for the year’s releases, including Contre-Enquête, by Franck Mancuso with Jean Dujardin and Cesoir je dors chez toiwith Jean-Paul Rouve and KadMerad.
- The e-commerce / distance-selling division recorded highly satisfactory results in December 2007:- Mistergooddeal.com totalled 2.6 million unique visitors (+4%),- M6Boutique.fr increased its traffic by 89% with 610,000 unique visitors.M6 Web’s audience share (excluding HSS subsidiary and Mistergooddeal) improved with more than 1.2 billion pages** displayed (+62% from 2006) and more than 116 million visits**(+32% from 2006).*U nique Visitors: Source Nielsen/NetRatings**Visits and Pages Viewed: Source CybereSta 5,5 million unique visitors for the Group’s websites.(*Source : MédiamétrieMédiamat - January/December 2007)W9 jumped from 0,5% 2007 national audience share in November December 2006 to 1,3% inDecember 2007 M6 Web’s audience share (excluding HSS subsidiary and Mistergooddeal) improved with more than 1.2 billion pages** displayed (+62% from 2006) and more than 116 million visits** (+32% from 2006).(Source: *U nique Visitors: Source Nielsen/NetRatings**Visits and Pages Viewed: Source CybereSta)
- therwise consume televisioncontent digitization and the development of Internet has opened a new mode of consumption of the image: unserializing. Demonstrating its ability to adapt and support these new uses consumer deferred programs to card, the Group has deployed an innovative catch-up TV, with a bouquet of four complementary services based on economic models free (fi nancing through advertising) or paid (subscription / act): M6 Replay, Replay W9, M6 Bonus M6 and VOD. M6 Group is a pioneer and to offer viewers and Internet users (PC and IPTV) video experience unique.Capitalize on the expertiseInitiated very early in the history of the Group's strategy is diversification, by capitalizing on the brand and synergies, to:strengthen the core business,develop new sources of growth,seize new development opportunities and create new activediversify income sources and reduce dependence on the advertising market.Ventadis (Distance Selling), M6 Web (interactive, thematic portals, Mobile M6), M6 Interactions (licenses and derivatives), the Football Club des Girondins de Bordeaux (FCGB) are the four pillars of the strategy involved in a model balanced development.
- Through M6 Interactions, the Group is engaged in the production and co-operation of artists from New Star and beyond. M6 Entertainments: Publications, games, media and publishing; the flagship of the antenna, and favorite cartoon characters for children, are available through many carriers:■ collections broadcast booth, ■ board games and interactive games, ■ works published under the label M6 Editions as a dinner almost perfect ■ magazine release, with the release of Fan 2 and Hit Machine Girl .A beautiful story for Groupe M6 is a story to which everyone can identify with but also that one can decline and develop for a wide audience. This concept is, in this sense exemplary.M6 Video: With a catalog of over 800 titles published under the label M6 Video, the activity of broadcasting rights is a major player in the market for video distribution, present in all sales channels, traditional networks kiosks.
- Through M6 Interactions, the Group is engaged in the production and co-operation of artists from New Star and beyond. M6 Entertainments: Publications, games, media and publishing; the flagship of the antenna, and favorite cartoon characters for children, are available through many carriers:■ collections broadcast booth, ■ board games and interactive games, ■ works published under the label M6 Editions as a dinner almost perfect ■ magazine release, with the release of Fan 2 and Hit Machine Girl .A beautiful story for Groupe M6 is a story to which everyone can identify with but also that one can decline and develop for a wide audience. This concept is, in this sense exemplary.M6 Video: With a catalog of over 800 titles published under the label M6 Video, the activity of broadcasting rights is a major player in the market for video distribution, present in all sales channels, traditional networks kiosks.
- M6 Replay allows users to watch free one hour after broadcast and for 7 to 15 days, the entire program of M6 (excluding movies, sports and some series). Free for users, the service is funded by a range of premium advertising popular with advertisers. W9 Replay : service catch-up TV W9 Following in the footsteps of M6 Replay, W9 now has its own catch-up service available on computers and IPTV. With over 11,000 video content rich permanently and freely available, M6 Bonus is based on the ad formats that have the efficiency of M6 Replay.