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The Real World February

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The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.

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The Real World February

  1. 1. 04/02/2016 The Real World February 2016
  2. 2. The Posters Laptops Tablets Duty Free / Retail Media & Assets Owned OOH (e.g. buildings or jet bridges) Networked Video ScreensContent Physical Experiences (sampling) Experiential Stands / Zones Platforms Apps & Games Commerce & Coupons Mobile etc Data Technology Ads People & Places Services / Utilities (e.g. wifi) Out-of-Home ecosystem
  3. 3. Understanding The Connected Consumer
  4. 4. OCS Constantly consumer- centric Constantly consumer- centric
  5. 5. OCS in Numbers 6,765 Total sample in UK 7th Version Release Date Feb 2015 100,000+ Global respondents 30 Countries OCS is run in 250 Brands now included on the survey 41 Number of OOH formats analysed within OCS %
  6. 6. TouchPoints
  7. 7. Did you know… TouchPoints Of those who drive or use a car for transport, the average time spent driving per week is 7 hours Source: Touchpoints 6
  8. 8. Did you know… OCS 32% of consumers would rather go to a high street than order goods online.
  9. 9. JCDecaux Connected
  10. 10. Clear Channel Tribes
  11. 11. Clear Channel Ngen
  12. 12. Exterion Insight Tools
  13. 13. Exterion Media work.shop.play
  14. 14. Our own research suite Primesight Primemobile Our unique market research technique, including the Primemobile Live Portal Prime Design Creative analysis tool EPOS Data (Measures sales uplift in convenience stores)
  15. 15. Data Driven Targeting
  16. 16. A pioneering new travel survey
  17. 17. Measuring audiences whilst OOH
  18. 18. Revolutionising the way we plan OOH
  19. 19. We Live in a Convergent World
  20. 20. Driven by technology and consumer expectation… 1.1bn Connected Things will be used by smart cities in 2015 370 contactless transactions are made every minute in the UK 70% of mobile searches lead to online action within an hour. 87% of millennials always have their smartphone at their side, day and night. Almost 90%of tablet users who visit e-commerce sites do so via an iPad.
  21. 21. It’s a convergent World… Gateway to Mobile content Networked OOH: Real Time Experiential OOH Owned OOH Interactive interfaces Live video streaming
  22. 22. Index of tweets vs. the norm in proximity to posters in Nottingham Data-led planning
  23. 23. Data-led planning
  24. 24. Data-led planning
  25. 25. Improved targeting through mobile data TRIPLED THE EFFECT of OOH media in terms of: • Ad Awareness • Purchase Consideration • Online Searches
  26. 26. Data-led planning
  27. 27. The Out-of-Home Marketplace
  28. 28. 1999-2014 Media Revenue Media Revenue Growth Source: Aegis Media & WARC 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Internet Outdoor Cinema Radio TV Magazines Newspapers Media Year Annualtotalmediaspendin£m
  29. 29. £0.0 £50.0 £100.0 £150.0 £200.0 £250.0 £300.0 £350.0 Q1 Q2 Q3 Q4 2012 2013 2014 2015 Media Revenue 2015 (Jan-Sep) Source: OMC / ** 2015 Q1 data is Posterscope estimate +6%** -3.6% 5.2%£m
  30. 30. UK Digital OOH Revenue 0 50 100 150 200 250 300 350 400 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: OMC/Posterscope estimates 3.8% of OOH spend 27% of OOH spend Forecast
  31. 31. The top OOH spending categories: January – December 2015 Top 10 Categories Entertainment and leisure Cosmetics & Personal care Telecoms Motors Finance Travel & Transport Drink Media Govt, social, political £150.7m 8.3% £101.9m 4.0% £72.5m 3.8% £69.2m -3.8% £67.6m 25.5% £27.9m -11.7% £25.0 -9.9% £41.0m 15.1% £49.8m 0.8% £54.8m 21.8% Food Total market £800.3m (+6.3%)
  32. 32. The top OOH spending categories: December2015 Top 10 Categories Entertainment and leisure Retail Cosmetics and personal care Computers Telecoms Drink Finance Motors £8.5m -44.49% £8.0m 5.03% £3.4m 127.58% £3.2m -26.9% £2.4m -28.90% £6.0m 2.97% £2.6m -8.26% £4.5m -11.19% £6.1 42.03% £7.0 -29.29% Food Total market £63.9m (-11.6%) Travel and Transport
  33. 33. The top OOH spending advertisers: January – December2015 Who’s Spending? £37.7m 31.2% £15.6m 24.7% £15.1m 23.6% £14.7m 151.8% £12.9m 47.2% £9.6m 7.7% £10.6m 95.8% £11.3m 9.3% £11.5m 5.8% £12.4m 4.1%
  34. 34. The top OOH spending advertisers: December 2015 Who’s Spending? £2.1m -2.9% £1.9m 149.9% £1.8m 82.3% £1.7m -14.1% £1.6m 45.6% £1.1m -44.93% £1.2m 139.2% £1.5m 2713% £1.5m 0.0% £1.5m 296.8% £1.3m -14.01%
  35. 35. Spend by OOH format: January – December2015 Spend Trends- Roadside £125.5m 45.3% Large Digital6s £262.4m -6..3% 48s £101.2m 10.2% 96s £32.1m 1.6% Specials £12.8m 3.4%
  36. 36. Spend by OOH format: January – December 2015 Spend Trends- Transport £99.4m 17.1% £55.8m 8.8% £49.6m 0.45% £49.7m -6.6%
  37. 37. Consolidated Market Place 35% 17% 23% 12% 8% 5% 2016 Est. Market share based on revenue OTHERS
  38. 38. In the UK JCDecaux provides opportunities on multiple formats across roadside, rail, retail, airports and the experiential landscape. Nationwide across environments in all the key cities across the UK. Roadside: Continued investment in digital across the country. Key new digital locations include The Salford Arch and first ever 84” D6’s in Edinburgh. Rail: Digital expansion continues across D6 and Transvision networks Retail: M-Vision expansion to further premium malls, and portfolio moves towards 100% digital with D6 development. Continued digital investment at Tesco Airport: Ongoing development in digital inventory at major UK airports. New iVision screens and increasing focus on dynamic content and live updates Experiential: JCDecaux Live is expanding the multi- environment portfolio further Connected Commuter and Connected Consumer, Power of Big ‘3’ from JCDecaux Insight. ‘Business Traveller 2’ Insight, Audience Typology, Luxury & Motors category presentations and Perceived Value Research from JCDecaux Airport. JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon when Jean-Claude Decaux installed the first advertising bus shelter. This local outdoor company is now a global media owner. Reporting €2.813 billion in revenue in 2014, JCDecaux is present in more than 70 countries worldwide and is market- leader in the UK. JCDecaux has recently been awarded the £500m TfL Street Furniture contract across a period of eight years. jcdecaux.co.uk About JCDecaux Key Areas For Investment Key Formats Geography Proprietary Research + Media where it matters
  39. 39. Nationwide across environments in key cities across the UK Ngen Our community of young, social and connected people gives us deep and rich insight and allows for on-going engagement for Clear Channel and clients. In 2016 our we’ll be asking our Ngen’s to explore our various advertising environments, so expect a wealth of insight on how their thoughts, habits, behaviours and moods change with each differing advertising situation. . . About Clear Channel Key Areas For Investment Key Formats Geography Proprietary Research + clearchannel.co.uk Clear Channel UK is part of Clear Channel Outdoor (CCO). Clear Channel Outdoor is one of the world’s largest outdoor advertising companies with a portfolio of solutions that reaches 600 million people in over 40 countries across Asia, Australia, New Zealand, Europe, Latin America and North America. Adshel, Adshel Live, Storm, Wrap, Billboards, Malls, Supermarkets, Socialite Adshel Live national roll-out With 300 already in the ground, we are in the process of rolling out 600 Adshel Live units, a network of digital and beacon enabled screens. Situated in premium locations, in over 30 towns and cities across the UK, they give brands the opportunity to engage with audiences using dynamic, interactive and real-time advertising creative. Storm expansion In 2016 we will continue our portfolio expansion across the UK’s top 10 cities, building on the seven new sites we delivered in 2015, which included the digitisation of the iconic Storm Cromination. Storm are now London’s number 1 super premium portfolio in terms of scale, footprint, audience and quality, always delivering Fame on Demand.
  40. 40. Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail Formats include, 96s, 48s, 16s, 6s, 4s, LEP’s, TCPs, DEPs, LCDs, XTP’s, T-sides, Streetliners, Bus interiors, etc.) National with a dominant presence in London Increasing digital offering across Rail & London Underground Illuminated New Bus For London Performance 48 sheets National Rail Expansion of retail offering Birmingham Express Roadside digital work.shop.play and All eyes on London Previously part of American-based CBS Corporation, CBS Outdoor International was sold in the Autumn of 2013 to LA-based Platinum Equity and rebranded to Exterion Media in January 2014. Exterion are currently involved in pitching for the TfL pitch which combine the ad sales for the Underground, the Overground, the Tramlink, the Docklands Light Railway (DLR), Victoria Coach Station and Crossrail, when it launches. About Exterion Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + http://www.exterionmedia.co.uk/
  41. 41. Roadside,Digital ‘Network’ cinema, Glasgow subway National coverage with sites in all major cities across the UK and Glasgow Underground Primesight has heavily invested in Digital by creating the first national roadside digital ‘Network’ of 48 sheets. It continues to expand as sites are rolled out across the country. Primemobile, Primedesign,, EPOS, Brain Works, Geofencing. Primesight has also recently innovated ‘Primemobile live’ – a real time marketing performance dashboard that allows you to view campaign progress in the moment Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK- based business which has a market share of 8% in 2014/15. primesight.co.uk About Primesight Key Areas For Investment Key Formats Geography Proprietary Research + Results are our culture
  42. 42. 61 screens & displays across 42 locations in 9 cities. Large-format digital, iconic landmark and super-premium banner locations including The IMAX. Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds, Bristol and Glasgow , , , , , and . Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality. Ocean’s strategy of developing iconic digital land premium formats, is mirrored by its acquisition strategy. Areas of investment include… The Grid Ocean Labs Regional site expansion Neuroscience Research projects - The Science Behind the Art of Outdoor - Beyond Out of Home Ocean Outdoor, launched in 2005, is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m In 2014, Ocean Group acquired Signature Outdoor and in 2015 expanded further with the acquisition of MediaCo. Ocean Outdoor reported revenues of £23.4 million in 2012 About Ocean Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + oceanoutdoor.com
  43. 43. Posterscope news, views and campaigns www.pioneeringooh.com
  44. 44. Eurostar Helps People Start the Year in Style…
  45. 45. Aviva Asked Waterloo Who They Thought Were Better Drivers in Experiential Campaign…
  46. 46. Card and Contactless Payments Arrive in Ubiquitous Black Cabs via PayPal’s NFC enabled card reader, PayPal Here…
  47. 47. The year ahead for outdoor: Glen Wilson talks to Campaign Magazine…
  48. 48. 10 Resolutions for Outdoor Advertisers: Nick Halas talks to MediaTel…
  49. 49. CES 2016: Advertisers can expect more from immersive experiences and connected objects…
  50. 50. Cubanisto – Discover The Spirit Within…
  51. 51. Out of Home Supports People Out of Home
  52. 52. OOH Industry News
  53. 53. Clear Channel wins Tower Hamlets Bus Shelter Advertising Contract…
  54. 54. Ocean Restructures as the Group Looks to International Expansion…
  55. 55. #LiveSmarter in 2016 with JCDecaux…
  56. 56. Ocean Outdoor Launch The Monument, Newcastle…
  57. 57. UK High Streets Set for Digital Transformation with Clear Channel…
  58. 58. Clear Channel Retains Sainsbury’s Advertising Contract…
  59. 59. A New Look for Oxford Street with JCDecaux…
  60. 60. JCDecaux Launches London Based Digital Creative Hub ‘JCDecaux Dynamic’
  61. 61. JCDecaux Host “2016 Kick Off Session”…
  62. 62. Jo Brand’s Hell of a Walk Supported by @Primesight…
  63. 63. 2/4/2016 Welcome to SPACE…
  64. 64. Clear Channel Entry Submission Deadline Extended Until 12th February…
  65. 65. Stuff we like
  66. 66. Pop up Skittle Store Lets You Pawn Unwanted Gifts For Sweets…
  67. 67. Irish Design 2015 Highlights Design in Everyday Life…
  68. 68. Sunscreen Dispenser Grabs the Attention of Passers By…
  69. 69. Grocery Store in Romania Allows You to Channel the Force and Shop like a Jedi…
  70. 70. Swiss Organization Brings Awareness to Domestic Violence in Shocking Digital Display…
  71. 71. Metros Station in Oslo Transformed into Times Square…
  72. 72. Frozen Foosball With Coors Light…
  73. 73. Interactive Posters Shows How Painless Hair Removal Can Be…
  74. 74. Quebec City Magic Festival: The magician…
  75. 75. Commuters Opting For The Stairs Are Greeted By Live Band Playing Rocky Theme Tune…
  76. 76. 2/4/2016 Quebec City Magic Festival Creates Stunning Invisible Posters…
  77. 77. 2/4/2016 Greater Palm Springs – Ice Block Challenge…
  78. 78. Commuters Asked to Try their Luck in ‘Lucky Man’ Vending Machine Campaign…
  79. 79. #CallBrussels Campaign Shows Brussels is Still a Destination of Choice…
  80. 80. Find Out More
  81. 81. Find out more...

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