Pact Digital Presentation - (Work in Progress)

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Pact Digital Presentation - (Work in Progress)

  1. 1.
  2. 2. digital<br />
  3. 3. Building a world class content sector for the digital age<br />
  4. 4. Mike Dicks<br />
  5. 5. BP : Before pact<br />
  6. 6. Member organisation<br />Over 340 members<br />
  7. 7. Screen based producers<br />Film, TV, Digital<br />
  8. 8. Free legal and commercial advice<br />Specialist team<br />
  9. 9. Negotiating fairer rights <br />For creative producers<br />
  10. 10. Lobbying<br />Government, trusts, companies<br />
  11. 11. Support business growth<br />Markets, training, support<br />
  12. 12. Digital?<br />
  13. 13. it’s not so new....<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19. What do we mean by multi-platform?<br />
  20. 20. Platforms and Narratives<br />
  21. 21. What’s Converging here?<br />“<br />Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.<br />Henry Jenkins, MIT – Convergence Culture<br />”<br />
  22. 22. is it about gadgets?<br />
  23. 23. Is everything becoming interactive?<br />
  24. 24. 50+ Million users / $400k Revenue<br />
  25. 25. 80 +Million users / $100+ Million revenue <br />
  26. 26. Go mainstream<br />
  27. 27. Multiplatform is merchandising...?<br />
  28. 28. licensing +<br />
  29. 29. $17.5 Billion?<br />
  30. 30. Platforms and Narratives<br />story<br />distribution<br />Interaction<br />Promotion<br />extension<br />brand<br />
  31. 31. What are the audience doing?<br />
  32. 32. Who to aim at?<br />kool kids<br />OPEN ACCESS<br />gadgetiers<br />INVOLVED<br />PASSIVE<br />massive passives<br /> 2006<br /> 2007<br />LIMITED ACCESS<br />
  33. 33. Kool Kids<br />Prefer interactive and mobile media<br />experiences and rely heavily on content<br />sharing and social interaction<br />
  34. 34. Gadgeteers<br />Drawn to the latest devices and<br />experiences and are interested in<br />participating and controlling the time<br />and place of their media experiences<br />
  35. 35. Massive Passives<br />Historically content with traditional, “lean<br />back” media experiences; however, now<br />more actively following the first movers<br />into digital media<br />
  36. 36. What works?<br />
  37. 37. Dr Who<br />
  38. 38. Britain from Above<br />
  39. 39. 1066<br />
  40. 40. Landshare<br />
  41. 41. ÁguilaRoja (Red Eagle)<br />
  42. 42. Embarrassing Bodies<br />
  43. 43. Castigo Final – (Final Punishment)<br />
  44. 44. The Big Issue<br />
  45. 45. Thumb Wars<br />
  46. 46. Wannabes<br />
  47. 47. What’s next?<br />
  48. 48. Canvas<br />
  49. 49. Who’s buying it?<br />
  50. 50. Jay Hunt, Controller BBC1<br />Put simply, shows that surprise. That's everything from new takes on Saturday night entertainment to different approaches to drama at 9pm. I'm keen on ideas that have the potential to be an event in the schedule<br />
  51. 51. Who is commissioning? (UK)<br />
  52. 52. Who else?<br />
  53. 53. Who’s making it?<br />
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58. Who owns the customer?<br />
  59. 59. Chain of Contracts #1<br />Broadcaster<br />TV Producer<br />Digital Agency<br />
  60. 60. Chain of Contracts #2<br />Broadcaster<br />Vehicle<br />TV Producer<br />Digital Agency<br />
  61. 61. Chain of Contracts #3<br />Broadcaster<br />TV Producer<br />Digital Agency<br />
  62. 62. Chain of Contracts #4<br />Broadcaster<br />Digital Producer<br />
  63. 63. The Contracts<br />
  64. 64. plans<br />
  65. 65. define<br />
  66. 66. advice<br />
  67. 67. deals<br />
  68. 68. Lobbying<br />
  69. 69. BBC<br />
  70. 70. New broadcasters?<br />
  71. 71. Standards<br />
  72. 72. Training<br />
  73. 73. Markets<br />

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