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Value of advertising Infographic

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The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.

It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.

Published in: Marketing
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Value of advertising Infographic

  1. 1. Advertising funds Globally, advertising accounts for EACH EURO INVESTED BY BRANDS IN ADVERTISING ADVERTISING FUELS GDP 5.8MILLION JOBS IN EU 2.6%OF ALL EU EMPLOYMENT ADVERTISING createsjobS Internet services TELEVISION REVENUES Advertising provides high-quality jobs ...so that these can be enjoyed for free or at a reduced rate VALUE ADVERTISINGOF PERSONAL MAIL SEARCH AND SOCIAL MEDIA WEBSITES SOCIAL MEDIA PLATFORMS ARE ACCESSED BY ALL SEGMENTS OF THE POPULATION valueofadvertising.org #AdsMatter AS DEFINED BY OECDSUPPORTS COMPETITION BY drives innovation BY INCENTIVISING BUSINESSES TO OUTPERFORM COMPETITORS CREATING DIFFERENTIATED PRODUCTS AND SERVICES INCREASING CHOICE CAN GENERATE UP TO 7 EUROS OF GDP IN THE EU ECONOMY JOBS DIRECTLY INVOLVED IN THE PRODUCTION OF ADVERTISING JOBS ENABLED IN THE MEDIA AND ONLINE SERVICES due to advertising (e.g. journalists or content producers) JOBS CREATED IN THE WIDER ECONOMY due to the economic activity driven by advertising MEDIA & ADVERTISING SECTOR 34000 WHOLE EU ECONOMY 22000 INFORMING CONSUMERS RADIO REVENUES 40% OF EU CITIZENS REGULARLY USE E-MAIL SERVICES Advertising media internetservices 75%75% Funded by: A research by: AVERAGE GROSS INCOME IN THE EU

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