1. This artwork was created using Nielsen data.
Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
Kyiv Media Week 2018
September 2018
Innovation in Total
Audience Measurement

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APRIL 17, 2018 TVB DMP LIVE ON NIELSEN MARKETING CLOUD

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Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
NIELSEN MARKETING CLOUD (NMC)
THE BACKBONE OF DATA DRIVEN TRANSFORMATION
TURN DATA INTO INSIGHTS AND BRING YOUR CUSTOMER TO LIFE
MANAGE
DATA
PROFILE 1ST, 2ND
& 3RD PARTY DATA
GAIN A COMPLETE VIEW
OF CUSTOMERS ACROSS
DEVICES, FROM WHAT
THEY WATCH TO WHAT
THEY BUY
1 CUSTOMIZE
AUDIENCES
CUSTOMIZE, MODEL &
ADAPT AUDIENCES
CHOOSE FROM 60,000
AUDIENCE SEGMENTS;
MODEL AUDIENCES
USING NIELSEN AI
ADAPTIVE LEARNING
2 ACTIVATE
EVERYWHERE
CONNECT WITH
AUDIENCES
ACROSS CHANNELS
DELIVER PERSONALIZED
ADVERTISING & CONTENT
ACROSS ALL PAID &
OWNED MARKETING
EXECUTION CHANNELS
3 ANALYZE
RESULTS
OPTIMIZE YOUR
TARGETING EFFORTS
LEVERAGE REACH AND
FREQUENCY ANALYSIS TO
IDENTIFY THE MOST
EFFECTIVE AD EXPOSURE
& MEDIA PLACEMENT
COMBINATIONS
4

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Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
NMC THE HUB OF TVB AD SALES
BRING PERSON-LEVEL MARKETING TO LIFE FROM CAMPAIGN PLANNING TO SALES ATTRIBUTION
NIELSEN MARKETING CLOUD
PLAN ACTIVATE ANALYZE
COMPETITIVE
INTELLIGENCE
FOR
OMNICHANNEL
ADVERTISING
CONSUMER
INSIGHTS &
IMPACT-BASED
PLANNING
CONTINUOUS
OPTIMIZATION W/
ARTIFICIAL
INTELLIGENCE
TARGETING &
PERSONALIZATION
ACROSS PAID &
OWNED CHANNELS
CAMPAIGN
ANALYTICS &
SALES
ATTRIBUTION
OMNICHANNEL
AUDIENCE
MEASUREMENT
CREATIVE DEVELOPMENT CAMPAIGN WALK THROUGH CAMPAIGN LAUNCH
MARKETING
CORRECTION OF
ERRORS
ACTIVATE & OPTIMIZE MONITOR & MEASUREDEVELOP & PLAN

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Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
ACTIVITY ON BIGBIGCHANNEL
& BIGBIGSHOP FROM
VIEWS TO PURCHASE
SOCIAL ENGAGEMENT
GRANULAR VIEWERSHIP
VIEWING BEHAVIOR ACROSS
DEVICES BY PROGRAM,
CHANNEL, CASTS, ETC.
ACCURATE DEMOGRAPHIC
CROSS DEVICE BY AGE /
GENDER TARGETING
GEOLOCATION
LOCATION SPECIFIC TARGETING
BY DISTRICT (SHATIN)
& AREA (HK ISLAND)
FMCG PURCHASE BEHAVIOR
PRODUCT CATEGORY
AND BRAND LEVEL
PURCHASE BEHAVIOR
LIFESTYLE, INTEREST, INTENT
ONLINE BEHAVIOR &
INTEREST, PURCHASE INTENT,
AND LIFESTYLE
ONE NMC PLATFORM TO GET 360 VIEW OF TVB AUDIENCE

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Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
SEAMLESS DATA INTERGRATION INTO NMC
MYTV SUPER
BEHAVIORAL
UV FOR STB, APP, WEB
VIEWING BEHAVIOR
CHANNEL & PROGRAM ENGAGEMENT
CLIENT PARAMETER
SEGMENTS
ACTIVATION TO
CLIENT PARAMETERS
VIDEO METADATATVB CRM
GENDER & AGE
CAMPAIGN PLAN
SUBSCRIPTION
DFP / NETWORKS
ACTIVATION
CONNECTION
LOCATION
18 DISTRICT
STREET
BUILDING
MTR
HOUSING ESTATES
PROGRAM NAME
EPISODE
GENRE
SOURCE OF
PRODUCTION
CASTING….ETC
INTEREST
BROWSING BEHAVIOR
PURCHASE INTENT
APP INSTALL….ETC

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Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
OPPORTUNITY - PARTNER WITH YOUR ADVERTISERS’ DATA
TO MAXIMIZE THE VALUE OF TVB ASSETS
ACTIVATE PRIVATE DEALS WITH
LEADING BRANDS & RETAILERS
• SHARE YOUR DATA WITH PREMIUM ADVERTISERS
AND RETAILERS FOR THEM TO PERSONALIZE THEIR
DIGITAL EXPERIENCES
• GATHER PARTNER ADVERTISER DATA INTO THE DMP
TO GATHER INSIGHTS AND RUN ROI ANALYSIS
PUBLISHER NIELSEN
BRANDS & AGENCIES
MAINTAIN FULL CONTROL OF DATA
USAGE, PRICING AND LIFETIME

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Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
AUDIENCE TRACKING THROUGH OUT THE CUSTOMER JOURNEY
% VIEWING YOUR
CAMPAIGN
% CLICKING THROUGH
TO APP /WEBSITE
CONVERSION RATE
TO TAKE ACTION
ENGAGEMENT LIFT
ACROSS PURCHASE FUNNEL

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Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
ONE INTEGRATED SOLUTION FOR BRANDS & AGENCIES
TVB CLIENTS CAN NOW MANAGE EVERY PHASE OF THE MARKETING PROCESS
… IN A SINGLE PLATFORM

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Copyright©2017TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute.
A NEW ECOSYSTEM FOR ALL
AD
SERVERS
SEARCH
DEMAND/
AGENCY
SUPPLY
PERSONALIZATION
OTHERS
PUBLISHER ADVERTISER

11. This artwork was created using Nielsen data.
Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.