1. M2: justify the choice of planned components by targeted media sector
BREIF:
THE CLIENT:
21st centuryproductionsltd
About the client:
21st centuryproductionsltdisamediumsizedindependentfilmcompanywithanannual turnoverof
15 million pounds.Theyspecialise inproducinghighqualityshortfilmproductionsaimed atan
audience aged predominantly between17-25 years.The audience/customeris approximately 70%
male 30% female.
Theyhave achievedareputation forproducingfilmsof the horror/thrillergenre.Itisthis specialism
that theywishtodevelopandpromote
The brief:
The company wantto run an advertisingcampaigntoincrease ticketof theirlatestfilmrelease(you
name the film.) theywanttoproduce a campaignthat usestraditional postersitesatbusstops,
motorwayservice areas andbillboardfacilitiesclose tocinemalocations.
The company alsowantto take advantage of digital advertisingplatforms.Researchdataproduced
by the data detail marketingandresearchcompanyshow that70% of the target audience are more
influencedbysuchadvertisingplatforms
Produce a range of visualsandproposalsthatpresentideasforthe company's consideration.The
advertisingmustbe appropriate tothe targetaudience,be clearandeffective initsmessageand
cost effective.
My targeted mediasector:
My targetedmediasectoristelevision andprint.Throughthis I’mgoingto create a movie poster
aroundthe horrorthrillergenre soitwill be advertisedthroughpostersand atraileron tv.The
productI am creatingisa short film.Ichose printas it’san easywayto advertise inpublicplaceslike
on buses,billboardsetc.
My choices:
Firstlythe choice of genre forthe filmishorror/thrillerasthese genresare the onesthatdo the best
whenreleasedtothe publicandthereforeIwouldhave totake picturesof eerie andscaryplacesso I
decidedtochoose anasylum.Mychoice of an asylumcame intomy headas it’san eerie place and
people are oftenscaredof them.The title Ichose was asylumasit’ssimple buteffective andIdid
thistitle inredas it makesinstandout withthe greybackgroundand lookslike it’sdone inblood.
Alsobefore thisIdecidedtodoresearchintowhatmakesa good posterand bydoingthis I decided
to findoutwhat makesa goodposterand bydoingthisI foundout that lessismore anddone this
withmyposter.
