9. 7
ThemonetizationpotentialofOTTisfairlyobviouswhentalkingaboutdedicatedOTT
playersand certain niche service providerswith globalappeal.Forthem OTT isa
distributionmedium thatprovidesanew routetomarketincompetitionwithexisting
operators,orthatenablesthem toreachtheirpotentialaudiencecosteffectively.For
established players,thatisbroadcasters,traditionalpay TV operatorsand Telcos,
revenueswillemergebyexploitingtheuniquecapabilitiesoftheOTTplatform.These
canbesummedupasreach,personalizationandsynergywiththeprimaryscreen.
10. 8
Broadcasters,contentownersandtelcos,payTVoperators,pureplayOTTcompaniesandniche
playersallhave distinctopportunitiesto use OTT forbusinessadvantage,whetherthis
‘advantage’isincreasedpro tabilityorgreatermarketshare.Onethingiscertain:consumers’
expectationsarechangingandthereisahugeandgrowingappetiteforOTTservices,suchasTV
Everywhere.Allorganizationsinthevideodistributionmarketneedtobelookingahead veor
moreyears,future-proo ngtheirITplatformsandstartingtograbmarketshare,beforeitistoo
late.
ChoosingtherighttechnologypartnertodayforyourOTTplatformmaybethebestdecisionyou
evermade forthe business,second to the idea ofstarting the business.Muviis an
experiencedcampaignerindeployingrobustOTTVideoOnDemandplatformsandassisting
contentcontentowners,TVserviceprovidersandbroadcastersinmonetizingtheirvideolibrary.Theopen
sourceVoDplatform solutioncomeswithazerostartupfeefeature,optiontochooseoneor
hybridofrevenuemodels,contentcatalogingoptionsandprovideshigh-qualitycontentdelivery
acrossallplatformswithAmazonWebServicessupport.
UnlockthetruepotentialofyourcontenttodaywithMuvi.BecausewithMuvi,thegrowthstory
neverhalts,neverstops.
