Palladium mall

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Phoenix high life @ lower parel

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Palladium mall

  1. 1. PALLADIUM Group Members: Shruti Gundal M1247 Tushar Kharate M1254
  2. 2. About Palladium Mall... • It is Mumbai’s, first luxury and premium luxury retail and entertainment destination, appropriately christened, ‘Palladium’. • Located in Central Mumbai at Lower Parel. • Palladium is a very unique design expression and stands out making a statement in the architecture of the city. • Having comprehensive luxury labels, high fashion brands, cafes, fine dining restaurants, a stand-up comedy venue, spas and salons making Palladium, truly the one of its kind luxury retail space in India.
  3. 3. • It houses about 92 stores spread across 4 levels. • Palladium was conceptualized in 2003 and it opened its doors to customers in 2008. • Presently, it houses anchor stores like Burberry, ZARA, Gucci and multi-brand outlet - The Collective. • Accommodating luxury brands like Paul Smith, Jimmy Choo, Tumi, Bottega Veneta, Hugo Boss, Emporio Armani, Chanel, Paul &
  4. 4. • Premium brands like Swarovski, DKNY, Diesel, Steve Madden to designer labels like Satya Paul, Anita Dongre and Rohit Bal. • Palladium also provides high fashion like Mango, Aldo, Vero Moda, Super Dry, Chemistry, Jack & Jones along with a wide array of cosmetic and skin care brands like MAC, Estee Lauder, Clinique, The Body Shop and a salon - Jean Claude Biguine.
  5. 5. A Wide Shot of Palladium Mall
  6. 6. Main Entrance...
  7. 7. Promotional Activities Carried Out At Palladium Mall
  8. 8. Entertainment For The Visitors
  9. 9. BRANDS ON GROUND FLOOR
  10. 10. What we interpret from ground floor: • The ground floor consist of mainly most PREMIUM brands. • It consist of Brands like Armani, Gucci, Zara, Diesel, Hugo Boss, Burberry, etc. • The ground floor doesn‘t have any Indian Brand & these Brands are all internationally acclaimed Brands.
  11. 11. Moving towards first floor....
  12. 12. Brands on First Floor....
  13. 13. BRANDS ON 2ND FLOOR…
  14. 14. BRANDS ON 3RD FLOOR…
  15. 15. Flooring ???
  16. 16. • As we were moving up from the ground floor to the last floor, what we observed that the Brands started getting less premium (*Still we can’t afford ;) ). • Some Indian brands can be seen on 2nd & 3rd Floor. • Lighting & Flooring were different in different shops and ambience were maintained according to it. • Mood Lighting along with yellow lighting can be commonly seen in many of the shops.
  17. 17. Some Question that are running in our mind... • What is the Rent system of shops on ground floor, 1st , 2nd , & 3rd floor. • Footfall was comparably less as compared to other mall which is situated there.
  18. 18. THANK YOU

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