Mumbai Presentation


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A study of various Retail formats in Mumbai.

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Mumbai Presentation

  2. 2. Retailing in India <ul><li>Retailing is one of the pillars of the economy in India and accounts for 35% of GDP </li></ul><ul><li>The retail industry is divided into organized and unorganized sectors </li></ul><ul><li>Over 12 million outlets operate in the country and only 4% of them are larger than 500 sq ft (46 m 2 ) in size (2008) </li></ul>
  3. 3. <ul><li>Organized retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. </li></ul><ul><li>These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses </li></ul><ul><li>Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand carts and pavement vendors, etc. </li></ul>Retailing in India
  4. 4. <ul><li>Most Indian shopping takes place in open markets and millions of independent grocery shops called kirana stores </li></ul><ul><li>Organized retail such supermarkets accounts for just 4% of the market as of 2008 </li></ul><ul><li>Regulations prevent most foreign investment in retailing. Moreover, over thirty regulations such as &quot;signboard licenses&quot; and &quot;anti-hoarding measures&quot; may have to be complied before a store can open doors. There are taxes for moving goods to states, from states, and even within states </li></ul>Retailing in India
  5. 5. Mumbai Kyoorius Designyatra and Retail Formats
  6. 6. Mumbai formerly known as Bombay is the capital of Indian state of Maharashtra The Taj and The Gateway of India are synonymous with the city It is the commercial and entertainment centre of India It is home to important financial institutions such as the Reserve Bank of India, the Bombay Stock Exchange, the National Stock Exchange of India and the corporate headquarters of numerous Indian companies and multinational corporations The city also houses India's Hindi film and television industry, popularly known as Bollywood.
  7. 7. Retail hubs in Mumbai city <ul><li>UNORGANIZED MARKET </li></ul><ul><li>Kirana Stores </li></ul><ul><li>High Street Format </li></ul><ul><li>Colaba causeway </li></ul><ul><li>Linkin Road, Bandra </li></ul><ul><li>Lokhandwala </li></ul>
  11. 11. Retail hubs in Mumbai city <ul><li>ORGANIZED MARKET </li></ul><ul><li>Shopping Malls </li></ul><ul><li>Inorbit Mall </li></ul><ul><li>Hypercity </li></ul><ul><li>High Street Phoenix </li></ul>
  13. 13. <ul><li>Shopping Mall </li></ul><ul><li>Shopping malls in Mumbai are known as the paradise of style and fashion </li></ul><ul><li>From dress materials, accessories, swim suits to branded apparels and life style equipments, these shopping malls cater to the multi-pronged needs of the customers </li></ul><ul><li>Some of the prominent shopping malls that don the fashion fiesta of Mumbai are: </li></ul><ul><li>Inorbit </li></ul><ul><li>Hypercity </li></ul><ul><li>Phoenix </li></ul><ul><li>Crossroads </li></ul><ul><li>Atria </li></ul>
  14. 14. Retail hubs in Mumbai city <ul><li>ORGANIZED MARKET </li></ul><ul><li>Shopping complexes </li></ul><ul><li>Shopper’s Stop </li></ul><ul><li>D Mart </li></ul><ul><li>Heera nandani complex </li></ul>
  15. 15. Retail hubs in Mumbai city <ul><li>ORGANIZED MARKET </li></ul><ul><li>Restaurant And Café </li></ul><ul><li>Hard Rock Café </li></ul><ul><li>Café Mondegar </li></ul><ul><li>Leopold Café </li></ul><ul><li>Dhuaan </li></ul><ul><li>Masala Mantar </li></ul>
  16. 16. Retail hubs in Mumbai city <ul><li>ORGANIZED MARKET </li></ul><ul><li>Concept Stores </li></ul><ul><li>Bungalow 8 </li></ul><ul><li>Bombay Electric </li></ul><ul><li>Good Earth </li></ul><ul><li>Bombay Dyeing </li></ul>
  18. 18. <ul><li>Bombay Electric </li></ul><ul><li>It the city’s most cutting edge designer boutique </li></ul><ul><li>It feels more like a gallery space than shop, with a passion and enthusiasm for PROGRESSIVE DESIGNS </li></ul><ul><li>It showcases collections of designers from fashion to accessories and everyday products displayed in a stylish manner </li></ul><ul><li>Designer apparels, sunglasses, earrings, stilettos, scarves and home décor products </li></ul><ul><li>They also have free merchandise like Mumbai Map and Japa Art Gallery catalogue for the visitors </li></ul>
  20. 20. <ul><li>Good Earth </li></ul><ul><li>Established in 1996, with it’s first store in Mumbai, Good earth is the creation of Anita Lal, a designer and potter </li></ul><ul><li>It is a lifestyle store that celebrates fine living </li></ul><ul><li>Combining exotica with glamour, the boutique specialises in décor accessories, designer furniture collections, home spa products, lamps, cushions, chandeliers, mirrors, vases, textiles and object d’ art </li></ul><ul><li>It has its flagship store at Raghuvanshi Mills in Mumbai </li></ul>
  21. 21. Difference between Kirana stores and Department stores
  22. 22. Kirana stores <ul><li>They are owned and operated on a small scale, usually in a space of 500sq.ft. or less. </li></ul><ul><li>These places are easily available within residential localities. However, for a supermarket to operate, a minimum of 2000 sq. ft. </li></ul>Department stores, supermarkets <ul><li>Supermarkets require a minimum of 2000 sq. ft. area and operate on large scale </li></ul><ul><li>These places are available only in commercial area </li></ul>
  23. 23. <ul><li>Kirana stores are the local </li></ul><ul><li>markets in your locality/ </li></ul><ul><li>neighbourhood. They are an </li></ul><ul><li>example of convenience store </li></ul><ul><li>format – carrying a variety of </li></ul><ul><li>products with limited assortments </li></ul><ul><li>They are operated by owners </li></ul><ul><li>provide the benefit of low </li></ul><ul><li>operational costs </li></ul><ul><li>Department stores have several departments under one roof with each section functioning as a strategic business unit (15000-50000 sq ft) where as supermarkets are “Self service stores” (3000 sq ft) </li></ul><ul><li>Supermarkets are capable of eliminating the wholesalers from the chain and can provide benefits of saved margins </li></ul>Kirana stores Department stores, supermarkets
  24. 24. <ul><li>These stores target a much </li></ul><ul><li>smaller market than </li></ul><ul><li>supermarkets and thus, can </li></ul><ul><li>be more responsive in </li></ul><ul><li>terms of customers </li></ul><ul><li>exclusive demands </li></ul><ul><li>Services like free home </li></ul><ul><li>delivery is offered. They </li></ul><ul><li>have better understanding </li></ul><ul><li>of customer preferences </li></ul><ul><li>They have more variety to offer to the customers </li></ul><ul><li>They offer best bargains, experts from the industry can explain usage of the products to the customers </li></ul>Kirana stores Department stores, supermarkets
  25. 25. <ul><li>These stores definitely </li></ul><ul><li>don’t have or need </li></ul><ul><li>extensive advertising </li></ul><ul><li>Quality is not maintained – </li></ul><ul><li>selling at price higher than </li></ul><ul><li>MRP, tampering with </li></ul><ul><li>quantity of loose products </li></ul><ul><li>They have big names backing them, hence stronger advertising, probably at national and state level </li></ul><ul><li>They are very particular about maintaining the quality standards of the products as well as ambience </li></ul>Kirana stores Department stores, supermarkets
  26. 26. <ul><li>Customers can easily browse through the merchandise on display </li></ul><ul><li>Well organized infrastructure and information technology </li></ul><ul><li>Maximum utilization of 7P’s of Retailing </li></ul><ul><li>Customer-trust ratio is low, billing might be time consuming activity </li></ul><ul><li>The customer is dependent on the vendor to show the products </li></ul><ul><li>Little use of IT systems </li></ul><ul><li>Vaguely defined 7P’s of Retailing </li></ul><ul><li>Customer –trust ratio is very high, billing is also faster </li></ul>Kirana stores Department stores, supermarkets
  27. 27. <ul><li>One Concept Store that is only in Mumbai </li></ul>
  28. 28. <ul><li>Bungalow 8 </li></ul><ul><li>“ Modern home </li></ul><ul><li>accessories, Designs </li></ul><ul><li>inspired from tradition & </li></ul><ul><li>Global origin” </li></ul><ul><li>History : </li></ul><ul><li>The name of an unusual home accessories store which was situated in an unconventional location beneath the benches of the famous Wankhede Stadium in Mumbai, India </li></ul>
  29. 29. <ul><li>Bungalow 8 </li></ul><ul><li>The store was set up by Maithili Ahluwalia in 2003 in an unconventional location of a by lane in a residential area that started the minimalist trend </li></ul>
  30. 30. <ul><li>It is a Concept store that is present only in Mumbai </li></ul><ul><li>The signage is not repeated in Hindi as against the local market trend </li></ul><ul><li>The entrance is well guarded and has to stairs which leads you to the store </li></ul>Bungalow 8
  31. 31. Bungalow 8 Bungalow 8 is a store where you'll find an eclectic, traditional & rare mix of furniture & fashion hand picked from India and from all over the world. First floor –Home fixtures and Furnishings, Cutlery. Second floor – Bath and Bed Collection. Third floor – Fashion Apparel and Accessories
  32. 33. <ul><li>Comparison of a Retail Format both in New Delhi and Mumbai </li></ul>
  33. 34. <ul><li>Hard Rock Café </li></ul><ul><li>Hard Rock Cafe at its core, is an entertainment and leisure company that continues to successfully expand the Hard Rock Brand through myriad music-related ventures, breathtaking properties, collectible fashions, and a great rock 'n' roll attitude </li></ul><ul><li>Hard Rock has been governed by a guiding service philosophy “Love All - Serve All“ </li></ul><ul><li>They also have a Signature Retail Rock Shop in their cafés, which sells collector’s items. It’s a fad to collect various HRC mementos around the globe - like tees, apparels and accessories , gift options – cards, pins and key chains </li></ul><ul><li>The rock memorabilia collected over years are also displayed for  rock lover’s viewing </li></ul><ul><li>HRC has dress codes (black shirt and pants) for staff </li></ul>
  34. 35. <ul><li>Mumbai </li></ul><ul><li>Established in Sept. 12 2006. </li></ul><ul><li>1 st Hard Rock Cafe </li></ul><ul><li>Location – Bombay Dyeing </li></ul><ul><li>Mill compound </li></ul><ul><li>Pandurangbudhkar Marg </li></ul><ul><li>Worli, Mumbai. </li></ul><ul><li>Area – 6000 square foot </li></ul><ul><li>Two stage areas for Rock </li></ul><ul><li>Performances. </li></ul><ul><li>Seating space – 169 seats </li></ul><ul><li>Delhi </li></ul><ul><li>Established in June 4 2009. </li></ul><ul><li>4 th Hard Rock café in India. </li></ul><ul><li>Location – M110, multiplex </li></ul><ul><li>Building, DLF Place, </li></ul><ul><li>Saket District Centre, </li></ul><ul><li>New Delhi. </li></ul><ul><li>Area – 7000 square foot </li></ul><ul><li>One stage area for Rock </li></ul><ul><li>Performances. </li></ul><ul><li>Seating space – 200 seats </li></ul>
  35. 36. <ul><li>Mumbai </li></ul><ul><li>Specialty – Ladies night on </li></ul><ul><li>Wednesday and live bands </li></ul><ul><li>On Thursdays every week. </li></ul><ul><li>Ambience – Spacious, high ceiling, couches and sofas, Rock Memorabilia </li></ul><ul><li>displayed Keith Richard’s guitar, </li></ul><ul><li>Elton John’s psychedelic sunglasses, </li></ul><ul><li>Elvis Presley’s pants etc </li></ul><ul><li>Good food and great music collections </li></ul><ul><li>Rock shop is within the premises of </li></ul><ul><li>the café </li></ul><ul><li>Delhi </li></ul><ul><li>Specialty – Local flavours </li></ul><ul><li>Represented by “Meri Dilli’ </li></ul><ul><li>Section. Live acts on </li></ul><ul><li>Thursdays every week </li></ul><ul><li>Ambience – Black leathered, </li></ul><ul><li>Dark and adequately lighted </li></ul><ul><li>walls are adorned with Rock </li></ul><ul><li>Memorabilia </li></ul><ul><li>Good food and great music </li></ul><ul><li>Rock shop is located outside </li></ul><ul><li>the café </li></ul>
  36. 38. Anthony Lopez Lopez Design
  37. 43. Ross Lovegrove Ross Lovegrove
  38. 48. Arno Twigt & Jim Smith QuA
  39. 52. Kyoorius Designyatra, 2009, Powai, Mumbai
  40. 53. Observations <ul><li>Mumbai is more cosmopolitan yet feels more Indian in it’s display as compared to Delhi </li></ul><ul><li>Customers in Mumbai are more oriented towards Lifestyle and Concept stores </li></ul><ul><li>Bollywood’s presence has turned Mumbai into a hub for upcoming designers </li></ul>
  41. 54. Observations <ul><li>Mode of transport in Mumbai is made easier inspite of large distances through local trains, taxis and cars </li></ul><ul><li>- In Delhi, commuting is mainly through cars, autos and buses </li></ul><ul><li>Consumer buying behaviour in Delhi is comparatively more impulsive than in Mumbai </li></ul>
  42. 55. Thank You Submitted by: Ashima Kaur Kannu Priya Deepali Gupta