Large scale retail format

1. VISUAL MERCHANDISING

2. LARGE SCALE RETAIL FORMAT
 A large format retail is
a retail establishment which satisfies a
wide range of durable goods and products
to the consumer's personal and residential
needs; and at the same time offering the
consumer a choice of
multiple merchandise lines, at variable
price points, in all product categories.

3. MEANING OF RETAIL
 The word “RETAIL” is derived from the French word RETAILLIER,
meaning to cut piece off or to break bulk. Retailing in India is as old as
India itself.
 Definition: Retail is the sale of goods to end user, not do resale, but for
use and consumption by the purchaser. The retail transaction is at the
end of supply chain manufacturer sell large quantities of products to
retailers, and retailers sell small quantities of those products to
consumers.
 Example: A person who wants to obtain a product for their own personal
use will usually purchase it at retail store or from some other retail
marketing channel.

4.  According to David Gilbert:
 “Any business that directs its marketing efforts towards satisfying
the final consumers based upon the organization of selling goods
and services as a means of distribution.
 Philip Kotler defines retailing as:
 All activities involved in selling goods or services to the final
customer for personal use in today’s scenario our retailer does
not exist in the brick and mortar from alone. She/he can do it by
using the telephone, by direct mails, by using the Internet or
absolute impersonally by using vending machines.

5. MAJOR PLAYERS IN INDIAN RETAIL INDUSTRY:
 Shoppers’ Stop
 Westside
 Pantaloons
 Lifestyle
 Crossword
 Globus

6. PRODUCT RANGE OF A RETAIL STORE
 Products including clothing, furniture,
home appliances, toys, cosmetics,
gardening, toiletries, sporting goods, do it
yourself, paint and hardware and
additionally select other lines of products
such as food, books, jewelry, electronics,
stationery, photographic equipment and
baby and pet needs.

7. HISTORY OF 1ST LARGE SCALE RETAIL
 Bennett's of Irongate in Derby is the oldest department store
recorded in the UK, and possibly the world, founded in 1734.

8. CONSUMERS OF RETAIL OUTLET
 YOUNG ENERGETIC
 TRENDY
 STYLISH

9. RETAIL STORE VISUAL MERCHANDISE
 Its interior is modern, classy, and cool.
 These stores encompass multiple floors.
 Trendy and funky props are used.

10. SHOPPERS STOP
 Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began
by operating a chain of department stores under the name “Shoppers’ Stop” in
India. Shoppers Stop has 52 stores across the country (with the latest one being
the outlet at Kumar Pacific Mall, Pune) including three airport stores.
 Shoppers Stop retails a range of branded apparel and private label under the
following categories of apparel, footwear, fashion jewellery, leather products,
accessories and home products. These are complemented by cafe, food,
entertainment, personal care and various beauty related services.
 Shoppers Stop launched its e-store with delivery across major cities in India in
2008. The website retails all the products available at Shoppers Stop stores,
including apparel, cosmetics and accessories. Shoppers Stop opened stores in
Amritsar, Bhopal and Aurangabad.

12. SHOPPERS STOP
 Shoppers Stop is an Indian department store chain promoted
by the K Raheja Corp Group (Chandru L Raheja Group).
 started in the year 1991 with its first store in Andheri
 MumbaiShoppers Stop Ltd has been awarded "the Hall of
Fame" and won "the Emerging Market Retailer of the Year
Award", by World Retail Congress at Barcelona, on April 10,
2008. In 2011, Shoppers Stop had 52 stores in India

13. MERCHANDISE
 In April 2008, Shoppers Stop changed its logo and adopted the mantra "Start
Something New mantra.
 it inroduced international brands like CK Jeans, Tommy Hilfiger, FCUK, Mustang, Dior across
the stores.
 The focus of the reposition was on the service, ambience up gradation and customer connect.
 Shoppers Stop connects with the youth audience through adopting the communication routes
relevant to youth, up the fashion quotient through merchandising, and create ambience that
connects with the mindset.

14. CAMPAIGNS
 The brand campaign
addresses environment-
related issues in a youthful,
tongue-in-cheek manner.
 Shoppers Stop as a brand
active on social media
marketing platforms with
Facebook and Twitter to
connect with this audience.

15. MERCHANDISING
 Merchandising opportunities like the
launched Zoozoo merchandise and film
merchandise

16. ZOO ZOO MERCHANDISE
 Vodafone Essar and Shoppers Stop have
announced the launch of merchandise
featuring Vodafone's popular character,
Zoozoo, which was created in 2009 to promote
the cellular service provider's value-added
services.
 Shoppers Stop had the exclusive rights to
manufacture and retail Zoozoo merchandise,
including T-shirts, kids wear, mugs and bed
and bath accessories, across its stores in India.

17. FILM MERCHANDISE
With association with the
films Shopper's Stop
retails the limited edition
clothes and merchandise
inspired from the film at
their stores across India.

18. For example:
 The leading premium fashion and lifestyle destination Shopper's Stop Om
Shanti Om have come together to unveil the unique look of the movie
through a fashion show.

19. PRODUCTS
 Shoppers Stop retails products of domestic and international brands such as
Louis Philippe, Pepe, Arrow, BIBA, Gini & Jonny, Carbon, Corelle,
Magppie , Nike, Reebok, LEGO, and Mattel. Shoppers Stop retails merchandise
under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza
Donatein, Acropolis etc.
 The company also licensees for Austin Reed (London), an international brand,
who’s men's and women's outerwear are retailed in India exclusively through the
chain.

21. LIFE STYLE
 Lifestyle International (P) Ltd, part of the prestigious Dubai based
Landmark Group.
 It started its operations in India with the launch of the first Lifestyle store in
Chennai in 1999. In little over a decade’s time, Lifestyle has established
itself amongst the leading retail companies in India.

22. CLINTILE
 Positioned as a youthful, stylish and a vibrant brand, Lifestyle
Departmental stores offers its customers not just the ease of shopping but
also an enjoyable shopping experience.

24. PRODUCTS
Each Lifestyle store brings together five concepts under one
roof –
 Apparel,
 Footwear,
 Children’s Wear & Toys,
 Furniture & Home Furnishings,
 Beauty & Fashion Accessories - offering a convenience
of a one-stop shop and a wide choice of national &
international brands

26. GLOBUS
 HISTORY
 Launched in January 1998, Globus is
part of the Rajan Raheja group.
 The company opened its first store at
Indore in 1999, followed by the launch
of its second store in Chennai (T-
Nagar).Soon to follow was another
store in Chennai located in Adyar. The
flagship store in Mumbai opened on
1st November 2001
 Currently Globus operates more than
30 location spread across India.
Recent launches include Kanpur city in
Z- square mall and Pune city in Inorbit
mall.

27. LOYALITY
 In keeping with the Group’s tradition of
making every shopping experience
rewarding and memorable, The Inner Circle –
Landmark Group’s Loyalty program allows
members, to enjoy exclusive benefits and
privileges such as reward points and exciting
offers.

28. GLOBUS
 Youth Fashion Brand
 The spirit of the youth can be captured with three words - vibrant,
maverick and expressive.
 Globus is exactly that.
 Our vibrant and maverick designs are not just creating fashion trends,
but more importantly, helping our customers express themselves.
 The entire fashion range comprises of apparel for men, women, kids as
well as accessories at amazing prices.
 The range spans across occasions: work wear, campus wear, club and
lounge dressing; and genres: Western, Indian and mix-n-match. Well
researched sizing ensures a good fit for the Indian silhouettes.

29.  With mission to revolutionize fashion and it
become an iconic youth fashion brand in
India. We aim at creating a deep connection
with the Indian youth with inspiring product
designs, signature store experiences and
compelling marketing.

30. STORE LOOK
 This department store is more like a nightclub,
complete with lighting and music.
 Its interior is modern, classy, and cool.
 The basement stocks women's Indian clothes,
lingerie, accessories, and children's clothes
 On the ground floor you'll find women's western
clothes, party clothes, and denims.
 The third floor has men's formal, casual, and party
wear, and sunglasses.

31. TARGET
Target Corporation, doing business as Target, is an
American retailing company headquartered
in Minneapolis, Minnesota.
It is the second-largest discount retailer in the United
States.

32. HISTORY
 The company was founded in 1902 in Minneapolis as
the Dayton Dry Goods Company, though its first Target
store was opened in 1962 in nearby Roseville, Minnesota.
 Target grew and eventually became the largest division
of Dayton Hudson Corporation, culminating in the
company being renamed as Target Corporation in August
2000.
 On January 13, 2011, Target announced its expansion
into Canada. Target will operate 100 to 150 stores in
Canada by 2013

33. STORES
 Target is a chain of RETAIL STORES that are about
95,000 to 135,000 square feet (12,000 m²) and carry
hardlines, softlines (clothing), and a limited amount of
groceries, mostly non-perishable.
 Specifically, Target stores carry clothing, shoes, jewelry,
health and beauty products, electronics, compact discs,
DVDs, bedding, kitchen supplies, sporting goods, toys,
pet supplies, automotive supplies, and hardware supplies.

34. MERCHANDISE
 They also carry seasonal merchandise such as
patio furniture during the summer and Christmas
decorations during November and December.

35. CHRISTMAS MERCHANDISE

36. STORE ARRANGEMENT
 These stores encompass multiple floors with both
sales floor area and off stage areas such as offices
or storage rooms spanning a number of these
floors. Vertical transportation is provided in the
store by escalator, elevator.

37. CLIENT
 Target stores tend to attract younger and
more educated and affluent customers .
 76% of Target customers are female, and
more than 45% have children at home.
 About 80% have attended college and 48%
have completed college.

38. BLOOMINGDALE
 1872, the Bloomingdale brothers
opened their first store at 938
Third Avenue, New York City.
 Bloomingdale's is America's only
nationwide, full-line, upscale
department store and a division of
Macy's, Inc. It was founded in
1872 and currently operates 40
stores in New York, New Jersey,
Massachusetts, Pennsylvania,
Maryland, Virginia, Illinois,
Minnesota, Georgia, Florida,
Nevada and California.

39. MERCHANDISE
 The store's
merchandise
assortment, upscale
ambience and high level
of customer service.
 Bloomingdale offers a
wider range of price
points on the floor

40. BASIC RETAIL FLOOR PLANS
 A well-planned retail store layout allows a retailer to maximize the sales for each
square foot of the allocated selling space within the store.
 Store layouts generally show the size and location of each department, any
permanent structures, fixture locations and customer traffic patterns.
 Each floor plan and store layout will depend on the type of products sold, the
building location and how much the business can afford to put into the overall
store design.
 Below are a few basic store layouts.

41. STRAIGHT FLOOR PLAN
 The straight floor plan is an
excellent store layout for most
any type of retail store.
 It makes use of the walls and
fixtures to create small spaces
within the retail store.
 The straight floor plan is one of
the most economical store
designs.

42. GEOMETRIC FLOOR PLAN
 The geometric floor plan is a
suitable store design for
clothing and apparel shops.
 It uses racks and fixtures to
create an interesting and out-of-
the-ordinary type of store
design without a high cost.

43. ANGULAR FLOOR PLAN
 The angular floor plan is best used for
high-end specialty stores.
 The curves and angles of fixtures and
walls makes for a more expensive store
design
 However, the soft angles create better
traffic flow throughout the retail store.

44. DIAGONAL FLOOR PLAN
 The diagonal floor plan is a good store
layout for self-service types of retail stores.
 It offers excellent visibility for cashiers
and customers.
 The diagonal floor plan invites movement
and traffic flow to the retail store.

45. MIXED FLOOR PLAN
 The mixed floor plan incorporates the straight, diagonal and angular floor
plans to create the most functional store design.
 The layout moves traffic towards the walls and back of the store.

46. INSTORE DISPLAY AND ARRANGEMENT

52. OUT STORE VM

54. ADVERTISEMENT

58. Thank You