3. #Facebook
• At the official page people would be
asked to give suggestions to make
High Street Phoenix #mallthathasitall
• Photos consisting all brands that the
mall possess, asking followers to
suggest brands they would love to
see to make it #mallthathasitall
4. #Facebook
• Photos consisting all food chains that
the mall possess, asking followers to
suggest other food chains they would
love to eat to make it
#mallthathasitall
• Photos consisting all entertainment
activities that the mall possess, asking
followers to suggest other activities
they would love to enjoy to make it
#mallthathasitall
5. #Facebook
• This would lead to a lot of user
generated content for the official
page leading as a survey to the mall
to add or subtract particular things in
it
• The most mentioned food chain,
brand or entertainment activity
suggested would be added in the mall
6. #Twitter
• Posting selfies inside the mall
flaunting most brand logos in the
picture will receive a loyalty
program from High Street Phoenix
• The person along with the selfie has
to hashtag #mallthathasitall
7. #Twitter
• This would lead to a lot of followers
pictures from people visiting the mall
creating buzz for the activity
8. #YouTube
• A short documentary about the
people working in the mall to make it
#mallthathasitall
• This would help in Perceptual
Management for High Street Phoenix
as the focus on employees would
lead to a connect with the followers
showing the mall not only focusing
on amenities but also people who
work in it
9. #Events- 1st April 2015
#foolsdayatphoneix
• Facebook/Twitter promoting the
event
• Canvas Laugh Factory hosting the
event
10. #Events – 5th April 2015
#beefbanturkeyallowed
• Mall restaurants serving Turkey and
Easter Eggs at Easter
• Facebook/Twitter promoting the
event
11. #Events – 24th April 2015
#phoenixsuperheromeet
• Avengers movie release in Imax (3D)
• Facebook/Twitter promoting the
event
• Clicking Selfies along with the movie
poster and phoenix logo together
hash tagging the photo with
#phoenixsuperheromeet
12. #Events
• This would benefit the in creating
buzz for Phoenix along with
#mallthathasitall
