Sales promotion include several
communication activities that attempt to
provide added value or incentives to
consumers , wholesalers, retailers or sales-force
to stimulate immediate sales.
Sales promotion describes promotional
methods using short-term techniques.
It is a marketing technique that is used to entice
customers to purchase a product. The promotions
typically last for a set period of time and are used
to achieve a specific purpose, such as increasing
market share or unveiling a new product
Objectives of Consumer Sales Promotion
A type of promotion related activity whereby
a product and/or service is pushed through
a marketing channel via the encouragement of
those channel members to buy, as well as
to promote the product and/or service to their
own group of customers.
Objectives of Trade Sales Promotion
The schemes are intended to motivate sales
people to put in more efforts to increase sales,
increase distribution, promote new or seasonal
products, sell more deals to resellers, book more
orders, develop prospects lists and build up
morale and enthusiasm.
Objectives of Sales-force Sales Promotion
Increase the level of motivation
Getting Market Information
Encourage selling of a new product
A valuation approach where items are sometimes initially marked up
artificially but are then offered for sale at what seems to be a
reduced cost to the consumer.
For example, a retail
store business might offer discount pricing on all of its apparel items for
a limited time period in order to attract new customers and boost sales.
Buy one, get one free", or "Buy one, get one" is a common form
of sales promotion. While rarely presented to customers in
acronym form, this marketing technique is universally known in
the marketing industry by the acronyms BOGO and BOGOF
and it is regarded as one of the most effective forms of special
offers for goods
Combo offer is an offer in which a product is combined with
another product may or may not be in the same category and
are sold in order to attract the customer.
A straight discount off the list price on each case
purchased during a stated time period.
An allowance given to
trade for arranging
desired display and
To create enthusiasm
in trade, increase store
traffic and exposure at
encourage trade to
product, to gain more
arranged to increase
awareness about new
To convince customer,
and personal selling
A product bundling
strategy is a
into one bundled
g efforts that
behaviour which is
to the firm.
Private label is a
Brand owned not by
a manufacturer or
producer but by
a retailer or supplier
its goods made by
its own label.