The presentation provides an overview of Lifestyle department stores in India. Lifestyle is a private retail company founded in 1999 and headquartered in Mumbai, with over 75 stores across India. It offers a wide range of national and international brands across categories like apparel, footwear, home goods, beauty products and more. The presentation discusses Lifestyle's store formats, design, layout, branding, and product categories. It also covers the roles and requirements of salespeople at Lifestyle stores.

1. Presentation on
retail management
BY
KIRAN SAWANT
RANIT MHATRE
SACHIN NAGARGOJE

2. Introduction of Lifestyle
Type
Private company
Industry
Retail
Founded
1999
Headquarters
Mumbai, Maharashtra
Area served
India
Key people
Micky Jagtiani, Chairman & CEO
Products
Department store

3. • Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group,
started its operations in India with the launch of the first Lifestyle store in Chennai in
1999. In little over a decade’s time, Lifestyle has established itself amongst the leading
retail companies in India.
• Positioned as a youthful, stylish and a vibrant brand, Lifestyle Departmental stores offers
its customers not just the ease of shopping but also an enjoyable shopping experience.
Each Lifestyle store brings together five concepts under one roof – Apparel, Footwear,
Children’s Wear & Toys, Furniture & Home Furnishings, Beauty & Fashion Accessories offering a convenience of a one-stop shop and a wide choice of national & international
brands.
• Lifestyle Stores started as Lifestyle stores in Chennai and Mumbai . Then spread to all
major stores in over a Decade. It got a very strong competition from Pantaloons Retailer
in starting year.
• But now has become made itself as a major Retail Stores chain due to its such as factor
pricing, Good location and International contemporary stores look. It started from a Two
stores as of 2012 it has now operate more than 75 Stores

4. Store format ( department)
• A departmental store is a large retail trading organization. It has several departments,
which are classified and organized accordingly. Departments are made as per different
types of goods to be sold.
• Self selection
CLOTHING
1. WOMEN
2. MEN
3. CHILDREN
FOOTWEAR, HANDBAGS & TRAVEL
1. MEN
2. WOMEN
3. CHILDREN
4. HANDBAGS
5. TRAVEL

5. BEAUTY & FASHION ACCESSORIES
1. WATCHES
2. PENS
3. SUNGLASSES
4. JEWELLERY
5. ACCESSORIES
6. BEAUTY
CHILDREN
1. APPAREL
2. TOYS
3. SCHOOL & STATIONERY
HOME CENTRE
1. FURNITURE
2. SOFT FURNISHINGS
3. HOMEWARE
4. ACCESSORIES
5. MODULAR KITCHENS

6. Store Design & Entrance
• The store design and layout tells a customer what the store is all about
• It is a very strong tool in the hands of the retailer for communicating and creating the
image of the store in the mind of the customer .
• The environment which is created in the retail store is a combination of the exterior
look of the store and the store interiors.
Store Marquee

7. Store Design
1.Exterior Store Design
2.Interior Store Design (lifestyle)
Atmospherics
• Lifestyle is a chain of exclusive specialty stores providing a truly international shopping
experience through world-class ambience, customer facilitation and clearly
differentiated product presentation.
•
stores have established themselves as preferred shopping destinations in the prime
shopping districts across the country.
•
Lifestyle, customers can browse at ease and shop in a relaxed and pleasing atmosphere.
Every Lifestyle store offers an international retailing ambience, reflecting the most
present trends in store design, thereby creating a splendid backdrop for the premium
offering.

9. Layout
Layout
• The last element which is integral to the internal look of the store is the store layout
• A layout is like a plan for the store it is meant to aid movement and flow of customers,
so that they move through the entire store .
Circulation plan

10. Types of services
• Home centric gift voucher
– Gift the freedom of choice
– Vouchers available: Rs 500/ 1000/2500/5000
• Quality & warranty
– Furniture made by best material
– Each piece of furniture is tested for durability and
strength
– Comes with 1 year warranty against any manufacturing
defect
• Loyalty programs
– The inner circle program offers exclusive rewards and
privilege to its members
– Earn reward points every time you shop at home centre

11. Exclusive Brands
•
•
•
•
•
Code
Fame Forever
Juniors
Forca
Melenga

12. Other Brand
•
•
•
•
•
•
•
•
•
•
•
•
Celio
Being Human
Adidas
Proline
Kappa
Jack and Jones
Tommy
Arrow
Lee
Blackberrys
Park Avenue
Spyker
•
•
•
•
•
•
•
•
•
•
•
•
•
Wrangler
Pepe jeans
Killers
Spaces
Peppermint
Barbi
Ginny and Jonny
Woodland
Catwalk
Puma
Nike
Cat
Clarks

13. planograms
• The location of various departments
• The location of various products within the department( creation of planograms)

14. Impulse Buying

15. Product Category
• Clothing
– Men
– Women
– Children
• Home Centric
–
–
–
–
–
Furniture
Soft furnishing
Home were
Accessories
Kitchen

16. • Footwear , Handbags and Travel
– Men
– Women
– And children
• Beauty and fashion
– Watch
– Jwellery
– Pen
– Sunglasses

17. Sales Person
• Qualification Required:
– Min Graduation is required and more.
• Language:
– English, Hindi and Marathi.
• Dress Code:
– As per company given
– Blue shirt and Dark blue pant.