Helios corporate presentation

2. Premium Watch Scenario – India.
Hardly 200 Retailers in a country of 5 million HNI
Largely independent retailers
The premium
market needs an
organized retail
Grey market leading to rampant discounting and unethical practices platform to take
the big leap.
China, Singapore
validate this.
Mostly small sized retail outlet with limited space for many brands
Astronomical rise in real estate rentals deterring businessmen and
brands from investing in quality retail destination in watches.

3. Our Vision for HELIOS:
Developing Retail for Premium & Luxury Watches in India
The contemporary
Multi brand chain.
Obsessed with
watches
Penetrating top 20 Destination store
urban Indian for International
towns in next 5 premium brands :
years 40+ brands
Showcasing every
Benchmark in brand story &
Customer services building
& Delight merchandise
authority
Targeting to a
discerning global
consumer.

4. Helios – brand portfolio
Product category offering Brand portfolio
• Movado, Baume & Mercier, Raymond Weil,
Heritage Milleret , Frederique Constant, Victorinox
• Emporio Armani, Hugo Boss, GC, Cerruti,
Premium/high fashion Xylys, Morellato, Paco Rabanne, Roberto
Cavalli, Chronotech,
• Titan, Citizen, Seiko
Mainstream
• Guess, Esprit, Diesel, Police, Kenneth Cole,
Fashion DKNY, Pierre Cardin , Fossil, Tommy
Hilfiger, FCUK, Storm,

5. Helios – The Differentiators
Larger stores (2000 sq. feet) in the best locations across India-South Ex, 100 feet Road,
Re-defined benchmark in terms of customer experience-25% repeat purchase
Banjara Hills, CG Road, Sector 17, Koramangala, Jayanagar
Re-defined benchmarks in terms of customer experience-25% repeat purchase
Expanded the market-30% of walk-ins are first-time entrants into the premium-watch
market
Appreciated by the connoisseur- Average time spent in store is 45 minutes
Zoning-differentiation between segments
Dedicated seating area-100 sq. feet

6. Store Facade

7. Store Interior

8. Exclusive area for Premium Brands

9. Exclusive area for Premium Brands

10. Private viewing lounge

11. Customer Speak
I am impressed with the collection of
Watches. Unique and par with global watch stores.
Too good sales staff. Ultimate in Sales and
Excellent collection & presentation.
Pampering customer. Keep it up
Very detailed guidance by the staff
Good Customer Care and peaceful Great showroom, good collections and a
atmosphere Truly good idea from Titan..
Store is located at a very accessible place.
I like the ambience very much and very
friendly sales staff..

12. Future Plans
25 stores by 2011- Delhi NCR (8) , Blr (6). Mumbai (5), Hyderabad (2), Chennai (2), At
present:3 stores – Bangalore (2), Chandigarh. Superlative response.
Plan to roll out to 75 stores, 20 towns by Mar 2012
Dedicated shop-in-shop for few select brands/ partnerships
Significant Marketing, PR & brand building investments in increasing awareness built
into the plan

13. What do we offer…
A platform to explode growth in this segment
• Seen in other Asian countries
• Access to new customers
Zero compromise on customer experience-display and availability
Financial strength to invest in merchandise
Exclusive shop-in-shop display
Transparent, ethical approach to business
An innate understanding of Indian consumer
A track-record of successful partnerships- Seiko, Fossil, Tommy Hilfiger

14. Titan as a Partner
Transparent and open company
Value Relationships
Professional management, strong Corporate governance
Believe in winning by delighting customers
Strong faith in Brands, Retailing
Willing to learn from our partners

15. Looking forward to a long term partnership