Traceability & Trade – Implications/Opportunities - Ms. Marie-Christine Talbot, National and International Development, Agri-Traçabilité International, from the 2017 NIAA Annual Conference, U.S. Animal Agriculture's Future Role In World Food Production - Obstacles & Opportunities, April 4 - 6, Columbus, OH, USA. More presentations at http://www.trufflemedia.com/agmedia/conference/2017_niaa_us_animal_ag_future_role_world_food_production

1. Agri-Traçabilité Québec
16 years of expertise in
traceability
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2. Agenda
• Quebec, Canada
• Agri-Traçabilité Québec (ATQ)
• Traceability system overview
• Traceability as an insurance policy
• Traceability as a market tool
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3. Quebec, Canada
• Quebec is one of Canada’s ten provinces
• Population of 8.2 million
• Quebec has 28,000 farms
• Main agricultural products are dairy, pork and
beef
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4. Agri-Traçabilite Quebec (ATQ)
A non-profit organization created in 2001,
mandated by the Quebec Ministry of agriculture to
manage the traceability system.
Mission
• Development, implementation and operation of a permanent ID and
traceability system for food and agricultural products (livestock and
crops)
• Contribute to the improvement of food safety and competitive
capability of agricultural producers and of the agri-food industry as a
whole
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5. Traceability System Overview
Based on the three pillars of traceability:
• Premises identification
• Animal identification : Double identification: safety, Identification
within days of birth
• Animal movement
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6. Traceability System Overview
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7. Traceability System Overview
Bovine Sheep Cervid
Producers and stakeholders
registered in ATQ database 12,345 1,609 144
Statistics as of March 31, 2016
• 19,646 premises registered in the database
• Almost 4,000,000 events reported annually in ATQ’s
database
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8. Traceability System Overview
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• By Electronic means: 85%
• Through Customer Service (phone and paper): 15%
More than 67,000 phone calls and 7,200 paper documents in 2016

9. 2001 | Scrapie, England
 6 million animals slaughtered and lost $12.4 million
2003 | BSE, Canada
 Lost $7 billion
2008 | Listeria, Canada
 23 deaths
2012 | E.coli, Canada
 Recall over 1 800 meat product
2013 | Horse meat crisis, Europe
 Meat recall
2015 | ESB au Canada
 Long tracing process
2017 | Bovine Tuberculosis , Canada
 More than 10 000 slaughtered animals
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Traceability as an Insurance Policy

10. Traceability as an Insurance Policy
• Does not prevent animal deaths or food safety crises
• Allows rapid detection of the source
• Ensures fast and effective intervention
• Mitigates the economic losses and preserves the value of
livestock
Secures the national and international market and
increases consumer’s trust
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11. Traceability as an Insurance Policy
Trace-back functionality:
• In a few minutes to hours, the system has the capacity to identify
sites as well as animals that are at risk of being infected or
contaminated
• Allows rapid containment of the crisis and limits the livestock
and economic losses
Trustworthy information
For example, the 2003 detection of BSE in an Alberta cow led Japan,
the US and Mexico to ban imports of Canadian beef and cattle.
Because of its provincial traceability system (ATQ), Quebec was the
first Canadian source of beef products allowed to export to Japan after
the crisis.
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Trace-back
Traceability as an Insurance Policy

13. Traceability as a Market Tool
Adds value to your product by meeting the
requirements of the internal and external markets
• Every country has its own requirements (China, Europe,
Japan, USA, Canada)
• For Europe, the history of the animal is essential, for
China, country of birth.
• The OIE (World Organization for Animal Health) also has
general indicators.
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14. Traceability as a Market Tool
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• Traceability was the first step to the national quality on
farm program Canadian Pork excellence, along with
biosecurity and animal care
• Individual and group traceability is managed through a
centralized database
• Traceability gives a competitive advantage in the
market place to Canadian pork and secures business
continuity

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proAction Video:
Building Trust: Our Story

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18. Why traceability for our industry?
Full traceability is about helping consumers answer the
question “where does my food come from?”
Traceability unites all other modules of proAction
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19. Guiding Principles
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1. proAction® will be designed by farmers for farmers
2. Striving for continuous improvement, proAction will provide reasonable time periods to
allow farmers to meet the programs’ targets
3. proAction will be mandatory for all dairy farms in Canada
4. proAction will be transparent and recognized by regulators, stakeholders and society
5. proAction will improve the sustainabilityof Canadian dairy farms
6. proAction will be cost-efficient, user-friendly and valuable to farmers
7. proAction will use existing expertise to minimize the number of on-farm visits
8. proAction will have the same timelines for all dairy farms in Canada
9. proAction will have the same obligations and consequences for all dairy farms
10. proAction will use the existing CQM program framework and infrastructure to facilitate
consistent administration
11. proAction will use credible and independent audits
12. proAction will partner with governments in the implementation of the programs
13. DFC and member organizations will provide the necessary resources to implement the
programs

20. The Requirements
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Premises Identification
Animal Identification
Tag Activation
Animal Move-in
Tag Retirement

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22. Traceabilitycanserveboth! 22
AnimalID
PremisesID
Movement
Animal
Health

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Thank you!