This document outlines a vision and strategies to support sustainable and market-oriented sheep and goat production in Shinille, Ethiopia by 2020. It identifies key challenges small ruminant farmers and the value chain face, including seasonal moisture stress, lack of veterinary services and supplies, feed shortages, information gaps, and lack of skills. The strategies proposed to address these challenges include improving access to sustainable feed, animal health services, market information, capacity building, and drought mitigation mechanisms.