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Gaza Sderot & Prison Valley Alexandre Brachet / Upian
<ul><li>Upian makes webdocumentaries focusing  on the web as first plateform </li></ul><ul><li>Internet is the number 1 pl...
<ul><li>What we want discuss with you  </li></ul><ul><li>Formats    Linear VS Non linear & the concept of real time </li><...
Gaza Sderot is an original project broadcast by Arte.tv, the official site of ARTE, the French-German cultural television ...
 
 
mock-ups
 
 
 
 
 
<ul><li>Some figures on Gaza Sderot </li></ul><ul><ul><li>40 movies on each sides </li></ul></ul><ul><ul><li>4 month of in...
<ul><li>Why the people like Gaza Sderot  </li></ul><ul><ul><li>   </li></ul></ul><ul><ul><li>Because they can create their...
<ul><li>Why the people like Gaza Sderot  </li></ul><ul><ul><li>   </li></ul></ul><ul><ul><li>Because they can create their...
Prison Valley is an original project broadcast by Arte.tv, the official site of ARTE, the French-German cultural televisio...
 
An online movie 59’
Some interactive rooms and rich media documents
And some graphic codes from the Video Game
Participation tools, tchat between users and with the protagonists
But also an iPhone App
A long lengh movie for TV (broadcast 06th July in prime time on Arte)
 
 
<ul><li>At the end Prison Valley is : </li></ul><ul><li>An  interactive documentary  : online now !    http://prisonvalley...
<ul><li>Some Keypoints on Prison Valley </li></ul><ul><ul><li>Match Cinema Documentary & Interactivity </li></ul></ul><ul>...
<ul><li>Some Keypoints on Prison Valley </li></ul><ul><ul><li>Items borrowed from the video game universe : rooms system, ...
> Html tools
<ul><li>Html tools – The brand of the programm & a tool for conversation : </li></ul><ul><li>Home Page </li></ul><ul><li>B...
Focus on : > The Debate & the Participation
 
 
 
 
 
 
> The Distribution
 
 
 
<ul><li>And next ? </li></ul><ul><li>Html 5 </li></ul><ul><li>Geo localisation </li></ul><ul><li>Low tech </li></ul>
Thanks ! http://www.upian.com Alexandre Brachet 0033 1 53 19 70 03 [email_address] Twitter : @abrachet
Thanks ! http://www.upian.com Alexandre Brachet 0033 1 53 19 70 03 [email_address] Twitter : @abrachet
Everyone knew it was impossible to do. Then one day someone came who did not know, and he did.
 
 
 
 
 
 
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THE PIXEL LAB 2010: Alexandre Brachet of Upian.com - Case Study: Cross-Media Producer of Gaza Sderot & Prison Valley

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THE PIXEL LAB 2010: Alexandre Brachet of Upian.com - Case Study: Cross-Media Producer of Gaza Sderot & Prison Valley

  1. 1. Gaza Sderot & Prison Valley Alexandre Brachet / Upian
  2. 2. <ul><li>Upian makes webdocumentaries focusing on the web as first plateform </li></ul><ul><li>Internet is the number 1 plateform </li></ul><ul><li>What this means : </li></ul><ul><ul><li>First broadcast on the Internet </li></ul></ul><ul><ul><li>Project cannot live without the internet </li></ul></ul><ul><ul><li>Project has to speak the langage of the web </li></ul></ul><ul><li>What this doesn’t mean </li></ul><ul><ul><li>The web is NOT an additionnal platform / broadcasting channel </li></ul></ul><ul><ul><li>The web is the ONLY platform / broadcasting channel </li></ul></ul>
  3. 3. <ul><li>What we want discuss with you </li></ul><ul><li>Formats  Linear VS Non linear & the concept of real time </li></ul><ul><li>Design fits with content </li></ul><ul><li>Participation & Audience </li></ul><ul><li>Production Strategy </li></ul>
  4. 4. Gaza Sderot is an original project broadcast by Arte.tv, the official site of ARTE, the French-German cultural television station, in coproduction with an Israeli team - Alma Films/Trabelsi Productions in cooperation with The Sapir College in Sderot, a Palestinian team - Ramattan Studios, a French documentary production company - Bo Travail ! and the interactive production company Upian.com. http://gaza-sderot.arte.tv Gaza Sderot
  5. 7. mock-ups
  6. 13. <ul><li>Some figures on Gaza Sderot </li></ul><ul><ul><li>40 movies on each sides </li></ul></ul><ul><ul><li>4 month of intensive work in webdesign and flash html </li></ul></ul><ul><ul><li>210 000 euros (80 000 Arte / 90 000 CNC / 40 000 coproducers) </li></ul></ul><ul><ul><li>More than 500 000 unique visitors </li></ul></ul><ul><ul><li>More than 2,5 millions vidéos seen </li></ul></ul><ul><ul><li>An average of 9 minutes on the website </li></ul></ul><ul><ul><li>More that 3 000 links on the web pointed to Gaza Sderot </li></ul></ul><ul><ul><li>25000 videos embedded </li></ul></ul><ul><ul><li>A very active facebook group </li></ul></ul><ul><ul><li>Lot of numerous discus on blogs and social networks – the debate is inside & outside </li></ul></ul><ul><ul><li>A 52’ minutes movie for TV </li></ul></ul><ul><ul><li>6 awards & nominated to digital Emmy Awards </li></ul></ul>
  7. 14. <ul><li>Why the people like Gaza Sderot </li></ul><ul><ul><li>   </li></ul></ul><ul><ul><li>Because they can create their own story </li></ul></ul><ul><ul><li>Because they can choose the way they consume the story </li></ul></ul><ul><ul><li>Because the content is good, strong, emotional </li></ul></ul><ul><ul><li>Because technically it is perfect </li></ul></ul><ul><ul><li>Because it’s a promesse to speak to a worlwide audience </li></ul></ul><ul><ul><li>Because they can embed and create debate on thei own their own place for debates on blogs, facebook, etc. </li></ul></ul>
  8. 15. <ul><li>Why the people like Gaza Sderot </li></ul><ul><ul><li>   </li></ul></ul><ul><ul><li>Because they can create their own story </li></ul></ul><ul><ul><li>Because they can choose the way they consume the story </li></ul></ul><ul><ul><li>Because the content is good, strong, emotional </li></ul></ul><ul><ul><li>Because technically it is perfect </li></ul></ul><ul><ul><li>Because it’s a promesse to speak to a worlwide audience </li></ul></ul><ul><ul><li>Because they can embed and create debate on thei own their own place for debates on blogs, facebook, etc. </li></ul></ul>
  9. 16. Prison Valley is an original project broadcast by Arte.tv, the official site of ARTE, the French-German cultural television station, in coproduction with Upian.com Prison Valley is directed by Philippe Brault et David Dufresne. http://prisonvalley.arte.tv Welcome to Cañon City, Colorado. A town in the middle of nowhere with 36,000 souls and 13 prisons, one of which is Supermax, the new 'Alcatraz' of America. A prison town where even those living on the outside live on the inside . A journey into what the future might hold. Prison Valley
  10. 18. An online movie 59’
  11. 19. Some interactive rooms and rich media documents
  12. 20. And some graphic codes from the Video Game
  13. 21. Participation tools, tchat between users and with the protagonists
  14. 22. But also an iPhone App
  15. 23. A long lengh movie for TV (broadcast 06th July in prime time on Arte)
  16. 26. <ul><li>At the end Prison Valley is : </li></ul><ul><li>An interactive documentary : online now ! http://prisonvalley.arte.tv (In 3 languages) </li></ul><ul><li>A documentary (59’ ) broadcasted in June or July 2010 on Arte and available on itunes et VOD and DVD on demand </li></ul><ul><li>An iPhone app free and available now (In 3 languages) </li></ul><ul><li>A book Arte Editions / Democratic Books – september 2010 </li></ul><ul><li>A photo exhibition (11th mai to 12th juin at the Since Gallery) </li></ul>
  17. 27. <ul><li>Some Keypoints on Prison Valley </li></ul><ul><ul><li>Match Cinema Documentary & Interactivity </li></ul></ul><ul><ul><li>Place the conversation at the core of the programm </li></ul></ul><ul><ul><li>Hi Definition Experience in your Browser (more than 2 hours of content on the Internet) </li></ul></ul><ul><ul><li>« A documentary that carries the tool of discussions within » </li></ul></ul><ul><ul><li>« Exclusive Interactivity : the user can talk to the character of the movie. Everybody is playing a part in this project : authors, producers, but also caracters of the movie and the web user. </li></ul></ul><ul><ul><li>Classic interactivity : forums, chat (localized for each country) </li></ul></ul><ul><ul><li>Emotional interactivity : the question of fear, the emotional portfolios. The user is invited to reflect on what he is seeing and to express his emotions. </li></ul></ul>
  18. 28. <ul><li>Some Keypoints on Prison Valley </li></ul><ul><ul><li>Items borrowed from the video game universe : rooms system, number of user connected & technology </li></ul></ul><ul><ul><li>Freedom of writing and imagination for the autors and directors, powered by the system of a single story interrupted by interactive pauses.  Timeline </li></ul></ul><ul><ul><li>Not a short it’s a long format </li></ul></ul><ul><ul><li>A special attention to social networks and media partners We spread videos & content as much as we can with our pannters (medias) and social network and go for several canals of distribution  Facebook & twitter Story </li></ul></ul><ul><ul><li>45 days of shooting in Colorado </li></ul></ul><ul><ul><li>250 000 euros (70 000 Arte / 20 000 CNC DEVELOPMENT / 90 000 CNC PRODUCTION / 70 000 Upian) </li></ul></ul>
  19. 29. > Html tools
  20. 30. <ul><li>Html tools – The brand of the programm & a tool for conversation : </li></ul><ul><li>Home Page </li></ul><ul><li>Blog </li></ul><ul><li>Newsletter (35 000 people subscribe to the newsletter actually) </li></ul><ul><li>Forums </li></ul>
  21. 31. Focus on : > The Debate & the Participation
  22. 38. > The Distribution
  23. 42. <ul><li>And next ? </li></ul><ul><li>Html 5 </li></ul><ul><li>Geo localisation </li></ul><ul><li>Low tech </li></ul>
  24. 43. Thanks ! http://www.upian.com Alexandre Brachet 0033 1 53 19 70 03 [email_address] Twitter : @abrachet
  25. 44. Thanks ! http://www.upian.com Alexandre Brachet 0033 1 53 19 70 03 [email_address] Twitter : @abrachet
  26. 45. Everyone knew it was impossible to do. Then one day someone came who did not know, and he did.

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