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THE PIXEL LAB 2010: Brian Newman - New Business Models & Finance Structures

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THE PIXEL LAB 2010: Brian Newman - New Business Models & Finance Structures

  1. 1. Re:nventing Business Models/ Financing Brian Newman springboardmedia.blogspot.com @bnewman01
  2. 2. The Model is Broken
  3. 3. Old World $
  4. 4. Old World $ • Play festival
  5. 5. Old World $ • Play festival • Sell to distributor/broadcaster (s)
  6. 6. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues
  7. 7. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues • They sell to audience
  8. 8. Old World $ • Play festival • Sell to distributor/broadcaster (s) • Advance • Percentage of revenues • They sell to audience • Who pays for the film
  9. 9. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors
  10. 10. Old World $ • Play festival • Sell to distributor/broadcaster • Advance • Percentage of revenues • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors • Everyone is happy....
  11. 11. Old World $ H • Play festival T • Sell to distributor/broadcaster • Advance Y • Percentage of revenues M • They sell to audience • Who pays for the film • $ to distributor • $ to filmmakers • $ to investors • Everyone is happy....
  12. 12. Old World $ Play festival Maybe
  13. 13. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere
  14. 14. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses
  15. 15. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully
  16. 16. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy
  17. 17. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery
  18. 18. Old World $ Play festival Maybe Sell to distributor/broadcaster(s) Maybe – forever, everywhere Advance $0 - $15,000 avg Percentage of revenues 30% - 60% after expenses They sell to audience Hopefully Who pays for the film If theaters book it or buyers buy $ to distributor But, marketing, P&A, staffing, cross- collateralization, fees, delivery $0 to filmakers $0 to investors No one is happy...and you don’t even own your film anymore
  19. 19. $
  20. 20. $
  21. 21. Disruptive Innovation Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Clayton Christensen via Wikipedia
  22. 22. It’s not until the tide goes out until you see who’s wearing the swim trunks - Warren Buffett
  23. 23. Value has changed.
  24. 24. Old Media World Value: Scarcity New Media World Value: Overabundance
  25. 25. Attention Economy
  26. 26. Engagement
  27. 27. Participatory Culture A Conversation
  28. 28. Authenticity
  29. 29. Convenience & Immediacy
  30. 30. Localism
  31. 31. Reward
  32. 32. Multiple Access Points
  33. 33. Creating context is more important than creating content. The greatest creative and business opportunities are everything around the content Taylor Davidson
  34. 34. Data
  35. 35. People spend their money, time and passion to better their lives, not to better yours. Accept it. Remind yourself of this mantra every time you create, market and deliver a product or service, and it will make you focus on exactly why someone should spend their money, time and passion on you. Taylor Davidson
  36. 36. Monetizing It Ideal
  37. 37. Monetizing It Now
  38. 38. Market Conditions + Established Practices/Incumbent Players + Fear = Less Experimentation
  39. 39. Photo Credit: FFFFound
  40. 40. NEW + OLD
  41. 41. Embrace Multi-modality In biz plan
  42. 42. Multi-Modal Practices Platforms
  43. 43. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG Broadcast Interactive DVD Experiences VOD/EST Apps Online + Viral Content Marketing Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  44. 44. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG A Broadcast U Interactive D DVD I Experiences E VOD/EST N Apps C Online + Viral Content Marketing E Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  45. 45. Multi-Modal Practices Platforms Theatrical Events Nontheatrical (incl. fests) Games Educational ARG A Broadcast U Interactive D DVD I Experiences E VOD/EST N Apps C Online + Viral Content Marketing E Piracy/Peer to Peer PR Territories Print Mobile/Portable Devices Merchandise Windows Other....
  46. 46. Multi-Modal Practices Business/Finance Models
  47. 47. Multi-Modal Practices Business/Finance Models Foundations Co-Op Marketing Government Licensing Nonprofit/NGO Partnerships Gap Corporate/Brands Debt Individual Donors Free Investment Subscription Tax Incentives/Rebates/Credits Advertising Sales Affiliate Models Sales Agents Lease Related Sales (merchandise, stock footage....) Co-Production Post Other....
  48. 48. Each platform will probably have multiple business models
  49. 49. The biggest problem with most projects, and with the industry generally, is a total disconnect from the audience. We need to put as much creativity and work into <thinking about, learning about/from, developing> our audience as we put into creating our stories.
  50. 50. The Rules...Today
  51. 51. The Rules...Today Keep Budgets Low Raise Enough to Distribute & Market Your Project
  52. 52. Only Three Things Matter: Peter Dekom
  53. 53. Only Three Things Matter: Creativity Deal-Making Marketing Peter Dekom
  54. 54. ....Or Maybe Just One
  55. 55. ....Or Maybe Just One Data
  56. 56. The best way to predict the future is to invent it Alan Kay
  57. 57. Blog: www.springboardmedia.blogspot.com Email:bnewman001@gmail.com Twitter: @Bnewman01

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