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Making digital services human

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Slides from a talk at Digital Services World Congress about design in relation to the Internet of Things.
Talk was on WED 19 June 2013

Published in: Design, Business, Technology

Making digital services human

  1. 1. The real humanexperience of theinternet of thingsMartin Charlier@marcharlier@fjord
  2. 2.  Services can become more ‘human’. How design fits into this.What I’m going to talk about
  3. 3. The Economist, 2002
  4. 4. MusicRetailNews & PublishingPhotography, Film & TelevisionCommunicationTravel & TransportationBankingHealth & WellnessDigital is changing industries
  5. 5. Many people⇵One computerOne person⇵One computerOne person⇵Many computers
  6. 6. 2013Computing isbecomingshapeless
  7. 7. Embedded in things and environment.
  8. 8. Embedded in things and environment.Understand speech, gestures, context.
  9. 9. Embedded in things and environment.Understand speech, gestures, context.Make decisions and take action.
  10. 10. 2013Computing isbecomingshapeless.It starts tobecome morehuman.
  11. 11. Tom Igoe, Dan O’SullivanPhysical Computing“How the computer sees us.”
  12. 12. How it will see us?
  13. 13. Services canbecome morehuman too.But we need tobe careful.
  14. 14. How about gesture-controlledonline banking on your TV?Designer #2*facepalm*Designer #1What’s the future goingto be like?Designer #1
  15. 15. “I’d rather eat you”
  16. 16. Thanks! @rivalee
  17. 17. Unexpecteditem in thebagging area.
  18. 18. Telegraph.co.uk, 2010
  19. 19. Sony TV advert patent
  20. 20. Microsoft XBOX One
  21. 21. Victor Johansson: The Escape Jacket
  22. 22. Steffen Fiedler: Instruments of Politeness
  23. 23. Adam Harvey: Camouflage from Computer Visionwww.cvdazzle.com
  24. 24. Design needs tomake serviceshuman.
  25. 25. DESIGN TODISAPPEAR
  26. 26. InteractionTime
  27. 27. REMOVE THEINTERFACE
  28. 28. 1. A driver approaches her car.2. Takes her smartphone out of herpurse.3. Turns her phone on.4. Slides to unlock her phone.5. Enters her passcode into her phone.6. Swipes through a sea of icons,trying to find the app.7. Taps the desired app icon.8. Waits for the app to load.9. Looks at the app, and tries figureout (or remember) how it works.10. Makes a best guess about whichmenu item to hit to unlock doorsand taps that item.11. Taps a button to unlock the doors.12. The car doors unlock.13. She opens her car door.Golden Krishna: nointerface.tumblr.com
  29. 29. Golden Krishna: nointerface.tumblr.com1. A driver approaches her car.Takes her smartphone out of herpurse.Turns her phone on.Slides to unlock her phone.Enters her passcode into her phone.Swipes through a sea of icons,trying to find the app.Taps the desired app icon.Waits for the app to load.Looks at the app, and tries figureout (or remember) how it works.Makes a best guess about whichmenu item to hit to unlock doorsand taps that item.Taps a button to unlock the doors.2. The car doors unlock.3. She opens her car door.
  30. 30. NEEDS
  31. 31. “Objects +”
  32. 32. Umbrella +
  33. 33. Body scale +
  34. 34. Signage +
  35. 35. Pill bottle +
  36. 36. CREATEOPENSERVICES
  37. 37. VOY ‘Ugle’www.voyoslo.com
  38. 38. OnTreeswww.ontrees.com
  39. 39. UNDERSTANDHUMANS
  40. 40. Nikos A. SalingarosHuman scale
  41. 41. Gary Hustwit ‘Urbanized’Human scale
  42. 42. Masahiro MoriThe uncanny valley
  43. 43. cute creepy
  44. 44. User experienceSensing technologySweet spot
  45. 45. UNDERSTAND HUMANSCREATE OPEN SERVICESDESIGN AROUND NEEDSREMOVE THE INTERFACEDESIGN TO DISAPPEAR
  46. 46. Every product isa service waitingto happen.(Malin Mäki)And vice versa.
  47. 47. Thank you.Martin Charlier@marcharlier@fjordmartin.charlier@fjord.co.uk

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