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Making digital services human

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Making digital services human

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Slides from a talk at Digital Services World Congress about design in relation to the Internet of Things.
Talk was on WED 19 June 2013

Slides from a talk at Digital Services World Congress about design in relation to the Internet of Things.
Talk was on WED 19 June 2013

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Making digital services human

  1. 1. The real human experience of the internet of things Martin Charlier @marcharlier @fjord
  2. 2.  Services can become more ‘human’.  How design fits into this. What I’m going to talk about
  3. 3. The Economist, 2002
  4. 4. Music Retail News & Publishing Photography, Film & Television Communication Travel & Transportation Banking Health & Wellness Digital is changing industries
  5. 5. Many people ⇵ One computer One person ⇵ One computer One person ⇵ Many computers
  6. 6. 2013 Computing is becoming shapeless
  7. 7. Embedded in things and environment.
  8. 8. Embedded in things and environment. Understand speech, gestures, context.
  9. 9. Embedded in things and environment. Understand speech, gestures, context. Make decisions and take action.
  10. 10. 2013 Computing is becoming shapeless. It starts to become more human.
  11. 11. Tom Igoe, Dan O’Sullivan Physical Computing “How the computer sees us.”
  12. 12. How it will see us?
  13. 13. Services can become more human too. But we need to be careful.
  14. 14. How about gesture-controlled online banking on your TV? Designer #2 *facepalm* Designer #1 What’s the future going to be like? Designer #1
  15. 15. “I’d rather eat you”
  16. 16. Thanks! @rivalee
  17. 17. Unexpected item in the bagging area.
  18. 18. Telegraph.co.uk, 2010
  19. 19. Sony TV advert patent
  20. 20. Microsoft XBOX One
  21. 21. Victor Johansson: The Escape Jacket
  22. 22. Steffen Fiedler: Instruments of Politeness
  23. 23. Adam Harvey: Camouflage from Computer Vision www.cvdazzle.com
  24. 24. Design needs to make services human.
  25. 25. DESIGN TO DISAPPEAR
  26. 26. Interaction Time
  27. 27. REMOVE THE INTERFACE
  28. 28. 1. A driver approaches her car. 2. Takes her smartphone out of her purse. 3. Turns her phone on. 4. Slides to unlock her phone. 5. Enters her passcode into her phone. 6. Swipes through a sea of icons, trying to find the app. 7. Taps the desired app icon. 8. Waits for the app to load. 9. Looks at the app, and tries figure out (or remember) how it works. 10. Makes a best guess about which menu item to hit to unlock doors and taps that item. 11. Taps a button to unlock the doors. 12. The car doors unlock. 13. She opens her car door. Golden Krishna: nointerface.tumblr.com
  29. 29. Golden Krishna: nointerface.tumblr.com 1. A driver approaches her car. Takes her smartphone out of her purse. Turns her phone on. Slides to unlock her phone. Enters her passcode into her phone. Swipes through a sea of icons, trying to find the app. Taps the desired app icon. Waits for the app to load. Looks at the app, and tries figure out (or remember) how it works. Makes a best guess about which menu item to hit to unlock doors and taps that item. Taps a button to unlock the doors. 2. The car doors unlock. 3. She opens her car door.
  30. 30. NEEDS
  31. 31. “Objects +”
  32. 32. Umbrella +
  33. 33. Body scale +
  34. 34. Signage +
  35. 35. Pill bottle +
  36. 36. CREATEOPEN SERVICES
  37. 37. VOY ‘Ugle’ www.voyoslo.com
  38. 38. OnTrees www.ontrees.com
  39. 39. UNDERSTAND HUMANS
  40. 40. Nikos A. Salingaros Human scale
  41. 41. Gary Hustwit ‘Urbanized’ Human scale
  42. 42. Masahiro Mori The uncanny valley
  43. 43. cute creepy
  44. 44. User experience Sensing technology Sweet spot
  45. 45. UNDERSTAND HUMANS CREATE OPEN SERVICES DESIGN AROUND NEEDS REMOVE THE INTERFACE DESIGN TO DISAPPEAR
  46. 46. Every product is a service waiting to happen. (Malin Mäki) And vice versa.
  47. 47. Thank you. Martin Charlier @marcharlier @fjord martin.charlier@fjord.co.uk

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