1. REGINA (BUTZ) LEAGUE
Charlotte, NC
rleague716@gmail.com ● 704.618.8854
SENIOR MANAGER, OPERATIONS – WHOLESALE / RETAIL TRADE
RETAIL OPERATIONS MANAGEMENT ● TEAM LEADERSHIP / TRAINING ● CUSTOMER SERVICE
PURCHASING / PROCUREMENT ● PRODUCT MANAGEMENT ● MERCHANDISING ● FORECASTING
INVENTORY MANAGEMENT ● MARKETING / ADVERTISING ● FINANCIAL MANAGEMENT / P & L
CORPORATE AND DTC SALES ● STRATEGIC PLANNING ● HR ● SUPERIOR COLD CALLING SKILLS
SUMMARY OF QUALIFICATIONS / ACHIEVEMENTS
• Dynamic, goal focused, proactive leader with broad, in-depth history of optimizing profitability of diverse
retail and wholesale businesses (including all Sales & Marketing).
• Nominated for “Small Business Employer Award” in State of South Carolina.
• Featured as Today's Woman cover story.
• Proficient at maximizing competitiveness by compiling and analyzing market information and establishing
pricing, merchandising, and product mix (both seasonal and base).
• Superlative communication and interpersonal skills, adept at forging and maintaining strong relationships
with customers, corporate leaders, vendors, and staffs.
• Member of Calvin Klein sales team recognized as #1 sales force in cosmetic industry for approximately six
years; helped launch such famous, top-selling brands as Obsession, Eternity and CK one.
• Proven ability to hire, train, and pilot motivated employees to achieve peak performance levels that directly
impact both top- and bottom-lines.
PROFESSIONAL EXPERIENCE
SALES REPRESENTATIVE & CONSULTANT Western North Carolina 2014 - Present
MARCOLIN USA – World wide designers, producers and distributors of fashion eyewear Charlotte, NC
• Ranked #1 nationally in months 3 and 4 of employment for highest percent growth over LY for Candie’s
brand (approximately 90 reps_
• Consistently ranked #2 or #3 within region (all brands combined) for highest % growth over quota
• Increased sales by 26% year to date over last year by cold calling, identifying opportunities that increase
account penetration
CUSTOMER SERVICE & BUSINESS MANAGER 2011 - 2014
ONSIGHTSOLUTIONS–Direct Advertising and Marketing for Automobile Industry Dallas, TX
• Managed AR / AP, customer service and payroll functions for #1 franchise is the US
OWNER / MANAGER 1999 - 2011
ACE HARDWARE & GARDEN CENTER Lancaster, SC
65-year-old family retail business with diverse product mix and customer base; independent dealer for Ace
Hardware and Southern States Feed & Fertilizer
• Led all operations within four acres of retail space, open six days / week: 16,000 sq.ft main store, two
greenhouses, garden center, bulk yard, and fast food café.

2. REGINA (BUTZ) LEAGUE ● rleague716@gmail.com • 704-618-8854 ● Page 2
• Hired, supervised, scheduled, and motivated 10-17 Sales Professionals (depending on season); trained team
to offer highest levels of customer service. Created and implemented systems that optimized customer
service / satisfaction levels.
• Ensured success within market by creating competitive retail pricing and transitioning seasonal products
from 60+ vendors; established foundation of 10,000+ basic SKUs and maintained knowledge of local “Big
Box” competition, including Wal-Mart, Home Depot, and Tractor Supply.
• Effectively merchandised products by leveraging signage and creative displays.
• Elevated revenues by capitalizing on such advertising / marketing tools as frequent shopper rewards
program, local newspaper, postcards, alternative media (DataPoint Marketing); also attended trade shows to
maximize market footprint.
• Held full authority for P&L, cash flow, property & liability insurance, payroll, taxes, and workman's
compensation.
• Voted “Best Hardware Store, Garden Center and / or Feed Dealer” by readers of local newspaper for 12
consecutive years.
MANAGER (REGIONAL/ DISTRICT) 1988 - 1999
CALVIN KLEIN COSMETICS COMPANY, NEW YORK, NY Charlotte, NC
• Managed corporate relations by serving as point-person for over 400 stores; key accounts included Belk,
Inc. (Charlotte, NC), Rich's/Lazarus / Goldsmith's (Atlanta), and Proffitts (Knoxville, TN).
• Coordinated with corporate buying offices for Dillards, and Macy’s.
• Managed annual retail sales of over $30M.
• Negotiated and managed seasonal promotional calendars, stock & sales plans, space & location, and TV ,
radio and print advertising budgets.
• Launched new brands, drove GWP promotions, and managed in-store visual.
• Hired, trained and provided leadership for seven territory managers; compiled annual performance reviews,
managed travel budgets.
• Collected and reported competitive information (including market share, and trends) to Calvin Klein
Corporate; created and delivered presentations to leadership and accounts.
• Consistently achieved aggressive retail sales and shipping goals by establishing and managing budgets and
forecasting. Achieved quarterly bonus during 12 years of employment.
EDUCATION AND TRAINING
BACHELOR OF SCIENCE – CONSUMER SCIENCE / FASHION MERCHANDISING
WINTHROP UNIVERSITY – ROCK HILL, SC
PROFESSIONAL ASSOCIATIONS / AFFILIATIONS
• Member of Clemson Extension Advisory Board.
• Founded annual 4H Club fundraiser with over 400 attendees.
• Contracted by City of Lancaster to design and landscape downtown area on seasonal rotation.
• Volunteer Project Manager for many local school landscape projects.
• Sponsored local Community Garden for United Way.
• Founded and hosted local Farmers Market.
• Master Gardener; fund / support Master Gardener classes.
• Guest writer for annual “Spring Lawn & Garden “section for The Lancaster News.