1. Thomas Hale
7332 Hosbrook Rd.
Madeira, OH 45243
513-265-6491
tomhale1166@gmail.com
EXECUTIVE PROFILE:
Enterprising, results-oriented sales business leader with extensive multi-channel business building experience. Excellent
track record in leading cross-functional teams to exceed sales, share, execution and organizational goals while
delivering sustainable growth within P&L constraints. Broad functional expertise includes strategic planning, thought
leadership, shopper insights, data-driven CRM marketing, Broker management and strategic Joint Business Planning at
the C-suite level. A hands-on leader with solid record of achieving business results through influence, executive
presence, strategic thinking and effective problem solving skills.
Key strengths:
 Customer Development
 Problem solver
 Operations & Execution
 Entrepreneurial
 Insight-led activation
 Elite Kroger Experience
 Change Management
 Financial Management
 General Manager
mindset
EXPERIENCE:
Bumble Bee Foods, LLC is a formerly American company that produces canned tuna, salmon, other seafood
and chicken. The company is headquartered in San Diego, California, United States.
Kroger – Sales Director - Cincinnati, OH (July, 2011 – Present)
Responsible for achieving volume and profit goals for Bumble Bee Foods representing $50Mm in
direct sales volume across 2,500 stores. Responsible for creating and implemented all sale plans goals
and Senior Manager relationship building at Kroger. Responsible for increase sales, profit and market
share. Management of a full, cross functional, broker team that includes Finance, Logistics, Co-
Marketing, Customer Care and Retail within Kroger, Harris Teeter, Roundy’s and select
Albertson’s/Safeway divisions.
• Grew Bumble Bee dollar sales at Kroger by +14% and unit sales by 30% 2014 - 2015
• Winner of the King Oscar Sardine Sales Excellence Award – 2011/2012
• Designed and implemented first ever Kroger Gas Kiosk program for Bumble Bee Foods
• Sold in the first ever permanent display /shelf fixture program for Bumble Bee at Kroger
• Designed and implemented Bumble Bee’s first ever customer specific pallet program delivering
over $5MM in sales
• Sales Director of the Year – 2014
• 2014, Shopper Marketing – “Who’s Who” in Customer Teams, Kroger
• Snack on the Run “Person of the Year” - 2015
July 2011 -
Present

2. Mars, Inc.
Mars, Inc., is a $28 billion family-owned company, operating on a global scale through six business segments including
Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks and Symbioscience.
Kroger – Petcare National Account Team Leader - Cincinnati, OH (June, 2005 – July, 2011)
Responsible for achieving volume and profit goals for Kroger Petcare representing $106m in direct
sales volume across 2,500 stores. Team leader responsible for four direct reports. Created and
implemented all sale plans for Mars Petcare and manage our Senior Manager relationships to increase
sales, profit and market share. Manage cross functional team that includes Finance, Logistics, Co-
Marketing, Customer Care and Retail within Kroger.
• Increased Mars Petcare business at Kroger by $30m in 5 years
• Implemented first ever Swell agreement at Kroger - $500K yearly savings in unsalables
• 2008 Director’s Award winner for Sales/Team Lead Excellence
• 2011 Inductee into “The Mars Tie-Club”
• 2010/2011 Best in company “Customer Satisfaction” scores with Kroger
January, 1993
-July, 2011
Kroger Sr. National Account Manager - Detroit, MI (2004 – 2005)
Responsible for achieving volume and profit goals for Kroger Snackfood, Petcare, Rice, Developing
Snackfood and new business strategies representing $50m in direct sales volume across 1,000 stores
and seven Kroger divisions. Established sell-in plans for all Mars Brands and managed buyer
relationships to increase sales, profit and market share.
• Delivered on all Sales Plan commitments
• Promoted to Petcare Team Lead after one year in this role in 2005
K-Mart National Account Manager - Troy, MI (2002 – 2004)
Responsible for achieving volume and profit goals for K-Mart Food, Seasonal Snackfood business
strategies representing $30m in direct sales volume across 1,500 stores. Established sell-in plans for the
Snackfood Brands and managed buyer relationships to increase sales, profit and market share.
• Turned P&L of K-Mart from a negative status to double digit Profitability.
• Delivered on all Sales Plan commitments
• Promoted to Sr. Kroger National Account Manager in 2004
Sr. Key Account Manager (Detroit, MI, Milwaukee, WI And Northern, OH) - (1998 – 2002)
Implemented category strategies including promotion, pricing, shelving and distribution at the account
level to achieve volume and business goals for Mars Confectionery. Managed Mars Confectionery
Business at A&P Farmer Jack, A&P Kohl’s, Arbor Drugs and Roundy’s
• Managed grocery, drug and convenience store buying groups building new distribution and
increased display activity.
• Promoted to National Account Manager in 2002
Key Account Manager (Michigan Market) - (1995 - 1998)
Implemented category strategies including promotion, pricing, shelving and distribution at the account
level to achieve volume and business goals for Mars Confectionery. Managed Mars Confectionery
Business at 7-11 of Michigan, all mid- Michigan Grocery, Convenience and Drug buying groups.
• Managed grocery, drug and convenience store buying groups building new distribution and
increased display activity.

3. • Promoted to Sr. Key Account Manager in 1998
Retail Sales Associate - Lansing, MI (1993 – 1995)
Worked with assigned clients to support the customers’ current needs and proactively develop
innovative ways to secure new business. Executed sales strategies to sell into assigned accounts.
• Built new distribution, redesigned confectionery planograms and sold displays to increase Mars
Brand awareness in the Mid-Michigan Market.
• Promoted to Key Account Manager in two years
Sales Representative, Knoll Pharmaceuticals, Inc. – Detroit, MI (1992 – 1993)
Knoll, Inc., purchased by Abbott Labs in 2002, was a leading manufacturer of heart and pain medications.
Worked with assigned Physicians and Pharmacist to proactively develop innovative ways to secure new
business. Executed sales strategies to detail into assigned Doctors, Pharmacist and Medical facilities.
1992 - 1993
Sales Representative, Boyle-Midway Household Products, Inc. – Lansing, MI (1989 – 1991)
Boyle-Midway, is a CPG company, operating on a global scale, with leading products such as Pam Cooking Spray,
Black Flag insecticide, Old English furniture polish, Wizard air fresheners
Worked with assigned clients to support the customers’ current needs and proactively develop
innovative ways to secure new business. Executed sales strategies to sell into assigned accounts.
Built new distribution, redesigned confectionery planograms and sold displays to increase Mars Brand
awareness in the Mid-Michigan/Northern Michigan Market.
1989 - 1991
EDUCATION:
Ferris State University, Big Rapids, MI
BS Advertising/Marketing Sales
1988
ADDITIONAL TRAINING:
Gap Partnership Accelerated Negotiation Training – Phase I 2010
Gap Partnership Accelerated Negotiation Training – Phase II 2010
Negotiate to Win 2009
Stephen Covey’s 7 Habits of Highly Effective People 2008
Critical Thinking – Kepnor - Tregoe 2007
Conceptual Selling – Miller / Heiman, Inc. 2005

4. Key Business References at Kroger GO, Cincinnati, OH
Greg Roller, Director of Grocery Merchandising 513.762.4752
Matt Meyer, Senior Grocery Sales Planner 513.762.1352
Jared Pachta, Category Manager 513.762.7002
Kate Martin, Category Manager 513.762.4624
Barry Vance, Former Sr. Sales Planner Delta Division 859.394.2612
Brent Cox, Senior Merchandising Manager, Grocery 513.762.7073