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JAY R. BARATELLI Annapolis, MD 21401 | 410.849.3838 | jay_baratelli@msn.com
SENIOR DIRECTOR OF BUSINESS DEVELOPMENT | AGRICULTURAL INDUSTRY
Strategic Business Leader – Accelerating Dramatic Revenue for Fortune 500, Multibillion-Dollar Organizations
High-performing growth catalyst with career hallmarked by consistent delivery of aggressive annual targets for revenue and
core metrics in technologically advanced agricultural industry. Deep understanding of Precision Agriculture and skilled in
aligning functional business units with common business goals. Offer strategic approach to business development, leveraging
analytics to rationalize value to customers. Create unique value propositions, attracting consumers and key accounts.
INNOVATIVE BUSINESS DEVELOPMENT & MARKETING STRATEGIES FUELING COMPANY GROWTH
 Sales & Revenue Growth  Precision Agriculture  Agronomics
 Product Marketing  Profit Growth  Crop Seeds & Traits
 Sales Leadership  New Business Development  R&D Leadership
 Marketing Strategy  Market Development  Team Leadership
 New Product Launches  Strategic Planning  Channel Management
CAREER HIGHLIGHTS & IMPACT
 Established sound business disciplines for multimillion-dollar irrigation and Precision Ag company (Lee Rain/Earthtec
Solutions), setting strategies to grow business by 24% since hire.
 Delivered 66% growth in market share over 3 years through development and execution of sales plans and marketing
programs for Monsanto.
 Drove sales growth by 35% in 3 years for John Deere Water Technologies.
 Reputed as a thought leader throughout the agricultural industry with keen focus on Ag Tech and diagnostic business
development, enabling companies to capture market share and drive value creation.
PROFESSIONAL EXPERIENCE
LEE RAIN, INC. & EARTHTEC SOLUTIONS | VINELAND, NEW JERSEY 2009-2016
PROVIDER OF INNOVATIVE IRRIGATION SOLUTIONS ACROSS AGRICULTURAL INDUSTRY.
DIRECTOR, GLOBAL BUSINESS DEVELOPMENT
Recruited to develop and deploy consumer-facing and channel partner messaging to drive business expansion across core
markets of large-scale farming operations, major food brands, and customers. Lead Market Development Team, Technical
Development Team, and Customer Relationship Managers in identification and assessment of business opportunities.
Provide strategic insight and monitor technological advances within agricultural industry.
 Led cultural shift to encompass development of business fundamentals, including fiscal and divisional strategies aimed at
expanding business footprint.
 Drove growth of company by 24% since 2009 by creating organizational vision and path to value-based growth.
 Designed Earthtec Solutions Business Plan, established foundation for analytics department; laid groundwork to develop
innovative function for business that provided value to customers from farm to fork.
 Contributed to company earning patent (Australia) and patent pending status (U.S.) for Adviroguard ™ analytical software.
 Provided avenue to increase sales by 10% in 2015 by leading message development across new website, newsletter, field
reports, and optimization roundtables to effectively present value to customer base.
 Built and delivered unique value propositions from ground up enabling company to connect with marketplace.
 Project-managed “Give Back Tour” to elevate awareness of stewardship message that prominent growers bring to
community; incorporated core messaging delivering Ag Management Strategies growth of over 500% in 4 years.
 Aligned synergies between Ag Management Strategies, Irrigation Solutions, Agricultural Analytics, and Sustainability
Partnerships positioning company for continued market success.

2. JAY R. BARATELLI 410.849.3838 | jay_baratelli@msn.com Page Two
JOHN DEERE COMPANY | MOLINE, ILLINOIS 2002-2009
$28B GLOBAL COMPANY AND WORLD LEADER IN AGRICULTURAL AND INDUSTRIAL EQUIPMENT.
REGIONAL SALES AND MARKETING MANAGER
Led sales and marketing efforts for newly acquired division (T-Systems International) and John Deere Water Technologies;
managed team of 3 Account Executives accountable for driving sales in Eastern U.S., Canada, and the Caribbean. Built and
delivered strategic business development and marketing plans to accelerate market position.
 Oversaw all aspects of budgeting, business development, margin recognition, and market share of strategic clients during
integration of T-Systems International; grew business 14% in 2007 and 12% in 2008.
 Restructured regional distribution channels and formulated strategic business alliances during merger, resulting in 26%
growth with strategic accounts in 3 years.
 Accelerated sales by 35% equating to approximately $1.5M for start-up division in 3 years by leveraging customer-engaging
value propositions and driving new product and technology rollouts.
 Developed innovative long-term revenue generation channel for Subsurface Drip Irrigation (SDI); aligned team of top
talent, created business plan, and launched new market opportunity generating $1M in additional revenue.
 Performed market share analysis, dealer and grower segmentation, and weighted value index analysis.
PARABON COMPUTATION | FAIRFAX, VIRGINIA 2001-2002
$30M INTERNATIONAL BUSINESS PROVIDING DISTRIBUTED COMPUTING SOLUTIONS TO LARGE COMPANIES AND GOVERNMENT AGENCIES.
EXECUTIVE ACCOUNT MANAGER - USA
Marketed and sold software technology to targeted customer base; identified sales opportunities in pharmaceutical,
biotech, federal, and financial services industries.
 Exceeded quarterly revenue goals by 23% and penetrated several federal agencies including NIH, NASA, USDA, EPA, USDE,
NSA, and FDA.
 Identified and qualified over 100 new Fortune 50 and federal prospects.
 Rejuvenated initial product introduction, trial, adoption, and contractual agreements by 50%.
ADDITIONAL PROFESSIONAL EXPERIENCE
MONSANTO CO. | ST. LOUIS, MISSOURI
GLOBAL MULTINATIONAL AGROCHEMICAL AND BIOTECHNOLOGICAL COMPANY.
SALES & MARKETING MANAGER
 Developed marketing for portfolio of new biotechnology-based products targeting national and regional accounts.
 Attained 66% market share in 3 years for Roundup Ready Soybeans™.
 Exceeded annual sales objectives and grew team sales to over $30M.
 Successfully transitioned sales force into team-based sales consultants during company transformation from chemical to
biotech business model.
FMC CORPORATION| PHILADELPHIA, PENNSYLVANIA
DIVERSIFIED CHEMICAL COMPANY SERVING AGRICULTURE, INDUSTRIAL AND CONSUMER MARKETS GLOBALLY.
SALES MANAGER
 Launched crop protection product portfolio from introduction to adoption representing over $2.5M within 2 years.
EDUCATION
Bachelor of Science - Agronomy - Crop & Soil Science | Michigan State University
Certified Crop Advisor | American Society of Agronomy