Kent Wood is a sales leader focused on helping companies grow sales profitably through strategic planning, leadership, and new product innovation. He has over 30 years of experience in the beverage industry, holding various roles at Anheuser-Busch leading category management, sales, and new product development teams. Currently, he consults in the beverage industry and leads business development for a facility planning company serving brewers.

1. Kent Wood
314.401.9127 • kenwood01@charter.net
2049 Medicine Bow Drive • St. Louis, MO 63011
www.linkedin.com/in/kentonwood
Professional Summary
Sales Leader focused on helping companies grow sales profitably, increase distribution and launch new
products. Strengths include the ability to strategize, plan and lead to get results. A driven, critical thinking leader
providing the motivation and coaching essential for teams to succeed.
Grew grocery store category sales 6% vs. 2% industry average using customer focused category plans.
Exceeded distribution goal over 50% on critical high margin brands.
Introduced new product with 35% higher margin, becoming the #2 brand in the category.
Designed effective New Product Introduction Process benefiting all 3 tiers of the distribution system.
Sales ♦ Leadership ♦ Strategic Planning
Category Management ♦ Problem Solving ♦ Process Improvement
Innovation ♦ Product & Package Development ♦ Marketing
Professional Experience
KTWood LLC
Facility Planning – Director of Business Development (2013-Present)
Lead all business development activity for company that provides facility design and construction
expertise for beer distributors and craft brewers.
Gerson Lehrman Group – Beverage Industry Consultant (2012-Present)
Consult with financial firms looking to invest in the beverage industry. Provide insights and assess strategic
implications of current trends such as industry consolidation, new product innovation and profitability.
Anheuser-Busch, Inc.
National Retail Sales – Senior Manager (2010-2011)
Led Category Management team supporting national convenience store chains including QuikTrip, ampm,
Chevron, Shell, Marathon Oil, Kroger C-Store and Pacific Convenience & Fuel. Developed strategies for sales
calls, top-to-top presentations, new item authorizations and assortment discussions.
Exceeded distribution goal over 50% on critical high margin brands with strategy to target specific
products to individual customers.
Reduced by 33% the time required to create and execute new planograms by implementing new space
planning software. Negotiated exclusive 3-year agreement to attain a competitive advantage.
Developed 2012 Convenience Store plan and Channel strategy with VP of NRS Small Format Stores,
gaining additional resources for the C-Store Channel.
Director – Category Management (2008-2010)
Led 16-member team providing sales analytics to all National Accounts. Directed, designed and delivered
training programs for Category Management team. Managed IT function for entire department. Participated in
the development and implementation of strategic plan.
Created “Center of Excellence” program that enhanced skill sets and sharing of best practices across
entire Category Management organization.
Created retail sales tools used by Sales Division, leading to successful new product introductions of Bud
Light Golden Wheat and Bud American Ale.

2. KENT WOOD 314.401.9127 • kenwood01@charter.net PAGE TWO
Director – Category Management (2007-2008)
Directed 15-member team providing and presenting sales analytics to nation’s largest supermarket chains
(Kroger, Safeway, SuperValu, Food Lion, Whole Foods, Dollar General, IGA) representing over $1 billion in
sales. Negotiated contracts with dunnhumby, EYC, NACs.
Grew grocery category sales 6% vs. 2% industry average using customer focused category plans.
Led retail sell-in effort behind Bud Light Lime, gaining over 1% market share in its first year while
generating above-average margins for brewers, distributors and retailers.
Senior Region Operations Manager (2005-2007)
Created 16-member consulting team to improve distributor operating efficiency without sacrificing quality.
Generated $16 million in savings in first year by identifying operating improvements for distributors.
Senior Manager – Region Sales (2004-2005)
Led team managing assessment process to ensure distributors implemented the Anheuser-Busch Equity
Agreement and effectively budgeted, planned and tracked local marketing dollars in excess of $180 million.
Directed CRM software budget in excess of $1 million.
Increased by 3% the number of exclusive distributors which generated sales growth twice that of the
industry average.
Brand Manager – New Products (1999-2004)
Responsible for all aspects of the development and successful introduction of new products.
Introduced new product (Bare Knuckle Stout) with 35% higher margin, becoming the #2 brand in the
category. Led team of consumers, customers and operations through the development process.
Received “most successful new product” award for the development, test marketing and rollout of
Killarney’s Red Lager.
Generated over $90 million in net revenue leading the O’Doul’s/Amber and Busch NA brands.
Developed effective New Product Introduction Process that benefited all 3 tiers of the distribution system.
Senior Manager – Sales Operations (1997-1999)
Reported directly to the Vice President of Nationwide Sales. Responsible for field sales execution of all new
brand and package introductions.
Introduced the sale of plastic bottles and 5-liter cans, new packages for the industry.
Led team that eliminated over 1,000 of the company’s SKUs with minimal adverse sales impact.
Region General Manager
Division Project Administrator
District Manager
Pricing Analyst
Financial Analyst
EDUCATION & CERTIFICATIONS
Cornell University
School of Operations Research and Industrial Engineering
Master of Engineering (1984)
Bachelor of Science (1983)
Category Management Association
Strategic Advisor Designation