1. How effective is the combination of
your main product and ancillary
texts?
Tia Finch
Evaluation
Task 2
2. Brand Identity and synergy
• Brand identity is how a business presents itself to and wants to
be perceived by its consumers.
• Brand identity is a separate category from brand image. Brand
identity is the message the consumer receives from the product,
person, or thing. Brand identity should be a consistent message
received by its audience.
• Other than saving it money on promotion, a company's brand
can be one of its most valuable assets.
•
3. • Further than just a memorable logo, good branding increases the
value of a company, provides employees with direction and
motivation, and makes acquiring new customers easier.
• Every element needs to support the overall message and business
goals. It can include a company's name, logo, design; its style and
the tone of its copy; the look and composition of its products and
its social media presence.
• Synergy is the term used to describe a situation where different
entities cooperate advantageously for a final outcome.
5. How I established a brand identity
• Brand identity is the visible elements of a brand such as colours, design, logotype, name and symbol that
together identify and distinguish the brand in the consumers' mind.
• You should try to have a strong brand identity so that people will always want to come back to your brand.
• We had our title of the film in large letters on both the magazine and poster cover. This made it stand out
to the publics eye and drew their attention to our teaser trailer.
• We had our title “DIVIDE” to match up with the plot of the film and we had it in bold to stand out to the
audience. The title “DIVIDE” represents the storyline as the main character in the trailer has two sides to
his personality.
• We used a different scheme of colours for each product. For example the magazine cover was grey, white,
red and yellow. This was because it was a recreation of the “Sight & Sound” magazine and it gave it a
sense of organisation. The poster was a range of colours. This was because we wanted to represent the
character is two different ways to the audience to show his split personality. We used different colours wo
show his dark side and his good side and to make the characters image to stand out to the audience.
6. • We had our title “DIVIDE” to match up with the plot of the film and we had it
in bold to stand out to the audience. The title “DIVIDE” represents the
storyline as the main character in the trailer has two sides to his personality.
• We used a different scheme of colours for each product. For example the
magazine cover was grey, white, red and yellow. This was because it was a
recreation of the “Sight & Sound” magazine and it gave it a sense of
organisation. The poster was a range of colours. This was because we wanted
to represent the character is two different ways to the audience to show his
split personality. We used different colours wo show his dark side and his
good side and to make the characters image to stand out to the audience.
7. Genre
• Both the magazine cover and the poster cover suggest the same genre. This
was done through the use of colour as well as images.
• The characters on both of the products have a serious facial expression which
helps the audience gain some knowledge on the type of character he is and
how he might be represented to the audience.
• The colours used are quite dark and this shows the bad side of the character
in the trailer. The magazine cover has a set colour scheme that shows the
seriousness of the character as well as the bad side of his personality.
• The poster cover has more colours and this is to make the main image of the
character stand out and for the audience to see the different sides to the
character. In one image the character has his hood up and you cant really tell
who he is and in the other image he has his hood down and the audience can
get a good view on who the character is and how he is represented.
8. Narrative themes
• Narrative is the way the different elements in a story are
organised to make a meaningful story. Some of these elements
can be facts as in a documentary, or characters and action as
in a drama.
• When we look at narrative we see that stories throughout the
media share certain characteristics. This often links them to
genre. Different media tell stories in a variety of different
ways.
• Narrative is informed by character, action, and location.
9. Characters
• Each product represents the character in similar ways as in
the magazine cover, the character is presented as very
serious and the colours used are very dark which don’t stand
out very much to an audience. This suggesting that the
character is one who doesn’t stand out either.
• The poster cover has the main character on it, showing his
two different personalities. This is similar to both the
magazine cover and the actual teaser trailer itself. This is
because they all show the characters bad side and the
trailer and the poster show his good side.
• This was done by using different colours, costumes as well as
facial expressions. The character would seem more happy
and stand out more when he was represented as good and
then more hidden away and dark when he was being
represented as bad.
10. Appealing to the same target audience
• We decide to have 15 – 30 year olds as the target audience as this age range is quite
wide. This is because the audience will need to be interested in both Crime and
Thriller films to enjoy the trailer. Stereotypically people who like crime films, also
like thrillers. We also decided that the audience would be both female and male.
The females would be attracted to the male characters and the males would be
attracted by the content, for example the action or crime.
• I would say that all three products appeal to our target audience as they are all
represented in the same way. Each products shows the type of character that is
represented in the trailer and this type of character could be relatable to the
audience we chose as our target.
• Mode of address is how media shouts at the audience. For example how magazines
are presented to the audience.
• The influences that may affect the modes of address in a magazine may be; the
genre, the format of magazine or the target Audience.
