1. Role of film posters
• Film posters occupy a space between art and
advertising.
• They have a clear commercial purpose to
promote an event or product, but they also
have artistic values.
• People buy them and hang them on there
walls if they are a love of a certain film.
• Museums have galleries devoted to poster art.
2. • You see film posters everywhere. They are
prominently displayed on billboards, in the
lobby of cinemas, in magazines, on the
internet and even o the sides of buses.
3. • It is important to remember that movie posters are
advertisements. The goal of the poster is essentially is
to sell the move, to make you want to see it.
• The poster may have the movie title in a big and bold
font. Images of the movies attractive actors are usually
featured. In addition, the actors names are probably
included somewhere to remind you that the movie has
big name stars.
• Designs, colours and fonts are used to approximately
reflect the mood and tone of the film.
4. • He visual elements on a movie poster can convey
powerful messages.
• The best posters anticipate an upcoming release.
• The worst ones may not have a persuasive effect
at all.
• By analysing movie posters, you can give a better
understanding of the elements that effectively
grab the attention of moviegoers and sell the
movies story; even more viewers see it for
themselves.
5. Language
• Images of the key settings and the main characters
need to be shown. (Sonder)
• Who is staring in the film? (Florence, Eimontas)
• We need to describe the key images in the poster and
why have they ben chosen. For example and both
character sitting on s bench) this idea stemmed from
‘The Help’ poster. In our film we have a scene where
Eimontas is sitting on a bench counting his money.
Making this a significant moment and using it as a
starting point for a film poster.
• Why considering making a film poster you need to take
in consideration of – stars, settings, colours symbols
(mise en scene)
6. Colours
• When making my poster I need to
consider what colour are going to be
used; if they are relevant to the genre
eg: a horror poster would generally use
dark strong colours especially black and
red to represent death and evil.
• Romance films tend to employ
lightened pastel and warm colours
such as purples and other warm
colours. The colours in my poster are
important as the genre of our film is a
comedy/drama. I think we should
use strong bright colours to but also
subtle tones with a shade of darkness
to show the two different aspects of
the short film.
7. Layout
• I need to decide the way the images in my
poster are going to be laid out.
• Whether they are blended in without any
concern for real perspective or size
relationships between people and setting.
• I also need to focus on the title as in what
font, typeface and graphics are going to be
used on the poster.
• Also the style they are in, where they are
positioned etc.
• The improvement in technology has made it
a lot easier to be able to produce a life like
poster with great graphics.
USP - the
unique
selling point
8. Production Constraints
• My poster can also give you important
information about the production context of
the movie, for example how much does the
poster tell you about the institutional context
of the movies production.
9. Different types of posters
• Character poster – this would feature the
main character or in this case the main
characters.
• It could be a combination of two types so that
it gives away the genre as well or is a teaser.
10. Teaser/main poster
• A teaser poster is an early promotional film
poster, containing a basic image or design
without revealing too much information such
as the plot, theme, and characters. The
purpose is to incite awareness and generate
hype for the film.
Main poster Teaser poster
