This poster analyzes the design elements used in the movie poster for Attack the Block. It discusses the tagline, colors, camera shots, information, awards, genre cues, characters' expressions and props, use of celebrities, background setting, typography, and lighting. The overall aim of these elements is to attract audiences' attention, give them clues about the science fiction comedy genre of the film, its release date and other details, and make them curious to learn more so they are compelled to watch the movie.

1. ATTACK THE BLOCK
Mimi

2. Tag line: give people clues about the
narrative and genre of the film; which also
a helpful way to attract them to watch it.
They are using special language because
want to attract audiences’ eyes by making
it looks interesting. The color of it is in red
which is want them to be noticeable as
they are the important information and
they are posited at the top of the poster
which fit the ‘Z’ rules that people can see it
at the first eyes.
Colour: They are using red color to
highlight the key words which aim
to make the page looks more eye-
catching and interesting; also they
are the important information, they
want audiences to pay attention
and notice it. For other words they
are using white color which looks
great and more clearly as it is on
dark blue background. The main
color for the poster is blue which
different levels, mostly in dark
which shows it is quite serious and
might about sky as blue refer to the
color of sky .
Camera shot: this is using low angle and
long shot so it shows their powerful and
makes them look authority. Also the long
shot can establish the setting for us, so we
can see the background clearly and know
what is the environment looks like.Information: give out the date let
audience know when it is coming
out and able to go to cinema to
watch it. Also the credit and other
information is showing around the
side of the poster which is quite
interesting and looks great; also let
people have more information to
secede whether to watch it or not.
Award: these are quote by expect witnesses,
or be the USP to attract audience come to
watch this film as people always believe
what have been prove or popular; these
award can give people’s a push and a
reason to choose to watch this film.

3. Genre: the background looks related to
science as the sky and wired light are
represent things that our of world
stereotypically, and the color they used
for the poster seems belong to the
science-fiction film genre. Also the tag
line tells us it is about city and out space.
It shows about science definitely. Also
the prop they use are show the genre as
well like glasses and bicycle, they
belong to comedy stereotypically; also
the characters costume looks wired
sometimes and this can relate to the
genre comedy; so overall it is science-
fiction comedy film.
Character’s facial expression looks
confused and surprised for all of them,
therefore people might want to know
why and what happen to them which
might force them to watch the film.
Their props give their identify for each
characters. Like hats, bicycle, glasses
which might refer to aim to freedom,
young or knowledgeable ; this is using
the symbolic thing to represent the
character. They nearly shown all the
characters out which is a special
advertising skills to attract more
audiences like the actor or actress’s
fans; in addition this can give people
more idea about the character in the
film as well.
Characters: using celebrity , attract his
fans to watch it. Also it can helps to
build reputation and have a USP. Many
people may because this selling point
to watch this film. Also they all appear
on the poster, we can have ideas about
what is the main characters. They are
set in middle of the poster which can
catch people’s attention easily and fit
the rule of third rules.
Background: It looks very mysteries
which can build audiences’ interest and
attract them to watch it. This shows the
setting they use and their own building
to let us know where it should be. The
building is the symbol of their setting
and the lighting makes it looks eye-
catching and shinny.

4. Typography: they are using
specialist typefaces, in bold, with
white colour and italics.; these are
all the elements to make the
poster looks more interesting and
eye- catching. The size of some
important information is bigger
like the name of the film, this
helps to highlight the key
information and show to
audiences clearly also attract their
attention and let them remember
these information.
Lighting: It seem like natural light
from dark night like the street light,
star and light from building inside
which can bring people into the story
and let them to believe the strong is
true; but it add many special effect on
it so it make people connect to the
new thing out of the world, so they will
know that in their mind as well.
END