2. What is a Brand?
• “Branding came about as a product of mass
production. There was so much of a choice
people needed image based differences to
define brands, to give them personality. It
makes people want to buy one more than the
other.” – Niomi Klein.
3. • This statement shows how tough the competition is
now, meaning brand images are essential and very
much needed for a product to make it in the
industry.
• For example due to having a strong brand image, a
product such as ‘Flash’ would sell more than a similar
cleaning product without a well known label such as
a supermarkets own brand.
4. • A brand is used to familiarise the audience
with the particular product.
• It is an image created to give a certain
personality to a product, it can often cover a
different range of products, e.g. Cleaning
products.
5. In the sense of media
products such as my
own, a brand image is
usually the image an
artist is creating
through costume,
personality, genre etc.
For example, Nicki
Minaj’s brand image is
quirky, cute, harajuku
and happy.
6. My brand image
• The brand image we aimed for was the typical
conventions of the hip-hop/R’n’B genre. For
example:- gold, glamorous, expensive
lifestyle.
• We proceeded to use this in our ancillary task
too, we did this to keep the brand image very
obvious to make it stick into the audiences
minds.
7. We used a strong
facial pose to portray
strength and
independence, very
typical of the hip-
We used gold
hop/R&B genre
and bronze
make-up to stick
with the brand
image of wealth
and a glamorous
lifestyle.
We decided to
have our artist
filling all of the We went for the
frame to show her typical font for
dominance, we did the CD inserts.
this by giving her Again to portray
huge hair that fills a glamorous
the frame and lifestyle.
draws attention to
her facial
expression.
8. • Keeping the same brand image throughout he project
reflects the sound of the artist, forming a ‘brand
essence’, this allows the audience to familiarise
themselves with the product and decide beforehand
if they will enjoy it.
• If there is a clear brand image the consumer will be
more likely to purchase the media product due to the
recognition towards it. E.g. Nike.
9. • The artists brand image we were aiming to come
close to was Beyonce, J-Lo and Mariah Carey.
• The reason why we chose to base our brand image on
these artists is due to their popularity. Also because
they are all in the same genre of the song we chose to
use and share a similar brand image.
10. • In our music video we constructed a
sense of brand identity through the
editing, mise-en-scene and
cinematograpy.
• Through the editing we used an
effect that created a silhouette, I
was aiming for the same effect as on
the Ipod adverts.
• I did this to make the music video
‘the same but different’ –Nick Lacey.
11. • Through the cinematography we created the
brand image by using the typical camera
angles and frame size.
• Most shots were close ups to create direct
address, creating a relationship between the
audience and artist.
• The other kinds of shots we used were long
and medium shots, this was to establish the
artists brand image and distance her from the
audience, making them hope to see more of
her.
12. • Through the mise-en-scene we created the
brand image through the excessive make-up,
fake tan and tight tiger print dress.
• We chose to use this costume and make-up to
reflect the genre and the song.
• We proceeded to use these typical
conventions through to our ancillary tasks.
(mainly the excessive make-up and tight
dress.)
13. Tight dress with Strong facial
large print expressions
Excessive make-up
Gold shiny
Confident pose
background
