SlideShare a Scribd company logo

Accelerating your personal brand using social media

•Download as PPTX, PDF•
•
M
Maya Bisineer

Your brand is perceived outside in but has to be built inside out.

TechnologyBusinessCareer
1 of 47
Accelerating your brand using social media
My brand is what I tweet #MYTH
My brand IS WHAT I facebook #MYTH
My brand is MY CHECKINS #MYTH
They DETERMINE YOUR brand #TRUTH
YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG
EVERYONE IS A CELEBRITY #ASM (after social media)
Personal brand = power
We cannot not manage our brands #ASM
HOW to do it? Long story!
CORE TRUTHS
SOCIAL MEDIA HAS NO NEW RECIPES #truth
You cannot fake it. Get humble now #truth
It is hard hard work. Get ready for the hustle #truth
Get started now, cause it is #awesome
DOING SOCIAL MEDIA BRANDING RIGHT
It is all about you baby!
Work inside out. DO not start with the tools
YOU
YOU You = minimum viable brand
What makes you remarkable?
Minimum viable brand = portable YOU
Authentic, Powerful, Influential and Portable brand
What is brand goal? 3 words
How do you make people think you are valuable? ->
How do you make people feel you are awesome? <-
How do you sustain that over time? <->
YOU
VALUE YOU CONVERSATIONS CONNECTIONS Trusted / influential brand
Put on those listening ears
VALUE twitter Facebook LISTENING YouTube blogs About RSS searches alerts Google profile CONVERSATIONS CONNECTIONS Flickr LinkedIn Trusted / influential brand
Where is your homebase?
VALUE twitter Facebook HOMEBASE LISTENING YouTube blogs About RSS searches alerts Google profile CONVERSATIONS CONNECTIONS Flickr LinkedIn Trusted / influential brand
Choose the tools
Where are your customers? #target
Where are you?#leverage
What are your needs?#format #context
Matrix 3-6 tools
the feedback loop
Monitor your brand RSS is your friend Google Alerts Twitter search Social Mention SEOMoz Rowfeeder
Measure your brand TwitterGrader Klout Followers Engagement Radian6 Rowfeeder
Leverage
Having problems? Core product issue? Core personality issue? Full of yourself? Misfiring/target issues? ADD? Trying too many things? Consistency
Keep your secrets to yourself. Really.
DOING BRANDING RIGHT Have a good core product Know yourself Have a plan Choose the tools Have a homebase Never forget the people. It is always the people. Be consistent Give WAY more than you ASK Leverage where you can Monitor your brand Measure your brand
Now go brand yourself into someone #awesome
THANK You (cc) FLICKR http://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/ http://www.flickr.com/photos/tmview/2777567783 http://www.flickr.com/photos/tambako/3798204195/ http://www.flickr.com/photos/metrolibraryarchive/3941539351/ http://www.flickr.com/photos/pamhule/4677117650/ http://www.flickr.com/photos/track24/2185517005/ http://www.flickr.com/photos/heathbar/3869181449/ http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’ http://www.flickr.com/photos/erase/4636923628/ http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/ @thinkmayaMaya Bisineerhttp://www.thinkmaya.com

Recommended

5 Reasons Why Your Social Media Sucks
5 Reasons Why Your Social Media Sucks5 Reasons Why Your Social Media Sucks
5 Reasons Why Your Social Media Sucks
Michael Brito | Zeno Group
 
Socialmedbstpracticespresentation2
Socialmedbstpracticespresentation2Socialmedbstpracticespresentation2
Socialmedbstpracticespresentation2
Carmen Collins
 
Social Media Slidedeck
Social Media SlidedeckSocial Media Slidedeck
Social Media Slidedeck
Intellect Strategies Inc.
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best Practices
Sociable Media
 
Facebook best practices
Facebook best practicesFacebook best practices
Facebook best practices
Wyoming SBDC Network
 
Mark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer
 
Posterous: A Cool New Tool for Developing Your Personal Brand
Posterous: A Cool New Tool for Developing Your Personal BrandPosterous: A Cool New Tool for Developing Your Personal Brand
Posterous: A Cool New Tool for Developing Your Personal Brand
Deb Nystrom
 
Experiments with Social Media & Networking
Experiments with Social Media & NetworkingExperiments with Social Media & Networking
Experiments with Social Media & Networking
Dhiren Gala
 

Recommended

5 Reasons Why Your Social Media Sucks
5 Reasons Why Your Social Media Sucks5 Reasons Why Your Social Media Sucks
5 Reasons Why Your Social Media Sucks
Michael Brito | Zeno Group
 
Socialmedbstpracticespresentation2
Socialmedbstpracticespresentation2Socialmedbstpracticespresentation2
Socialmedbstpracticespresentation2
Carmen Collins
 
Social Media Slidedeck
Social Media SlidedeckSocial Media Slidedeck
Social Media Slidedeck
Intellect Strategies Inc.
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best Practices
Sociable Media
 
Facebook best practices
Facebook best practicesFacebook best practices
Facebook best practices
Wyoming SBDC Network
 
Mark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer
 
Posterous: A Cool New Tool for Developing Your Personal Brand
Posterous: A Cool New Tool for Developing Your Personal BrandPosterous: A Cool New Tool for Developing Your Personal Brand
Posterous: A Cool New Tool for Developing Your Personal Brand
Deb Nystrom
 
Experiments with Social Media & Networking
Experiments with Social Media & NetworkingExperiments with Social Media & Networking
Experiments with Social Media & Networking
Dhiren Gala
 
Instagram as a Marketing Tool
Instagram as a Marketing ToolInstagram as a Marketing Tool
Instagram as a Marketing Tool
AHMLBusinessServices
 
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
Mary Davies
 
Social Media and the Exhibition & Convention Industry
Social Media and the Exhibition & Convention IndustrySocial Media and the Exhibition & Convention Industry
Social Media and the Exhibition & Convention Industry
International Trade Information, Inc.
 
How to promote your business with social networking
How to promote your business with social networkingHow to promote your business with social networking
How to promote your business with social networking
Helen Kitchen PR
 
Navigating the Social Media Maze : Greater Lehigh Valley Realtors
Navigating the Social Media Maze : Greater Lehigh Valley Realtors Navigating the Social Media Maze : Greater Lehigh Valley Realtors
Navigating the Social Media Maze : Greater Lehigh Valley Realtors
George Wacker
 
Power Of Personal PR
Power Of Personal PRPower Of Personal PR
Power Of Personal PR
MCME Pty Ltd
 
Digital Marketing: Telling it Straight
Digital Marketing: Telling it StraightDigital Marketing: Telling it Straight
Digital Marketing: Telling it Straight
Precedent
 
Social media techniques
Social media techniquesSocial media techniques
Social media techniques
Shoubra Faculty Of Engineering
 
Ethics and Branding on Social Media by Joey McCausland
Ethics and Branding on Social Media by Joey McCauslandEthics and Branding on Social Media by Joey McCausland
Ethics and Branding on Social Media by Joey McCausland
JosephMcCausland2
 
A short presentation on social media marketing for small businesses
A short presentation on social media marketing for small businessesA short presentation on social media marketing for small businesses
A short presentation on social media marketing for small businesses
Ian Hardacre
 
The Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business PageThe Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business Page
InsideView
 
Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?
Real-Time OutSource
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Jay Feitlinger
 
Social Content Marketing
Social Content MarketingSocial Content Marketing
Social Content Marketing
Neovia Solutions
 
Salisbury Big Business Presentation
Salisbury Big Business PresentationSalisbury Big Business Presentation
Salisbury Big Business Presentation
TwentyTwo Agency
 
The 7 Ingredients to My Social Media Success
The 7 Ingredients to My Social Media SuccessThe 7 Ingredients to My Social Media Success
The 7 Ingredients to My Social Media Success
CommunicateValue.com
 
Visual Resume - Vicki Anzmann
Visual Resume - Vicki AnzmannVisual Resume - Vicki Anzmann
Visual Resume - Vicki Anzmann
Vicki Anzmann
 
Building Effective Blogger Relationships: A 12 Month Plan
Building Effective Blogger Relationships: A 12 Month PlanBuilding Effective Blogger Relationships: A 12 Month Plan
Building Effective Blogger Relationships: A 12 Month Plan
sixtwo digital
 
Facebook easy button
Facebook easy buttonFacebook easy button
Facebook easy button
Brenda Trott
 
MORCon 2011-Social Media Optmization Mistakes to Avoid
MORCon 2011-Social Media Optmization Mistakes to AvoidMORCon 2011-Social Media Optmization Mistakes to Avoid
MORCon 2011-Social Media Optmization Mistakes to Avoid
Ester Rebecca Del Fierro
 
Blogactionday2008 - Born into poverty
Blogactionday2008 - Born into povertyBlogactionday2008 - Born into poverty
Blogactionday2008 - Born into poverty
Maya Bisineer
 
My life story
My life storyMy life story
My life story
KezionnePittman
 

More Related Content

What's hot

A short presentation on social media marketing for small businesses
A short presentation on social media marketing for small businessesA short presentation on social media marketing for small businesses
A short presentation on social media marketing for small businesses
Ian Hardacre
 
The Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business PageThe Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business Page
InsideView
 
The 7 Ingredients to My Social Media Success
The 7 Ingredients to My Social Media SuccessThe 7 Ingredients to My Social Media Success
The 7 Ingredients to My Social Media Success
CommunicateValue.com
 
Building Effective Blogger Relationships: A 12 Month Plan
Building Effective Blogger Relationships: A 12 Month PlanBuilding Effective Blogger Relationships: A 12 Month Plan
Building Effective Blogger Relationships: A 12 Month Plan
sixtwo digital
 

What's hot (20)

Instagram as a Marketing Tool
Instagram as a Marketing ToolInstagram as a Marketing Tool
Instagram as a Marketing Tool
 
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
How To Take Your Followers From The Facebook "Like" To The Onsite "Buy Now" (...
 
Social Media and the Exhibition & Convention Industry
Social Media and the Exhibition & Convention IndustrySocial Media and the Exhibition & Convention Industry
Social Media and the Exhibition & Convention Industry
 
How to promote your business with social networking
How to promote your business with social networkingHow to promote your business with social networking
How to promote your business with social networking
 
Navigating the Social Media Maze : Greater Lehigh Valley Realtors
Navigating the Social Media Maze : Greater Lehigh Valley Realtors Navigating the Social Media Maze : Greater Lehigh Valley Realtors
Navigating the Social Media Maze : Greater Lehigh Valley Realtors
 
Power Of Personal PR
Power Of Personal PRPower Of Personal PR
Power Of Personal PR
 
Digital Marketing: Telling it Straight
Digital Marketing: Telling it StraightDigital Marketing: Telling it Straight
Digital Marketing: Telling it Straight
 
Social media techniques
Social media techniquesSocial media techniques
Social media techniques
 
Ethics and Branding on Social Media by Joey McCausland
Ethics and Branding on Social Media by Joey McCauslandEthics and Branding on Social Media by Joey McCausland
Ethics and Branding on Social Media by Joey McCausland
 
A short presentation on social media marketing for small businesses
A short presentation on social media marketing for small businessesA short presentation on social media marketing for small businesses
A short presentation on social media marketing for small businesses
 
The Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business PageThe Do's and Don'ts for Your Facebook Business Page
The Do's and Don'ts for Your Facebook Business Page
 
Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Content Marketing
Social Content MarketingSocial Content Marketing
Social Content Marketing
 
Salisbury Big Business Presentation
Salisbury Big Business PresentationSalisbury Big Business Presentation
Salisbury Big Business Presentation
 
The 7 Ingredients to My Social Media Success
The 7 Ingredients to My Social Media SuccessThe 7 Ingredients to My Social Media Success
The 7 Ingredients to My Social Media Success
 
Visual Resume - Vicki Anzmann
Visual Resume - Vicki AnzmannVisual Resume - Vicki Anzmann
Visual Resume - Vicki Anzmann
 
Building Effective Blogger Relationships: A 12 Month Plan
Building Effective Blogger Relationships: A 12 Month PlanBuilding Effective Blogger Relationships: A 12 Month Plan
Building Effective Blogger Relationships: A 12 Month Plan
 
Facebook easy button
Facebook easy buttonFacebook easy button
Facebook easy button
 
MORCon 2011-Social Media Optmization Mistakes to Avoid
MORCon 2011-Social Media Optmization Mistakes to AvoidMORCon 2011-Social Media Optmization Mistakes to Avoid
MORCon 2011-Social Media Optmization Mistakes to Avoid
 

Viewers also liked

Timmy and pepe english
Timmy and pepe englishTimmy and pepe english
Timmy and pepe english
Maya Bisineer
 
My Story - the happiness habit.
My Story - the happiness habit.My Story - the happiness habit.
My Story - the happiness habit.
Maya Bisineer
 

Viewers also liked (15)

Blogactionday2008 - Born into poverty
Blogactionday2008 - Born into povertyBlogactionday2008 - Born into poverty
Blogactionday2008 - Born into poverty
 
My life story
My life storyMy life story
My life story
 
Monetizing Social Media - Where do YOU fit?
Monetizing Social Media - Where do YOU fit?Monetizing Social Media - Where do YOU fit?
Monetizing Social Media - Where do YOU fit?
 
Twitter As A Community Tool
Twitter As A Community ToolTwitter As A Community Tool
Twitter As A Community Tool
 
Timmy and pepe english
Timmy and pepe englishTimmy and pepe english
Timmy and pepe english
 
How do you train the inner voices of your heart, brain and body?
How do you train the inner voices of your heart, brain and body?How do you train the inner voices of your heart, brain and body?
How do you train the inner voices of your heart, brain and body?
 
Geekgirl : A Life Story
Geekgirl : A Life StoryGeekgirl : A Life Story
Geekgirl : A Life Story
 
Soc medbranding
Soc medbrandingSoc medbranding
Soc medbranding
 
A Social Media Primer - 50 Ways Your Brand Could Be Using Social Media Right Now
A Social Media Primer - 50 Ways Your Brand Could Be Using Social Media Right NowA Social Media Primer - 50 Ways Your Brand Could Be Using Social Media Right Now
A Social Media Primer - 50 Ways Your Brand Could Be Using Social Media Right Now
 
Turbocharging Your Brand Using Social Media
Turbocharging Your Brand Using Social MediaTurbocharging Your Brand Using Social Media
Turbocharging Your Brand Using Social Media
 
Brands and Turbulence | Patrick Collings 2010
Brands and Turbulence | Patrick Collings 2010Brands and Turbulence | Patrick Collings 2010
Brands and Turbulence | Patrick Collings 2010
 
My Story - the happiness habit.
My Story - the happiness habit.My Story - the happiness habit.
My Story - the happiness habit.
 
Social Media Strategy and Tactics Across Multiple Brands
Social Media Strategy and Tactics Across Multiple BrandsSocial Media Strategy and Tactics Across Multiple Brands
Social Media Strategy and Tactics Across Multiple Brands
 
Managing brands overtime
Managing brands overtimeManaging brands overtime
Managing brands overtime
 
Managing your Brand Equity on Social Media
Managing your Brand Equity on Social MediaManaging your Brand Equity on Social Media
Managing your Brand Equity on Social Media
 

Similar to Accelerating your personal brand using social media

The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social Media
Strella Social Media
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media
Penji
 
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageCool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Kelly Galanis
 

Similar to Accelerating your personal brand using social media (20)

Building Your Brand With Social Media
Building Your Brand With Social MediaBuilding Your Brand With Social Media
Building Your Brand With Social Media
 
Personal Branding and Enhancing Employee Relations with Social Media
Personal Branding and Enhancing Employee Relations with Social MediaPersonal Branding and Enhancing Employee Relations with Social Media
Personal Branding and Enhancing Employee Relations with Social Media
 
Social Marketing in the Digital Age - Huntington Beach Edition
Social Marketing in the Digital Age - Huntington Beach EditionSocial Marketing in the Digital Age - Huntington Beach Edition
Social Marketing in the Digital Age - Huntington Beach Edition
 
EU Course 236 Value Proposition Design – Spring 2017 Ed Mayuga
EU Course 236 Value Proposition Design – Spring 2017 Ed MayugaEU Course 236 Value Proposition Design – Spring 2017 Ed Mayuga
EU Course 236 Value Proposition Design – Spring 2017 Ed Mayuga
 
Enterprise University Course 236 - Value Proposition Design – Ed Mayuga
Enterprise University Course 236 - Value Proposition Design – Ed MayugaEnterprise University Course 236 - Value Proposition Design – Ed Mayuga
Enterprise University Course 236 - Value Proposition Design – Ed Mayuga
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social Media
 
Personal Branding &amp; You-How to use social Media to create tour own person...
Personal Branding &amp; You-How to use social Media to create tour own person...Personal Branding &amp; You-How to use social Media to create tour own person...
Personal Branding &amp; You-How to use social Media to create tour own person...
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media
 
Step into Social Media November 2010
Step into Social Media November 2010Step into Social Media November 2010
Step into Social Media November 2010
 
Professional vs. Personal Branding
Professional vs. Personal BrandingProfessional vs. Personal Branding
Professional vs. Personal Branding
 
Social Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's NewSocial Media Basics: Twitter, Facebook and What's New
Social Media Basics: Twitter, Facebook and What's New
 
Social Media Training with CARD – Collaborating Agencies Responding to Disasters
Social Media Training with CARD – Collaborating Agencies Responding to DisastersSocial Media Training with CARD – Collaborating Agencies Responding to Disasters
Social Media Training with CARD – Collaborating Agencies Responding to Disasters
 
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageCool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
 
Wow TRUE BRANDING 032311
Wow TRUE BRANDING 032311Wow TRUE BRANDING 032311
Wow TRUE BRANDING 032311
 
WOW T.R.U.E. Brand Marketing
WOW T.R.U.E. Brand MarketingWOW T.R.U.E. Brand Marketing
WOW T.R.U.E. Brand Marketing
 
Vermont Small Business Summit Social Media Presentation
Vermont Small Business Summit Social Media PresentationVermont Small Business Summit Social Media Presentation
Vermont Small Business Summit Social Media Presentation
 
Social Media for Consultants
Social Media for ConsultantsSocial Media for Consultants
Social Media for Consultants
 
Social Media Advocacy 101
Social Media Advocacy 101Social Media Advocacy 101
Social Media Advocacy 101
 
Social Marketing in the Digital Age - Oct 2013
Social Marketing in the Digital Age - Oct 2013Social Marketing in the Digital Age - Oct 2013
Social Marketing in the Digital Age - Oct 2013
 

Recently uploaded

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Safe Software
 

Recently uploaded (20)

Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 

Accelerating your personal brand using social media

  • 1. Accelerating your brand using social media
  • 2. My brand is what I tweet #MYTH
  • 3. My brand IS WHAT I facebook #MYTH
  • 4. My brand is MY CHECKINS #MYTH
  • 5. They DETERMINE YOUR brand #TRUTH
  • 6. YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG
  • 7. EVERYONE IS A CELEBRITY #ASM (after social media)
  • 9. We cannot not manage our brands #ASM
  • 10. HOW to do it? Long story!
  • 12. SOCIAL MEDIA HAS NO NEW RECIPES #truth
  • 13. You cannot fake it. Get humble now #truth
  • 14. It is hard hard work. Get ready for the hustle #truth
  • 15. Get started now, cause it is #awesome
  • 16. DOING SOCIAL MEDIA BRANDING RIGHT
  • 17. It is all about you baby!
  • 18. Work inside out. DO not start with the tools
  • 19. YOU
  • 20. YOU You = minimum viable brand
  • 21. What makes you remarkable?
  • 22. Minimum viable brand = portable YOU
  • 23. Authentic, Powerful, Influential and Portable brand
  • 24. What is brand goal? 3 words
  • 25. How do you make people think you are valuable? ->
  • 26. How do you make people feel you are awesome? <-
  • 27. How do you sustain that over time? <->
  • 28. YOU
  • 29. VALUE YOU CONVERSATIONS CONNECTIONS Trusted / influential brand
  • 30. Put on those listening ears
  • 31. VALUE twitter Facebook LISTENING YouTube blogs About RSS searches alerts Google profile CONVERSATIONS CONNECTIONS Flickr LinkedIn Trusted / influential brand
  • 32. Where is your homebase?
  • 33. VALUE twitter Facebook HOMEBASE LISTENING YouTube blogs About RSS searches alerts Google profile CONVERSATIONS CONNECTIONS Flickr LinkedIn Trusted / influential brand
  • 35. Where are your customers? #target
  • 37. What are your needs?#format #context
  • 40. Monitor your brand RSS is your friend Google Alerts Twitter search Social Mention SEOMoz Rowfeeder
  • 41. Measure your brand TwitterGrader Klout Followers Engagement Radian6 Rowfeeder
  • 43. Having problems? Core product issue? Core personality issue? Full of yourself? Misfiring/target issues? ADD? Trying too many things? Consistency
  • 44. Keep your secrets to yourself. Really.
  • 45. DOING BRANDING RIGHT Have a good core product Know yourself Have a plan Choose the tools Have a homebase Never forget the people. It is always the people. Be consistent Give WAY more than you ASK Leverage where you can Monitor your brand Measure your brand
  • 46. Now go brand yourself into someone #awesome
  • 47. THANK You (cc) FLICKR http://www.flickr.com/photos/scobleizer/2250735263/sizes/l/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/nanpalmero/4432186135/sizes/l/http://www.flickr.com/photos/notsogoodphotography/503637906/sizes/o/http://www.flickr.com/photos/l-e-e/2919561589/http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/http://www.flickr.com/photos/hamed/962315433/http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/http://www.flickr.com/photos/29278394@N00/2832173460/#http://www.flickr.com/photos/61577174@N00/363642661/http://www.flickr.com/photos/saad/1968774/sizes/l/http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/www.flickr.com/photos/zoglmannk/4039495321/in/photostreamhttp://www.flickr.com/photos/walkadog/3206541859/http://www.flickr.com/photos/nrbelex/454726783/sizes/l/http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/http://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/http://www.flickr.com/photos/karent/25606301/sizes/o/http://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/ http://www.flickr.com/photos/tmview/2777567783 http://www.flickr.com/photos/tambako/3798204195/ http://www.flickr.com/photos/metrolibraryarchive/3941539351/ http://www.flickr.com/photos/pamhule/4677117650/ http://www.flickr.com/photos/track24/2185517005/ http://www.flickr.com/photos/heathbar/3869181449/ http://www.flickr.com/photos/jox1989/4875427598/sizes/l/in/photostream/’ http://www.flickr.com/photos/erase/4636923628/ http://www.flickr.com/photos/jek-a-go-go/440119001/sizes/o/ @thinkmayaMaya Bisineerhttp://www.thinkmaya.com

Editor's Notes

  1. You can only influence
  2. http://www.flickr.com/photos/nicogenin/3902887881/sizes/l/
  3. http://www.flickr.com/photos/hamed/962315433/
  4. http://www.flickr.com/photos/johnonolan/5028061409/sizes/l/
  5. http://www.flickr.com/photos/29278394@N00/2832173460/#
  6. http://www.flickr.com/photos/61577174@N00/363642661/
  7. http://www.flickr.com/photos/saad/1968774/sizes/l/
  8. http://www.flickr.com/photos/pedrosimoes7/393217457/sizes/l/
  9. http://www.flickr.com/photos/zoglmannk/4039495321/in/photostream/
  10. http://www.flickr.com/photos/walkadog/3206541859/
  11. http://www.flickr.com/photos/nrbelex/454726783/sizes/l/
  12. http://www.flickr.com/photos/l-e-e/2919561589/
  13. What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome.
  14. Ask friends http://www.flickr.com/photos/wandering_angel/3273103049/sizes/l/
  15. authentic
  16. Distill it to 3 wordshttp://www.flickr.com/photos/matsukawa1971/32851645/sizes/l/
  17. Share knowledge, blog, make connections etchttp://www.flickr.com/photos/karent/25606301/sizes/o/
  18. Carehttp://www.flickr.com/photos/moonlightbulb/3338852116/sizes/l/