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MORCon 2011-Social Media Optmization Mistakes to Avoid

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Not all that you do in social media sites are effective and fun. Some (or maybe most) of them are inefficient to the point that it already annoys your customers. Find out what are the things you shouldn't do when building brand exposure to social media sites.

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MORCon 2011-Social Media Optmization Mistakes to Avoid

  1. 1. Ester Rebecca Del Fierro Online Marketing ManagerDirectWithHotels Philippines LimitedMastering Online Ranking Conference 2011
  2. 2. Who is Ester Del Fierro? • 2005 – Graduated at Mapúa Institute of Technology – Bachelor of Science in Information Technology • 2005-2006 – Worked in two call centers as CSR and TSR 2007 – SEO Specialist at Netpros Inc. 2008 – SEO Specialist at Zimplizity Solutions 2009 – Link Popularity Manager at DirectWithHotels Ltd. 2010 – SMO Manager at DirectWithHotels Ltd. Present – Online Marketing Manager at DirectWithHotels Ltd. The gUrLaLiEn of SEO Org 
  3. 3. Do You Really Need Social Media?
  4. 4. Social Media Optimization Mistakes to Avoid #1 SELL! SELL! SELL!
  5. 5. Sell! Sell! SellDON’T treat your social feeds as sales-spam territoryPromote sales on regular basis BUT make sure sales content is pushed in a respectful and intelligent wayDiscounts and offers can be offered but don’t over-do it.
  6. 6. Social Media Optimization Mistakes to Avoid #2 Treating Your Social Customers as Nuissance
  7. 7. Treating Your Social Customers as NuissanceDO NOT treat your fans/followers as real thorn on your side.Reward them by showing common courtesyDO NOT ignore questions from consumers
  8. 8. Social Media Optimization Mistakes to Avoid #3Facebook and Twitter is all the same
  9. 9. Facebook and Twitter is all the sameDO NOT post exactly the same content to all channels you have presence onIt makes you look you don’t know what you’re doing and spending very little time getting to know your communityFACT: blasting generic content to all channels makes it look like you’ve put very little thought in to your interactions
  10. 10. Social Media Optimization Mistakes to Avoid #4 Acting Like a Spammer
  11. 11. Acting Like a SpammerFACT: Seeing too much update from your feed can be really annoying!RULE OF THUMB: Two posts a day from Facebook is acceptable to most users, while with Twitter, you can be doing upwards of ten without anyone even batting an eyelid
  12. 12. Social Media Optimization Mistakes to Avoid #5 Beg for More
  13. 13. Beg for MoreDO NOT ask your existing fans/followers to help you find more fans/followers. It gives an impression that you’re taking them for granted.Fans/followers who were there from the start and loyal enough to continue following you while you grew and expanded, deserves the reward.
  14. 14. Social Media Optimization Mistakes to Avoid #6 Use an RSS feed from your Blog – Nobody will Mind!
  15. 15. Use an RSS feed from your Blog – Nobody will Mind! An easy way to populate your social media accounts. But… Nobody wants to follow a brand that uses an RSS feed of its Blog or news page content in place of real content It’s lazy, it’s rude, and it’s boring
  16. 16. Social Media Optimization Mistakes to Avoid #7 Promote one channel on the other, over and over again
  17. 17. Promote one channel on the other, over and over againTreat your social media accounts as your sons. DO NOT practice favoritismIf you are going to use both twitter and Facebook, make sure you don’t target content on one channel which is heavily promoting another.BENEFIT: tracking – which channel drove the consumer to your website?
  18. 18. Social Media Optimization Mistakes to Avoid #8 Don’t Repeat Yourself… Don’t Repeat Yourself… Don’t Repeat Yourself…
  19. 19. Don’t Repeat Yourself… Don’t Repeat Yourself… Posting the same piece of content a couple of times can give you positive results, particularly if it allows you to catch a completely different audience or timezone. FACT: Nobody wants to be spammed with the same thing over and over
  20. 20. Social Media Optimization Mistakes to Avoid #9 Brush the Nasty Bits Under the Carpet
  21. 21. Brush the Nasty Bits Under the CarpetNegative feedbacks are normalCHALLENGE: How do you deal with it? Quickly and Fairly Acknowledge their comment ApologizeMost people are not stupid. A social media account with no negative feedback is going to stand out like a sore thumb – people will lose trust in you
  22. 22. Social Media Optimization Mistakes to Avoid #10 You Don’t Really Know Why You’re Doing SMO/SMM
  23. 23. You Don’t Really Know Why You’re Doing SMO/SMMWhat’s your purpose? Define your objectives, know your goalsMeasure your success. What’s your metric?It is not a hobby. It needs time and manpower.
  24. 24. Thank You!

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