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Personal Branding and Enhancing Employee Relations with Social Media

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How HR should approach Social Media in order to Enhance Employee Relations and help employees develop Personal Brands.

Published in: Technology, Business

Personal Branding and Enhancing Employee Relations with Social Media

  1. 1. Personal Branding and Enhancing Employee Relations With Social Media
  2. 2. We're still in the first minutes of the first day of the Internet revolution. Scott Cook “ “
  3. 3. OUR CURRENT FOCUS ‘ What NOT to do.’
  4. 4. THE NEW FOCUS GET INVOLVED! <ul><li>Build Employee’s Personal Brand </li></ul><ul><li>Enhance the Corporate Brand </li></ul>
  5. 5. THE BIGGER PICTURE To have employees which represent and fulfil the values of the organisation to the best of their ability in the S ocial Media Arena.
  6. 6. WHAT’S DRIVING THE CORPORATE BRAND??? <ul><li>Major Aspect: Building image as an Employer </li></ul><ul><li>Taking advantage of a key asset: Employees. </li></ul>
  7. 7. What it is & What it’s not. SOCIAL MEDIA: To be USED To be EMBRACED Corporate messaging vehicle Listening device “ On message”, static , dependent on one device/channel Vibrant, dynamic and Multi-channeled Product/Brand Driven Authentic Exclusive Inclusive Controlled Transparent Monologue Dialogue Regularly scheduled updates Access on Demand
  8. 8. POLICY <ul><li>When developing the Policy, Remember… </li></ul><ul><li>It will fall under a bigger Corporate Social Media Strategy </li></ul><ul><li>Employee RETENTION & RECRUITMENT </li></ul><ul><li>Everyone is a stakeholder in this. </li></ul><from ElizabethHannan.com>
  9. 9. TOOLS!
  10. 10. 28% of LinkedIn’s 30 million users are senior executives. 28% earn over $104K. 25% of Facebook users 35 years old or older. 45% are 26 years old or older. IT IS RELEVANT…
  11. 11. CASE STUDY ERNST & YOUNG
  12. 12. CASE STUDY RECKITT BENCKISER
  13. 13. That’s all very Nice, but what do we DO?
  14. 14. Recruit. Retain. Brand. <ul><li>Use it to… </li></ul><ul><li>Recruit Employees/ get referrals/ Advertise! </li></ul><ul><li>Build /maintain relationships with employees </li></ul><ul><li>Find & share information </li></ul><ul><li>Ask & answer questions </li></ul><ul><li>Enhance productivity/communication among employees </li></ul><ul><li>ENGAGE all stakeholders </li></ul>
  15. 15. DO 3 THINGS FIRST <ul><ul><li>Understand how Social Media fit into and enhance your overall organisational strategy? </li></ul></ul><ul><ul><li>Learn what the tools are and how to use them. </li></ul></ul><ul><ul><li>Develop a Specific Social Media Strategy. </li></ul></ul>
  16. 16. DO A SWOT ANALYSIS <ul><li>Already have a strong intranet site </li></ul><ul><li>Know where to begin </li></ul><ul><li>Lack of Technology </li></ul><ul><li>Lack of Experience </li></ul><ul><li>Competitors already active in using SM </li></ul><ul><li>Gaining Knowledge: We know what we don’t know </li></ul><ul><li>Conferences </li></ul>
  17. 17. THE POWER OF THE BLOG <ul><li>Establishes you as a thought leader in HR. </li></ul><ul><li>Increases your credibility </li></ul><ul><li>Facilitates conversation with ALL your stakeholders – ‘Go see our blog…’ </li></ul><ul><li>Gives you ability to see whaqt’s really important to various stakeholders – internal and external. </li></ul><ul><li>Will LAUNCH you in to Social Media </li></ul>Why you should create and use your own blog…
  18. 18. WHAT DO YOU DO ON YOUR BLOG? <ul><li>Provide resources/tips related to your industry </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Involve your staff and let them share their knowledge </li></ul><ul><li>Provide a place for consumers to share information </li></ul><ul><li>Give your customers a place to voice their opinion </li></ul><ul><li>Share your or your client’s stories </li></ul><ul><li>Talk about your products </li></ul><ul><li>BE CREATIVE!!!! ENGAGE THEM! </li></ul>LINK IT TO FaceBook, Twitter, Linkedin – EASY Amplification.
  19. 19. CRITICISM <ul><li>Natural aspect of ANY campaign </li></ul><ul><li>Some will love it, some won’t. It’s a reality. Accept it. Get over it. </li></ul><ul><li>A negative response is a cry for help AND an acknowledgement they care </li></ul>
  20. 20. HANDLING NEGATIVE COMMENTS <ul><li>Respond quickly and politely. </li></ul><ul><li>It is better you know what people are saying than to ignore it </li></ul><ul><ul><li>Enter into the dialogue </li></ul></ul><ul><ul><li>Tell your side of the story </li></ul></ul><ul><li>Transform your enemies into advocates </li></ul><ul><ul><li>People react and transform when they realise they’re talking to a ‘person’ and not a machine/organisation/corporation </li></ul></ul>
  21. 21. <ul><li>But… </li></ul><ul><li>Employees will embarrass your company if left to their own devices </li></ul><ul><li>Employee misuse using it during work time. </li></ul><ul><li>Possibility of negative comments about the company. </li></ul><ul><li>Legal concerns </li></ul><ul><li>So… </li></ul><ul><li>They use all forms of digital media already. If they could, they would. </li></ul><ul><li>Use results-driven measures, not activity-driven measures for employees </li></ul><ul><li>This could be happening anyway. You just don’t know about it. </li></ul><ul><li>You are in control, you get to create the Policy </li></ul>CONCERNS
  22. 22. BABY STEPS <ul><li>Slow & Steady </li></ul><ul><li>Experiment with a few </li></ul><ul><li>See what’s pertinent and relevant and what’s not. </li></ul><ul><li>Expect mistakes and failures – they help you grow </li></ul><ul><li>Understand that you have to BUILD success </li></ul><ul><li>Do it One conversation at a time if you have to. But DO IT. </li></ul>
  23. 23. GO DO THIS RIGHT NOW. <ul><li>Set up a LinkedIn, Plaxo, Facebook, Myspace, Twitter account or group </li></ul><ul><ul><li>Invite 20 people </li></ul></ul><ul><ul><li>Find people/agencies/ groups you can associate with </li></ul></ul><ul><ul><li>Start talking </li></ul></ul><ul><li>Find 3 Blogs about social media/web 2.0 </li></ul><ul><ul><li>Subscribe via RSS feed </li></ul></ul><ul><ul><li>If you don’t know what RSS feeds are … Google it! </li></ul></ul><ul><li>Live this social media experience for a month, talk to people about it, think how it can help you. </li></ul>
  24. 24. ENGAGEMENT Mindset Personal not Corporate Marathon not a sprint
  25. 25. Companies resist social media engagement for the same reason people resist authentic, loving relationships — a fear of intimacy. -- Shannon Paul, Blogger, New Media PR Consultant “ “
  26. 26. The key is interactivty and building a relationship! Don’t make your Web presence an on-line version of a fancy business card.
  27. 27. RECOMMENDATIONS www.chrisbrogan.com Spread the knowledge to your employees!
  28. 28. Be a leader. Get out there. Get Employees Talking! It’s not hard… it’s simple, it’s logical and it can be very effective.
  29. 29. CREDITS Jennifer McClure Vice President – Centennial, Inc. www.cincyrecruiter.com Javier Morales Associates in Business, Inc. Carmen Hudson Senior Manager, Talent Acquisition Yahoo! Elizabeth Hannan ElizabethHannan.com Chris Brogan ChrisBrogan.com
  30. 30. http://uk.linkedin.com/in/muhammadkarim [email_address] http://www.karim.co.za @mkarim CONNECT WITH ME. Muhammad Karim

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