Digital Marketing: Telling it Straight

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Lindsay Herbert's talk for Precedent's social media week opne house event.

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Digital Marketing: Telling it Straight

  1. 1. Telling it straightLindsay Herbert – Head of Digital Marketing15 February 2012
  2. 2. #NOW What’s changed?#FAIL And how to avoid it#WIN And how to get more#NEXT Now what?
  3. 3. UPDATE: No more excuses Your brand’s profile better out-do hers (by a lot).
  4. 4. UPDATE: How-to takeover More helping, less selling.
  5. 5. UPDATE: Twitter bending to brands Wider gates, higher stakes.
  6. 6. #NOW What’s changed?#FAIL And how to avoid it#WIN And how to get more#NEXT Now what?
  7. 7. #FAIL Don’t ask if you don’t want to know
  8. 8. #FAIL Don’t ask if you don’t want to know
  9. 9. Lessons learnedRun a cocktail party testBe ready with comebacksFix problems (for real)Acknowledge your defeat
  10. 10. #FAIL Ignoring problems. #NothingToSeeHere
  11. 11. #FAIL Ignoring problems.
  12. 12. Lessons learnedGo big or give inGet backupBe a human beingKnow when to throw in the towel
  13. 13. #FAIL No strategy. We don’t know where we’re going with this either.
  14. 14. #FAIL No strategy.
  15. 15. #FAIL No strategy.
  16. 16. #FAIL No strategy.
  17. 17. Lessons learnedKeep it relevantMap it outFocus your effortsAdapt and change
  18. 18. #NOW What’s changed?#FAIL And how to avoid it#WIN And how to get more#NEXT Now what?
  19. 19. #WIN Breaking through
  20. 20. #WIN Breaking through
  21. 21. Lessons learnedFind a way to say yesBack it with resourceEstablish house rulesTrain and listen to feedback
  22. 22. #WIN Showing off in style
  23. 23. #WIN Showing off in style
  24. 24. Lessons learnedUse audience motivationsKnow your assetsShow off your uniquenessDemand interaction
  25. 25. #WIN Social media powerhouse
  26. 26. #WIN Social media powerhouse
  27. 27. #WIN Social media powerhouse
  28. 28. #WIN Social media powerhouse
  29. 29. Lessons learnedPick one audienceBuild a communityEmpower powerful usersCreativity can trump complexity
  30. 30. #NOW What’s changed?#FAIL And how to avoid it#WIN And how to get more#NEXT Now what?
  31. 31. #NOW: Create a plan
  32. 32. #NOW: Create a plan
  33. 33. #NOW: Create a plan
  34. 34. #NOW: Create a plan

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